Seeing is believing : an introduction to visual communication
Language: English Publisher: New York, USA ; London, UK : McGraw-Hill, 2012Edition: 4th edition, international editionDescription: xvi, 267 pages : richly illustrated ; 23.5 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780071086080 (pbk.); 0071086080 (pbk.)Subject(s): D 017: Introductions -- Visual communicationGenre/Form: Textbooks DDC classification: 302.23 Summary: MACHINE-GENERATED SUMMARY NOTE: "Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made." -- Provided by publisher.| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Hans-Dieter Klingemann Library | Hans-Dieter Klingemann Library | D 017 Berg Sb 2012 | Available | 2019-0772 |
EDITORIAL NOTE: previous edition: ©2008.
MACHINE-GENERATED SUMMARY NOTE: "Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made." -- Provided by publisher.
CATALOGUING: batch import from British Library, 2019-04-10.
CATALOGUING: copy descriptive cataloguing + additions/corrections + summary, 2019-04-18, 2019-06-21, 2020-07-26.
CATALOGUING: call number with DDC, before March 2018.
CATALOGUING: subject indexing + new call number with BIDAC, 2020-08-23.
CANCELLED/INVALID CALL NUMBER(S): 302.23 B4532 2012.
CHECK COPY: year of publication + update call number.