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Commercial Communication in the Digital Age : Information or Disinformation?

Gespeichert in:
Bibliographische Angaben
Beteiligte: Siegert, Gabriele, , Rimscha, M. Bjørn, , Grubenmann, Stephanie, 1984-
Sprache: Englisch
Veröffentlicht:Berlin : De Gruyter Mouton, 2017
Schriftenreihe:Age of Access? Grundfragen der Informationsgesellschaft
Umfang:1 Online-Ressource (278 p)
Bibliogr. Zusammenhang:Commercial communication in the digital age. - Berlin : De Gruyter Saur, 2017. - viii, 270 Seiten 
Available in another form:
Available in another form:
ISBN:9783110416794
3110416794
9783110416831
3110416832
9783110416503
3110416506
Anmerkungen:Open Access
Schlagwörter:
Informationsgesellschaft
Digitalisierung
Unternehmen
Kommunikation
Werbewirkung
Informationsqualität
Online-Marketing
Kommunikation
Verbraucherinformation
Informationsverhalten
Konsumentenverhalten
Kundenintegration
Werbung
Advertising
Mass media > Economic aspects
Deceptive advertising
Disinformation
Information society in advertising
Literature (General)
Communication in marketing
LANGUAGE ARTS & DISCIPLINES / Communication Studies
Digital Communication
Mass Media
Mobile Advertising
Online Advertising
Aufsatzsammlung
Basisklassifikation:

05.31 Öffentlichkeit; Kommunikationswissenschaft

85.40 Marketing

05.38 Neue elektronische Medien; Kommunikationswissenschaft

DOI:

10.1515/9783110416794

wird zitiert von: 1 Titel im Zitationsindex COCI
Mehr zum Titel:Frontmatter -- -- Editor’s Preface -- -- Contents -- -- Introduction: Commercial Communication in the Digital Age – Disinforming Informed Users? -- -- I. Information and Disinformation about Advertising -- -- 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age -- -- 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects -- -- 1.3 Advertising Self-Reference – as Exemplified by the International Festival of Creativity -- -- II. Information and Disinformation through Advertising -- -- 2.1 Human Processing of Commercial Information in Digital Environments -- -- 2.2 Trade Practices and Consumer Disinformation -- -- 2.3 Greenwashing: Disinformation through Green Advertising -- -- 2.4 The Rise of Brand Journalism -- -- III. Information about Users -- -- 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech -- -- 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer -- -- 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem -- -- IV. Inclusion of Users in the Creation of Advertising -- -- 4.1 The Rhetoric of Marketing Co-creation -- -- 4.2 Spread the Word – The Effect of Word of Mouth in e-Marketing -- -- 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators -- -- List of Contributors – Short Biographies
Zusammenfassung:In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues
Medientyp:Mode of access: Internet via World Wide Web.