267171188

Mastering marketing : the complete MBA companion in marketing / Financial Times ... [executive ed. Tim Dickson]

Englisch

London : Financial Times/Prentice Hall, 1999

IX, 342 p. : Ill, graph. Darst ; 25 cm

Includes index

"In association with INSEAD ... [et al.]"

0-273-64222-7 : £ 29.99

0-273-64223-5

*Marketing