Marketing research : text and cases / Bruce Wrenn, Robert Stevens, David Loudon

Loudon, David L. ; Stevens, Robert E. *1942-*

Englisch

New York : Best Business Books, c2002

xi, 395 p : ill ; 23 cm. + 1 computer optical disc (4 3/4 in.)

Student data on CD accompanying the text is also available on floppy disk from The Haworth Press

Includes bibliographical references (p. 379-383) and index

Electronic reproduction, Boulder, Colo : NetLibrary, 2003

Print version: Marketing research

0-585-48467-8 electronic bk.

978-0-585-48467-9 : electronic bk.

Weitere Ausgaben: 0-7890-0940-4 (Druckausgabe), 0-7890-1590-0 (Druckausgabe)

*Marketingforschung / Fallstudiensammlung / Online-Publikation

*Marketingforschung

*Marketing research. ; Marketing research -- Case studies. ; Electronic books. ; Marketing research ; Marketing research -- Case studies ; Marketing research ; Marketing research -- Case studies ; Marketing research. ; Marketing research -- Case studies. ; Electronic books.

*Electronic books / Case studies ; Marketingforschung

Klassifikation der Library of Congress: HF5415.2

Dewey Dezimal-Klassifikation: 658.8/3 ; 658.83

bisacsh: BUS043060

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills

 

Boulder, Colo : NetLibrary, 2003

Online-Ressource

Elektronische Ressource - Nutzung mit Bibliotheksausweis der Staatsbibliothek zu Berlin

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