Commercial Communication in the Digital Age: Information or Disinformation?

Open Access Published by De Gruyter Saur 2017

Commercial Communication in the Digital Age

Information or Disinformation?

Edited by: Gabriele Siegert , M. Bjørn von Rimscha and Stephanie Grubenmann

Volume 7 in the series Age of Access? Grundfragen der Informationsgesellschaft

https://doi.org/10.1515/9783110416794

Overview
Contents

About this book

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media.

But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Author / Editor information

Gabriele Siegert und Stephanie Grubenmann, University of Zurich, Switzerland, M. Bjørn von Rimscha, University of Mainz, Germany.

Reviews

"Zusammenfassend ist der 267 Seiten umfassende Sammelband ein sehr gut lesbares, in durchgängig ausgezeichnetem Englisch abgefasstes Buch. Der Band macht deutlich, dass auch im Rahmen der kommunikationswissenschaftlichen Fachgrenzen eine Beschäftigung mit Werbung heuristischen und empirischen Sinn macht und markiert einen wertvollen Beitrag zu einer spannenden Debatte, die uns wohl noch länger begleiten wird, denn das wird Thema auf der Agenda unseres Faches bleiben: so oder so."
Matthias Karmasin in: Publizistik (2018) 63:169–171

Topics

Frontmatter Publicly Available Download PDF	i
Editor’s Preface Publicly Available Download PDF	v
Contents Publicly Available Download PDF	vii
Introduction: Commercial Communication in the Digital Age – Disinforming Informed Users? Gabriele Siegert, M. Bjørn von Rimscha and Stephanie Grubenmann Publicly Available Download PDF	1
I. Information and Disinformation about Advertising
1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age Kati Förster and Ulrike Weish Publicly Available Download PDF	15
1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects Patricia Núñez Gomez and Liisa Irene Hänninen Publicly Available Download PDF	37
1.3 Advertising Self-Reference – as Exemplified by the International Festival of Creativity Jörg Tropp Publicly Available Download PDF	57
II. Information and Disinformation through Advertising
2.1 Human Processing of Commercial Information in Digital Environments Roland Mangold Publicly Available Download PDF	75
2.2 Trade Practices and Consumer Disinformation Gert Straetmans Publicly Available Download PDF	89
2.3 Greenwashing: Disinformation through Green Advertising Brigitte Naderer, Desirée Schmuck and Jörg Matthes Publicly Available Download PDF	105
2.4 The Rise of Brand Journalism Ángel Arrese and Francisco J. Pérez-Latre Publicly Available Download PDF	121
III. Information about Users
3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech Andrew McStay Publicly Available Download PDF	143
3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer Rolf H. Weber and Florent Thouvenin Publicly Available Download PDF	161
3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem Otto Petrovic Publicly Available Download PDF	183
IV. Inclusion of Users in the Creation of Advertising
4.1 The Rhetoric of Marketing Co-creation Chris Miles Publicly Available Download PDF	209
4.2 Spread the Word – The Effect of Word of Mouth in e-Marketing Maria Elena Aramendia-Muneta Publicly Available Download PDF	227
4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators Tamás Csordás, Dóra Horváth, Ariel Mitev and Éva Markos-Kujbus Publicly Available Download PDF	247
List of Contributors – Short Biographies Publicly Available Download PDF	267

(Deutsch)

Language: English
Publisher: De Gruyter Saur
Audience: Wissenschaftler (Kommunikationswissenschaften, Medienökonomie), Forschungsbibliotheken
Pages
- Front matter: 8
- Main content: 270
Illustrations
- Illustrations: 20
Keywords: Online Advertising; Mobile Advertising; Mass Media; Digital Communication

eBook

Published: April 10, 2017
ISBN: 9783110416794

Hardcover

Published: April 10, 2017
ISBN: 9783110416503