Format:
xiii, 226 Seiten
,
Diagramme
,
24 cm
ISBN:
1138632430
,
1138632449
,
9781138632448
,
9781138632431
Content:
Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those both outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world's leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of 'dirty work' within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Argentina, Australia, Brazil, Colombia, El Salvador, Germany, India, Mexico, New Zealand, Norway, Poland, Russia, Slovenia, South Africa, Spain, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relationsgoes beyond the 'frontstage' scholarship of public relations to bring together stories of public relations in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today. -- from back cover
Content:
Introduction: experiencing public relations / Elizabeth Bridgen and Dejan Verčič -- Experiencing public relations as an academic discipline: What do scholarly views and published research tell us? / Alenka Jelen-Sanchez -- Dealing in facts / Howard Nothhaft -- Confessions of a public relations practitioner: hidden life in the open plan office / Paul Willis -- Personality in practice / Sarah Williams -- Public relations as 'dirty work' / Elizabeth Bridgen -- The anatomy of a spokesperson in South Africa: sometimes a lie is kinder than a truth (African proverb) / Ronél Rensburg -- 'Can you see me?' Images of public relations in Babylon / Kate Fitch -- Public relations in fiction / Philip Young -- Social media and the rise of visual rhetoric: implications for public relations theory and practice / Ganga S. Dhanesh -- From propaganda to public diplomacy: the Chinese context / Chun-Ju Flora Hung-Baesecke and Minghua Xu -- Influences of postcolonialism over the understanding and evolution of public relations in Latin America / Juan-Carlos Molleda, Ana María Suárez Monsalve, Andréia Silveira Athaydes, Gabriel Sadi, Elim Hernández and Ricardo Valencia -- Fanning the flames of discontent: public relations as a radical activity / Øyvind Ihlen -- Subversion practices: from coercion to attraction / Sergei A. Samoilenko -- Analysing terrorist use of public relations: ISIS and Al Qaeda / Greg Simons -- Epilogue: How people experience public relations: applying Martin Buber's phenomenology to 'PR tree' / Jordi Xifra
Note:
Enthält 16 Beiträge
,
Includes bibliographical references and index
Additional Edition:
ISBN 9781315208251
Additional Edition:
Erscheint auch als Online-Ausgabe Experiencing public relations Abingdon, Oxon : Routledge,, 2018 ISBN 9781351803106
Additional Edition:
ISBN 9781351803083
Additional Edition:
Erscheint auch als Online-Ausgabe Bridgen, Elizabeth Experiencing Public Relations Milton : Taylor and Francis, 2017 ISBN 9781351803090
Language:
English
Subjects:
General works
Keywords:
Öffentlichkeitsarbeit
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