Format:
26 Seiten
ISBN:
978-3-86205-956-0
Content:
New Mobility, Urbanization and the Future of the Automobile Industry According to the president of Toyota, Akio Toyoda, the Japanese automobile industry faces a »life-or-death battle.« The challenges come from two directions: the industry faces a connected, autonomous, shared, electric (CASE) revolution of car design, technologies, partnerships and services. At the same time, the mega-trends of digitalization, urbanization, sustainability, and individualization are fundamentally changing lifestyles and mobility demand. Based on their different strengths and weaknesses, countries and industries are now taking different pathways towards new e-mobility solutions. In the US, digital platform providers and software developers are at the forefront for new autonomy and mobility as a service (MaaS) solutions based on private cars. In China, large e-commerce providers – such as Alibaba and WeChat – and local governments are shaping new MaaS and CASE solutions based on huge digital platforms and the creation of massive public transport systems. In Germany, automobile suppliers are the key players in CASE development by creating the interfaces between new digital platforms and production supply chains (known as Industry 4.0). Additionally, German car companies are experimenting with individualized MaaS solutions to remain relevant during a period of sustainability-oriented city space redesign. Conversely, Japanese automotive companies have been much more conservative in their approach towards electro mobility. They have been leaders in hybrid electric vehicle and Li-ion battery development for some time and remain convinced that cost and energy efficiency will be key to effective future mobility solutions. From their perspective, more significant changes in e-mobility will take time because they will be based on new city designs and a growing range of community-oriented services, which require close collaboration with public transport providers and city governments. It is the automotive companies' experience in navigating fast demographic change within one of the most urbanized environments and highly developed public transport systems that leads to caution towards new mobility designs. Instead of developing new electric cars as fast as possible the industry focuses on better supporting aging drivers through augmented driving, integrating cars into household energy ecosystems, and developing new mobility designs for a more distant Society 5.0.
In:
Japan 2019, München : Iudicium, 2019, (2019), Seite 152-177, 978-3-86205-956-0
In:
year:2019
In:
pages:152-177
Language:
German
Keywords:
Japan
;
Kraftfahrzeugindustrie
;
Elektromobilität
DOI:
10.48796/20230704-006
URN:
urn:nbn:de:0308-20230704-006-1
Author information:
Schulz, Martin 1962-
Bookmarklink
