Ads, fads, and consumer culture : advertising's impact on American character and society
Language: English Publisher: Lanham, USA : Rowman & Littlefield, [2011]Copyright date: ©2011Edition: 4th editionDescription: xxiii, 233 pages : illustrations ; 24 x 16.5 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781442206694 (pbk.); 1442206691 (pbk.); 9781442206687 (hbk.); 1442206683 (hbk.)Subject(s): O 470: AdvertisingO 210: Countries, regionsUnited StatesDDC classification: 659.173 LOC classification: HF5823 | .B438 2011Summary: MACHINE-GENERATED SUMMARY NOTE: "Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text." -- Provided by publisher.| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Hans-Dieter Klingemann Library | Hans-Dieter Klingemann Library | O 470 Berg Ad 2011 | Available | 2019-0442 |
BIBLIOGRAPHY NOTE: includes bibliographical references and index.
MACHINE-GENERATED SUMMARY NOTE: "Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text." -- Provided by publisher.
CATALOGUING: batch import from Library of Congress, 2019-04-10.
CATALOGUING: copy descriptive cataloguing + additions/corrections + summary, 2019-04-11, 2019-06-09, 2020-05-19.
CATALOGUING: call number with DDC, before March 2018.
CATALOGUING: subject indexing + new call number with BIBEC, 2020-10-25.
CANCELLED/INVALID CALL NUMBER(S): 659.173 B4532 2011.