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  • Berlin International  (7)
  • 2015-2019  (7)
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  • 1
    UID:
    b3kat_BV048635835
    Format: 1 Online-Ressource (viii, 344 Seiten) , ill
    ISBN: 9781783478637
    Series Statement: Edward Elgar E-Book Archive
    Content: 1. The future evolution of relationship marketing / Jagdish N. Sheth -- 2. Relationship marketing : Berry's insights from the past and for the future / Janet Turner Parish, Sandi Lampo and Kristin Landua -- 3. Relationship benefits research : a synthesis / Dwayne D. Gremler and Kevin P. Gwinner -- 4. Advances in customer value management / Peter C. Verhoef and Katherine N. Lemon -- 5. Relationship marketing tools : understanding the value of loyalty programs / Russell Lacey -- 6. Service failure and recovery : implications for relationship marketing / Betsy Bugg Holloway and Sijun Wang -- 7. From theory to bedside and back : relationship marketing and medical care / Michael J. Howley, Jr. -- 8. Self-service technologies : building relationships with Indian consumers / Rajan Saxena, Mona Sinha and Hufrish Majra -- 9. Taxonomy of hotel loyalty program members : examining differences in service quality perceptions / George Deitz and John D. Hansen -- 10. NASCAR : driving relationship equity through the sponsorship supply chain / Susan Cadwallader, Tom Boyd and Aaron Thomas -- 11. Aligning service dominant logic and the relationship marketing view of the customer / Thomas W. Gruen -- 12. Gratitude in relationship marketing / Randle D. Raggio ... [et al.] -- 13. Anti-relationship marketing : understanding relationship-destroying behaviors / Stephen A. Samaha and Robert W. Palmatier -- 14. From relationship marketing to many-to-many marketing / Evert Gummesson
    Content: Successful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary. This Handbook highlights relationship marketing as an area of growing interest and ongoing development within marketing, providing key insights that illustrate its important role in guiding customer-directed business strategies. Relationship marketing is an approach to increase long-term profitability through loyal customers. With increased customer retention, fewer resources need to be invested in acquiring new customers and marketing costs go down. The Handbook on Relationship Marketing brings together contributions from some of the leading figures in the field to analyze the role of marketing with suppliers and customers, as well as internal and lateral partners. The Handbook will appeal to scholars and students of marketing and business. It will also be a useful resource for practitioners looking to exploit relationship marketing for better customer retention
    Note: Includes bibliographical references and index
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781848443686
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Beziehungsmarketing ; Aufsatzsammlung ; Electronic books ; Electronic books
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: FULL  ((Currently Only Available on Campus))
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    UID:
    gbv_1744974020
    Format: 1 Online-Ressource
    ISBN: 9781785369919
    Series Statement: Edward Elgar E-Book Archive
    Content: Contents: 1. Preparing for the feast: the leadership development field guide -- Part I -- Relational based approaches -- 2. A practice-based approach to developing ethically responsible leaders / Donna Ladkin -- 3. COllegiate leadership competition: an opportunity for deliberate practice on the road to expertise / Scott Allen -- 4. Going for GOLD: leadership development through a quasi-non-executive board in the SME context / Stewart Barnes, Sue Smith and Steve Kempster: -- Part II -- Narrative-based approaches -- 5. Learning to lead: biographical inquiry through Goolsby Interviews / James Campbell Quick, Keri DeCay, Navadha Modha, and John L. Goolsby: -- 6. Leadership development using the poetic voice of care ethics / Andrew Armitage -- 7. Using Greek Mythology in leadership development - the role of archetypes for self-reflection / Doris Schedlitzki, Carol Jarvis and Janice MacInnes -- 8. Tents': constructing a narrative of leadership learning / Steve Kempster -- Part III -- Artefact based approaches -- 9. Leadership artefacts: a process of storytelling within newly formed groups. / Emma Watton and Phillipa Chapman -- 10. Leadership development through videography / Jon Billsberry -- 11. Multi-ethnic, contemporary and historical puppets / Arthur Turner -- 12. Seeing beyond the usual - the social photo matrix as an experiential method of leadership development / Wadii Serhane, Sigrid Endres and Jürgen Weibler -- Part IV -- Place-based approaches -- 13. Developing the practice of framing...softly, softly catchee monkey / Fiona Kennedy and Ralph Bathurst -- Part V -- Reflections on practice -- 14. Facing the monsters: embracing liminality in leadership development / Beverley Hawkins and Gareth Edwards -- 15. Leadership exchange: contextualised learning about how leadership is accomplished and personalised leadership development / Jonathan Gosling and Simon Western -- 16. Walking with wordsworth: exploring leadership as purpose through the prelude / Steve Kempster and Simon Bainbridge -- 17. Taking action on the grand leadership challenges: 'collaboratory' as leadership development / Steve Kempster, Mary Uhl-Bien and Eric Guthey -- Index.
