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Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien - Instrumente - Erfahrungen
Wiesbaden : Gabler
Details
UID:
b3kat_BV019414200
ISBN: 340911968X , 9783663015581
Additional Edition: Erscheint auch als Online-Ausgabe, PDF ISBN 978-3-663-01557-4
Former: 1. Auflage Handbuch Markenartikel
Language: German
Subjects: Economics
RVK:
QP 624
Keywords: Markenartikel ; Markenartikel ; Marketingstrategie ; Markenpolitik ; Aufsatzsammlung
Author information: Bruhn, Manfred 1949-
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