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Marktsegmentierung : Marktnischen finden und besetzen ; mit Tabellen (2000)
Heidelberg : Sauer
Details
UID:
b3kat_BV013202630
Format: 456 S. , Ill., graph. Darst.
ISBN: 3793872262
Series Statement: Heidelberger Fachbücher für Praxis und Studium
Note: Literaturverz. S. 441 - 450
Language: German
Subjects: Economics
RVK:
QP 621
Keywords: Marktsegmentierung ; Marketing ; Marktsegmentierung
Author information: Pepels, Werner 1952-
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