Format:
1 Online-Ressource
ISBN:
9781799810490
Content:
"This book offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society"--
Note:
Section 1. Theoretical foundation and fandom characteristics. Chapter 1. Who's who: setting a standard nomenclature using a fan folksonomy ; Chapter 2. Understanding consumer fandom: literature review and conceptual framework ; Chapter 3. "Thy Kingdom come, thy will be done": consumer journey from brand romance to brand fandom ; Chapter 4. Brands, fans, and exchanges: differentiating between fandoms, transactional and social brand communities, and brand publics ; Chapter 5. We have faith in Apple: brand worship among Apple fans ; Chapter 6. Celebrity fans in China: motives, characteristics, and marketing impacts ; Chapter 7. Just a group of oil ladies: the fandom phenomena of essential oil users ; Chapter 8. Sport fan consumption: contemporary research and emerging trends ; Chapter 9. Friendship to kinship: evaluating the role of consumer brand engagement to promote brand evangelism ; Chapter 10. Return of fandom in the digital age with the rise of social media ; Chapter 11.
,
Theorizing less visible forms of fandom: practices, assemblages, liquidity, and other directions ; Chapter 12. Fandom as an art form: artists who adopt fan behavior as representational and political strategies --
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Section 2. Application in human behavior and consumption. Chapter 13. Involvement, hedonism, and luxury: managing fans in the music industry ; Chapter 14. When science fiction meets reality: the history, fandoms, and logistics of Atlanta's dragon contm ; Chapter 15. Sci-fi fandoms in the digital age: star trek, star wars, and doctor who fandoms and social media ; Chapter 16. Classifying sport consumers: from casual to tribal fans ; Chapter 17. Fan culture in the digital age: online football fan forums as the virtual extensions of football terraces ; Chapter 18. What makes a fan a fan?: the connection between Steve Jobs and Apple fandom ; Chapter 19. Follow me!: how Internet celebrities in China (Wanghong) attract and influence their Chinese fans ; Chapter 20. Paid to play: the gamers, game streaming, and advertising in Chinese mobile game fan communities ; Chapter 21. The dark side of brand-fan relationships: lessons from twilight and fifty shades ; Chapter 22.
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Pokémon fandom as a religion: construction of identity and cultural consumption in Hong Kong ; Chapter 23. Anime and manga fandom in the 21st century: a close-up view ; Chapter 24. Anime fans as dramatists: plotlines that describe Japanese animation's potential in public schools
Additional Edition:
Erscheint auch als Druck-Ausgabe, hardcover ISBN 978-1-7998-1048-3
Language:
English
Subjects:
Economics
Keywords:
Fan
;
Verbraucherverhalten
;
Aufsatzsammlung
URL:
Volltext
(URL des Erstveröffentlichers)
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