    Content: This Field Guide offers a rich variety of academic approaches to facilitate leadership development in adults. It is an invaluable resource, giving insightful worked examples linked to theory and reflective commentary. The extensive experiences of world leading exponents of leadership development are distilled into practical application for immediate use. The Editors have selected a diverse range of approaches to leadership development which demonstrate the broad platform of techniques and methods that enable leadership in individuals and organisations to flourish. This Field Guide is embedded in theoretical and academic ideas but still provides accessible and comprehensive knowledge to development teams. Key points at the end of each chapter help the reader to adopt or translate the approaches for their own organisation and industrial context. This Field Guide will be an invaluable resource for human resource specialists, learning facilitators and trainers, and faculty heads. It will also appeal to leadership academics and postgraduate students, such as Masters students in business and psychology, and those focusing on careers in human resources and education
    Note: Includes bibliographical references and index
    Additional Edition: ISBN 9781785369902
    Additional Edition: Available in another form ISBN 9781785369902(hardback)
    Additional Edition: Erscheint auch als Druck-Ausgabe Field guide to leadership development Cheltenham, UK : Edward Elgar Publishing, 2017 ISBN 9781785369902
    Language: English
    Keywords: Electronic books ; Electronic books
    URL: FULL  ((Currently Only Available on Campus))
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  • 3
    UID:
    kobvindex_INTEBC6254000
    Format: 1 online resource (193 pages)
    Edition: 1st ed.
    ISBN: 9781683731740
    Content: Learning verbal mindfulness strategies can be difficult for children and adolescents, let alone when kids have autism, anxiety, ADHD or other emotional regulation issues. That's why play therapist and counselor, Tracy Turner-Bumberry, LPC, RPT-S, CAS, has created 75 simple, playful and on-point interventions that combines mindfulness, expressive arts and play to help kids achieve greater self-regulation, focus more and stress less
    Note: Cover -- Copyright -- About the Author -- Table of Contents -- Foreword -- Introduction -- 1. Play Therapy -- 2. Mindfulness -- 3. Using Mindful Play Therapy Interventions With Autism, Anxiety, and ADHD Clients -- 4. Play Therapy Mindful Interventions -- 5. Breathing Interventions -- 6. Drawing Interventions -- 7. Coloring Interventions -- 8. Mandala Interventions -- 9. Nature Interventions -- 10. Multi-Media Interventions -- 11. Three-Dimensional Interventions -- 12. Movement Interventions -- 13. Games Interventions -- 14. Storytelling Interventions -- 15. Puppet Interventions -- 16. Sensory Interventions -- 17. Improvisational Interventions -- 18. Final Thoughts -- References
    Additional Edition: Print version Turner-Bumberry, Tracy 2,4,6,8 This Is How We Regulate Eau Claire, WI : PESI,c2018 ISBN 9781683731733
    Language: English
    Keywords: Electronic books
    URL: Full-text  ((OIS Credentials Required))
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  • 4
    Online Resource
    Online Resource
    Ocala, FL : Atlantic Publishing Group
    UID:
    kobvindex_INTEBC5745138
    Format: 1 online resource (232 pages)
    Edition: 1st ed.
    ISBN: 9781620235645
    Note: Intro -- Introduction -- Women in the arts -- The Works Project Administration -- How this book is organized -- Part I -- Wordsmiths -- Chapter One -- Varina Anne "Winnie" Davis -- Daughter of the Confederacy -- Daughter of the Confederacy -- Historic birth -- Escape from Richmond -- A southerner abroad -- Young Varina returns -- Early writing career -- Winnie falls in love -- New York state of mind -- Death, Legacy, and Recognition -- Chapter Two -- Amelia Bloomer -- More Than a Fashion Namesake -- A Family of Modest Means -- The Lily -- The Evolution of Bloomers -- The end of The Lily -- Death, Legacy, and Recognition -- The Amelia Bloomer Project -- When Susan met Stanton -- Part II -- Visual Artists -- Chapter Three -- Mary Edmonia Lewis -- "Wildfire" -- The Mysterious Mary Edmonia Lewis -- College bound -- Professional Sculptor -- Famous works -- Death, Legacy, and Recognition -- Chapter Four -- Beatrice Romaine Goddard Brooks -- No Pleasant Memories -- Riches to Rags -- Independence -- A Woman of Wealth -- Portrait artist -- Shattered Dreams and a New Love -- Famous Works -- Death and Legacy -- Part III -- Performing Artists -- Chapter Five -- Carmen Amaya -- Queen of the