Format:
768 Seiten
,
Illustrationen, Diagramme
Edition:
Nineteenth edition, global edition
ISBN:
9781292449364
,
1292449365
Note:
Authorized adaption from the United States edition, entitled Principles of Marketing, 19th Edition, ISBN 978-0-13-786489-8 by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian, published by Pearson Education © 2024.
,
Literaturverzeichnis Seite 689-737
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Marketingmanagement
;
Lehrbuch
;
Einführung
Author information:
Armstrong, Gary 1943-
Author information:
Kotler, Philip 1931-
Bookmarklink