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Marketing
Berlin [u.a.] : Springer
Details
UID:
b3kat_BV002756386
Series Statement: Springer-Lehrbuch
Note: Erschienen: Bd. 1 bis Bd. 3
Later: Später u.d.T. Berndt, Ralph Marketingstrategie und Marketingpolitik
Language: German
Subjects: Economics
RVK:
QP 600
Keywords: Marketing ; Marktforschung ; Einführung
Author information: Berndt, Ralph 1947-2020
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