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Book
Book
The silver market phenomenon : marketing and innovation in the aging society (2011)
Berlin : Springer
Details
UID:
gbv_629397597
Format: XXXIV, 463 S. , Ill., graph. Darst. , 235 mm x 155 mm
Edition: 2. ed.
ISBN: 9783642143373
Note: Literaturangaben. - Enth. zahlr. Beitr.
Additional Edition: ISBN 9783642143380
Additional Edition: Online-Ausg. Kohlbacher, Florian The Silver Market Phenomenon Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2011 ISBN 9783642143380
Additional Edition: Erscheint auch als Online-Ausgabe Kohlbacher, Florian The Silver Market Phenomenon Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2011 ISBN 9783642143380
Language: English
Subjects: Economics , Sociology
RVK:
MS 2700
RVK:
MS 4200
RVK:
QP 600
RVK:
QP 611
Keywords: Bevölkerungsentwicklung ; Altersstruktur ; Wirtschaftsentwicklung ; Innovation ; Marketing ; Zielgruppe ; Älterer Mensch ; Fallstudie ; Aufsatzsammlung
URL: Inhaltstext
URL: Inhaltsverzeichnis
Author information: Herstatt, Cornelius 1959-
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