Gypsies -- Queen of the Gypsies -- International Fame -- U.S. Tour -- Death and Legacy -- Chapter Six -- Maria Tallchief -- Prima Ballerina -- Betty Marie -- California dreaming -- Professional ballerina -- Balanchine -- Prima Ballerina -- Endings and New Beginnings -- Chapter Seven -- Anna May Wong -- Hollywood Legend -- Second Daughter -- Death and Legacy -- Chapter Eight -- Hattie McDaniel -- Comedian, Singer, Actress -- Humble Beginnings -- First Taste of Fame -- Chicago -- Hollywood -- Gone With The Wind -- Beulah -- Death and Legacy -- Chapter Nine -- International Sweethearts of Rhythm -- Swing Sisters -- Swing Sisters -- Piney Woods -- International Sweethearts , The End of an Era -- Legacy -- Chapter Ten -- Lakshmi Shankar -- Dance Was My First Love -- Shattered Dreams and a New Love -- Death and Legacy -- Conclusion -- Author's Note -- Glossary -- Bibliography -- Author Bio
    Additional Edition: Print version Turner, Myra Faye Hidden in History: The Untold Stories of Female Artists, Musicians, and Writers Ocala, FL : Atlantic Publishing Group,c2018 ISBN 9781620235638
    Language: English
    Keywords: Electronic books
    URL: Full-text  ((OIS Credentials Required))
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  • 5
    Online Resource
    Online Resource
    University Park, Pennsylvania :The Pennsylvania State University Press,
    UID:
    kobvindex_INTEBC6224402
    Format: 1 online resource (xii, 231 pages) : , illustrations
    ISBN: 9780271078946 (e-book)
    Additional Edition: Print version: Greene country towne : Philadelphia's ecology in the cultural imagination. University Park, Pennsylvania : The Pennsylvania State University Press, c2016 ISBN 9780271077130
    Language: English
    Keywords: Electronic books.
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  • 6
    Online Resource
    Online Resource
    Manchester : Manchester University Press
    UID:
    kobvindex_INTEBC5236872
    Format: 1 online resource (231 pages)
    Edition: 1st ed.
    ISBN: 9781526114938
    Content: This collection provides a valuable review of nineteenth-century visual and material culture. It broadens our understanding of how exhibitions were constructed, mediated and consumed and contributes to emerging critical debates about modernity and Modernism in the early twentieth century
    Note: Cover -- After 1851 -- Contents -- List of figures -- List of contributors -- Foreword by Isobel Armstrong -- Acknowledgements -- 1 'What is to become of the Crystal Palace?' The Crystal Palace after 1851: Kate Nichols and Sarah Victoria Turner -- 2 'A present from the Crystal Palace': souvenirs of Sydenham, miniature views and material memory: Verity Hunt -- 3 The cosmopolitan world of Victorian portraiture: the Crystal Palace portrait gallery, c.1854: Jason Edwards -- 4 The armless artist and the lightning cartoonist: performing popular culture at the Crystal Palace c.1900: Ann Roberts -- 5 '[M]anly beauty and muscular strength': sculpture, sport and the nation at the Crystal Palace, 1854-1918: Kate Nichols -- 6 From Ajanta to Sydenham: 'Indian' art at the Sydenham Palace: Sarah Victoria Turner -- 7 Peculiar pleasure in the ruined Crystal Palace: James Boaden -- 8 Dinosaurs Don't Die: the Crystal Palace monsters in children's literature, 1854-2001: Melanie Keene -- 9 'A copy - or rather a translation ... with numerous sparkling emendations.' Re-rebuilding the Pompeian Court of the Crystal Palace: Shelley Hales and Nic Earle -- Index
    Additional Edition: Print version Nichols, Kate After 1851 Manchester : Manchester University Press,c2017 ISBN 9780719096495
    Language: English
    Keywords: Electronic books
    URL: Full-text  ((OIS Credentials Required))
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  • 7
    Online Resource
    Online Resource
    New York : ABRAMS (Ignition)
    UID:
    kobvindex_INTEBC5336128
    Format: 1 online resource (330 pages)
    Edition: 1st ed.
    ISBN: 9781683352297
    Note: Intro -- Title Page -- Contents -- Introduction -- Northern California -- sausalito -- san francisco -- calistoga -- tomales bay -- martinez -- Central California | Sierra Nevada -- markleeville -- hope valley -- castroville -- big sur -- Southern California -- malibu beach -- malibu country -- los angeles -- rancho santa fe -- carpinteria -- Travel Guide -- Acknowledgments -- Copyright Page
    Additional Edition: Print version Turner, Nathan Nathan Turner's I Love California New York : ABRAMS (Ignition),c2018 ISBN 9781419728990
    Language: English
    Keywords: Electronic books
    URL: Full-text  ((OIS Credentials Required))
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