FRONT COVER; FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; WHY CASE STUDY RESEARCH? INTRODUCTION TO THE FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY, AND LEISURE; INTRODUCTION; THE PARADIGM SHIFT TO INTRA-INDIVIDUAL THEORY AND ANALYSIS; THE FOUR HORSEMEN OF CASE-BASED RESEARCH; CONCLUSION; REFERENCES; PART ONE: ANALYSIS OF TEXTS; ANALYSIS OF TEXTS - INTRODUCTION; REFERENCES; IMMERSED IN GREEN? RECONFIGURING THE ITALIAN COUNTRYSIDE THROUGH RURAL TOURISM PROMOTIONAL MATERIALS; INTRODUCTION RURAL RECONFIGURATIONS AS CONSEQUENCE OF THE PROMOTION OF GLOBAL IMAGES ON RURALITYCASE STUDIES AND METHODOLOGY; RESULTS: THE SYMBOLS AND SIGNS THROUGH WHICH RURALITY IS PROMOTED; CONCLUSIONS; LESSONS LEARNED AND LIMITATIONS; ACKNOWLEDGMENTS; REFERENCES; EVOKED EMOTIONS: TEXTUAL ANALYSIS WITHIN THE CONTEXT OF PILGRIMAGE TOURISM TO GALLIPOLI; EXTENDED ABSTRACT; INTRODUCTION; METHOD; RESULTS; LESSONS LEARNED; CONCLUSIONS; REFERENCES; USING CONCEPT MAPPING AND STAKEHOLDER FOCUS GROUPS IN A MUSEUM MANAGEMENT CASE STUDY; INTRODUCTION; RESEARCH CONTEXT; RESEARCH DESIGN: A CASE STUDY RECRUITMENT OF STAKEHOLDER INFORMANTSCONCEPT MAPPING; IMPLEMENTING THE DATA COLLECTION PROCESSES; INTERPRETATION OF THE DATA; LESSONS LEARNED; CONCLUSION; ACKNOWLEDGEMENTS; REFERENCES; ASSESSING THE GROUNDED THEORY OF PACKING FOR AIR TRAVEL USING A VIDEO-ETHNOGRAPHIC CASE STUDY; INTRODUCTION; GROUNDED THEORY OF PACKING FOR AIR TRAVEL; METHOD; FINDINGS; DISCUSSION OF FIT OF GROUNDED THEORY TO OBSERVATION; LESSONS LEARNED; CONCLUSION; REFERENCES; APPENDIX A: PACKING FOR TOURISTIC PERFORMANCES; APPENDIX B: MATCHING CASE STUDY DATA TO THE THEORY OF PACKING USING EXPRESSIVE TEXT IN RESEARCH TO INTERPRET AND PORTRAY LIVED EXPERIENCE: LIVED EXPERIENCE IN HOSPITALITY RECEPTIONIST WORKINTRODUCTION; LITERATURE REVIEW ON EXPERIENTIAL KNOWING; METHOD; FIVE-TIERED EXPRESSIVE TEXT-BASED FRAMEWORK; THE CASE STUDY: 'DO YOU KNOW HOW IMPORTANT I AM?' MS LIM; LESSONS LEARNED FROM THIS STUDY; CONCLUSION; ACKNOWLEDGMENTS; REFERENCES; PART TWO: EXECUTIVE INTERVIEWS; EXECUTIVE INTERVIEWS - INTRODUCTION; REFERENCES; SINGLE CASE STUDY RESEARCH: THE DEVELOPMENT OF WWW.PURENZ.COM; SELECTION OF THE RESEARCH METHOD; SELECTION OF THE CASE; DATA COLLECTION PROCEDURES THE INTERVIEW PROCESSDATA ANALYSIS; RELIABILITY AND VALIDITY; CONCLUSION - LESSONS LEARNED; ACKNOWLEDGEMENT; REFERENCES; FASHIONS IN TOURISM: THE VIEWS OF RUSSIAN TOURISTS AND EXPERTS; INTRODUCTION; THE INTERACTION BETWEEN TOURISM AND FASHION; PRESTIGE OF A DESTINATION: ANALYSIS OF THE VIEWS OF RUSSIAN TOURISTS; FASHION TRENDS IN THE PRACTICES OF RUSSIAN TOURISTS; THE ANALYSIS OF INTERVIEW OF EXPERTS IN RUSSIAN TOURISM; CONCLUSIONS; REFERENCES; CASE STUDIES IN MULTICULTURAL CONTEXTS IN ASIA; INTRODUCTION; RESEARCH STUDY 1: SPILLOVER EFFECTS IN THE MACAU HOTEL INDUSTRY RESEARCH STUDY 2: TRANSFORMATION OF ACCOUNTING PRACTICE IN MACAU Why case study research? : introduction to the field guide to case study research in tourism, hospitality, and leisure / Kenneth F. Hyde, Chris Ryan, Arch G. WoodsideAnalysis of texts : introduction / Kenneth F. Hyde Immersed in green? : reconfiguring the Italian