Format:
XXI, 249 S.
,
Ill.
,
23 cm
Edition:
1. publ.
ISBN:
978-0-230-01982-9 (hardback)
,
0-230-01982-X (hardback)
Content:
"Reading Shenbao focuses on three dimensions of Chinese modernity, as reflected through the image of Shanghai urbanites in the Shenbaonewspaper's readership. The first is nationalism; the second the penetration of consumerism into the middle class of the Chinese urban society; and the third, the emergence of a new concept of citizenship, in which the individual was treated as the basic unit composing the nation"--Provided by publisher
Note:
Includes bibliographical references and index
,
Patriotism and gracious living in tobacco advertising -- Saving for happiness : individual banking accounts -- The modern housewife : a new kind of Shanghai woman -- Shame, guilt, and national products -- 'Ziyoutan' revisited : the literature supplement and its writers -- Re-defining Shenbao's readership -- Postscript : on ambivalent individualities
Language:
English
Subjects:
History
Keywords:
Shenbao
;
Leser
;
Geschichte 1919-1937
;
China
;
Nationalismus
;
Individualismus
;
Verbrauch
;
Geschichte 1919-1937
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