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  • 1
    Online Resource
    Online Resource
    Cultural marketing and metaverse for consumer engagement (2023)
    Hershey PA, USA : IGI Global
    Details
    UID:
    b3kat_BV048932297
    Format: 1 Online-Ressource (xxvi, 335 Seiten) , Illustrationen
    ISBN: 9781668483145 , 1668483149
    Series Statement: Advances in marketing, customer relationship management, and e-services (AMCRMES)
    Content: "The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?"
    Note: Chapter 1. A globetrotter to the future of marketing: metaverse -- Chapter 2. A systematic literature review on factors affecting customer engagement in mobile applications -- Chapter 3. An essay on digital culture hybridization: a myth or reality? -- Chapter 4. Banking of the upcoming age: Neo banks -- Chapter 5. Blockchain in the metaverse -- Chapter 6. Cause-related marketing -- Chapter 7. Challenges of cross-cultural marketing in the current times: to be or not to be global -- Chapter 8. Cultural marketing in the digital era -- Chapter 9. Culture and its influence on elements of marketing mix -- Chapter 10. Customer engagement through social media -- Chapter 11. Digital marketing in cultural heritage: an approach to metaverse -- Chapter 12. Driving force behind consumer brand engagement: the metaverse -- Chapter 13. Unlocking the potential of the metaverse: a path towards intelligent libraries -- Chapter 14. Investigating the impact of joining a business management program on student entrepreneurship intentions: an application of Azjen's TPB -- Chapter 15. Metaverse: an innovative platform for digital marketing -- Chapter 16. Metaverse and cultural marketing in hospitality and tourism -- Chapter 17. Past, present, and future of cultural marketing: a bibliometric analysis -- Chapter 18. Redefining marketing rules through smart devices -- Chapter 19. Social commerce and metaverse in a new virtual world: exploring women's adoption intentions
    Additional Edition: Erscheint auch als Druck-Ausgabe, Hardcover ISBN 978-1-6684-8312-1
    Additional Edition: Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-6684-8313-8
    Language: English
    Subjects: Economics , Psychology
    RVK:
    CV 7500
    RVK:
    QP 305
    Keywords: Verbraucherverhalten ; Marketing ; Kulturkontakt ; Interkulturalität ; Aufsatzsammlung
    DOI: 10.4018/978-1-6684-8312-1
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
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    Open Access Request
    TU Berlin
  • 2
    Online Resource
    Online Resource
    Big data analytics for improved accuracy, efficiency, and decision making in digital marketing (2021)
    Hershey PA, USA : IGI Global, Publisher of Timely Knowledge
    Details
    UID:
    b3kat_BV047608733
    Format: 1 Online-Ressource (xxiv, 310 Seiten) , Illustrationen, Diagramme
    ISBN: 9781799872337 , 1799872335
    Series Statement: A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
    Content: "This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers" - Provided by publisher
    Note: Includes bibliographical references and index
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-1-7998-7231-3
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 1-7998-7231-9
    Additional Edition: Erscheint auch als Druck-Ausgabe, Softcover ISBN 978-1-7998-7232-0
    Language: English
    Subjects: Economics
    RVK:
    QP 650
    Keywords: Online-Marketing ; Big Data ; Datenanalyse ; Aufsatzsammlung
    DOI: 10.4018/978-1-7998-7231-3
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Online Access
    Open Access Request
    TU Berlin
  • 3
    Online Resource
    Online Resource
    Blockchain technology and applications for digital marketing (2021)
    Hershey PA, USA : IGI Global, Publisher of Timely Knowledge
    Details
    UID:
    b3kat_BV047402395
    Format: 1 Online-Ressource (xxiv, 329 Seiten) , Illustrationen, Diagramme
    ISBN: 9781799880837
    Series Statement: A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
    Additional Edition: Erscheint auch als Druck-Ausgabe, Hardcover ISBN 978-1-7998-8081-3
    Additional Edition: Erscheint auch als Druck-Ausgabe, Hardcover ISBN 1-7998-8081-8
    Additional Edition: Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-7998-8082-0
    Language: English
    Subjects: Economics
    RVK:
    QP 650
    Keywords: Marketing ; Digitalisierung ; Blockchain ; Datensicherung ; Aufsatzsammlung
    DOI: 10.4018/978-1-7998-8081-3
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Online Access
    Open Access Request
    TU Berlin
  • 4
    Online Resource
    Online Resource
    Applying metalytics to measure customer experience in the metaverse (2022)
    Hershey, PA, USA : IGI Global
    Details
    UID:
    b3kat_BV048531001
    Format: 1 Online-Ressource (xxi, 231 Seiten) , Illustrationen, Diagramme
    ISBN: 9781668461358
    Series Statement: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
    Content: "This book presents research chapters on emerging trends into the metaverse that is introducing new technologies and preparing users to interact within the new dimension of the virtual universe"
    Note: Includes bibliographical references and index. - Mode of access: World Wide Web
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 1-6684-6133-1
    Additional Edition: Erscheint auch als Druck-Ausgabe, Hardcover ISBN 978-1-6684-6133-4
    Additional Edition: Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-6684-6134-1
    Language: English
    DOI: 10.4018/978-1-6684-6133-4
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Online Access
    Open Access Request
    TU Berlin
  • 5
    Online Resource
    Online Resource
    Enhancing customer engagement through location-based marketing (2023)
    Hershey PA, USA : IGI Global
    Details
    UID:
    b3kat_BV048933917
    Format: 1 Online-Ressource (xxv, 300 Seiten) , Illustrationen, Diagramme
    ISBN: 9781668481790
    Series Statement: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
    Content: Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 1-6684-8177-4
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-1-6684-8177-6
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-1-6684-8178-3
    Language: English
    Keywords: Aufsatzsammlung
    DOI: 10.4018/978-1-6684-8177-6
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Online Access
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    TU Berlin
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