countryside through rural tourism promotional materials / Elisabete Figueiredo, Antonio Raschi Evoked emotions : textual analysis within the context of pilgrimage tourism to Gallipoli / Anne-Marie Hede, John Hall Using concept mapping and stakeholder focus groups in a museum management case study / Jane Legget Assessing the grounded theory of packing for air travel using a video-ethnographic case study / Karin Olesen, Kenneth F. Hyde Using expressive text in research to interpret and portray lived experience : lived experience in hospitality receptionist work / Gayathri Wijesinghe Executive interviews : introduction / Kenneth F. Hyde Single case study research : the development of www.purenz.com / Sushma Seth Bhat Fashions in tourism : the views of Russian tourists and experts / Olga Lysikova Case studies in multicultural contexts in Asia / Cindia Ching-Chi Lam, Clara Weng-Si Lei Field research : introduction / Arch G. Woodside Practical tips for conducting research abroad / Jan Louise Jones Knowledge spillovers and entrepreneurial opportunities : the case of Sannio FilmFest / Mirella Migliaccio, Francesca Rivetti Epiphany travel and assisted-subjective personal introspection / Chad Muller, Arch G. Woodside Functions and behaviors of tourists in experience management process : case of three independent business tourists / Solmaz Filiz Karabag Case studies of international tourists' in-destination decision-making processes in New Zealand / Clive Smallman, Kevin Moore, Jude Wilson, David Simmons Stakeholder participatory research : introduction / Kenneth F. Hyde Participatory action research for stakeholder collaboration : lessons from a rural area in Piedmont, Italy / Antonella Capriello Protecting social and cultural identity in sustainable tourism : the case of Gökçeada, Turkey / Erol Duran Accessibility as competitive advantage of a tourism destination : the case of Lousã / Elisabeth Kastenholz, Celeste Eusébio, Elisabete Figueiredo, Joana Lima DIT-ACHIEV model for sustainable tourism management : lessons learned from implementing a holistic model of sustainable tourism indicators / Jane Fitzgerald, Sheila Flanagan, Kevin Griffin, Maeve Morrissey, Elizabeth Kennedy-Burke Researching indigenous and marginal peoples : Introduction / Chris Ryan Fieldwork in remote communities : an ethnographic case study of Pitcairn Island / Maria Amoamo Stakeholders, high stakes and high tides : quality of life in a small island festival context / Carina Ren, Janne J. Liburd Use of mixed-methods case study to research sustainable tourism development in South Pacific SIDS / Evangeline Singh, Simon Milne, John Hull Culturally sustainable entrepreneurship : a case study for Hopi tourism / Kristen K. Swanson, Constance DeVereaux Cross-case analysis : introduction / Chris Ryan designing a qualitative multi-case research study to examine participatory community tourism planning practices / Oksana Grybovych Independent instrumental case studies : allowing for the autonomy of cultural, social and business networks in tanzania / Susan L. Slocum, Kenneth F. Backman, Elisabeth Baldwin Cross-case analysis / Chris Ryan. | 
