Umfang:
1 Online-Ressource (ix, 292 Seiten)
Ausgabe:
First edition
Ausgabe:
Online-Ausg
ISBN:
9780814436141
Inhalt:
This book examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustainability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, this book serves as a blueprint for sustainable success that anyone can follow. --
Inhalt:
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability-and reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious streakDisruptive Innovation that uses sustainability to spur the development of radically better product
Anmerkung:
Description based upon print version of record
,
BILLION WITH A ""B""; 1 THE ICONOCLASTIC LEADER; 2 DISRUPTIVE INNOVATION; 3 A HIGHER PURPOSE; 4 BUILT IN, NOT BOLTED ON; 5 MAINSTREAM APPEAL; 6 A NEW BEHAVIORAL CONTRACT; CONCLUSION: NEXT BILLIONS AND THE GREEN GIANT EFFECT; APPENDIX: METHODOLOGY FOR RESEARH CITED IN CHAPTER 1; ENDNOTES; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; ABOUT THE AUTHOR; FREE SAMPLE CHAPTER FROM INTO THE STORM; COPYRIGHT
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 978-0-8144-3613-4
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
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