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Marketing research

text and cases

Verfasser: Wrenn, Bruce    
Ort/Verlag/ISBN, Verlag, Jahr: New York, Best Business Books, 2002
Umfangsangabe: 1 Online-Ressource (xi, 395 Seiten)
Schlagwort: Marketingforschung
ISBN: 0-585-48467-8

 

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Sprache:
eng
Verfasser: Titel:
Marketing research
Hrsg./Bearb.: Hrsg./Bearb.: Zusatz:
text and cases
Verf.Vorlag:
Bruce Wrenn, Robert Stevens, David Loudon
Ort/Verlag/ISBN:
New York
Verlag:
Best Business Books
Umfangsangabe:
1 Online-Ressource (xi, 395 Seiten)
Ill_Angabe:
Illustrationen
Begleitmaterial:
1 computer optical disc (4 3/4 in.)
Schlagwort: Notation:
QP 611
Allg. Fussnoten:
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills
DDC:
658.83