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Inhalt:
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Preface : September 8, 2011 / Greg G. Armfield, John McGuire, and Adam C. Earnheardt -- Sports programming as a public good : a complicated congressional legacy / Stephen W. Dittmore -- ESPN's search for a sustained global competitive advantage / David Bockino -- A whole new ball game? The changing European sports rights marketplace / Paul Smith -- Ascending as the fantasy giant : ESPN fantasy, mainstreaming fantasy gaming, and the role of Goliath / Brody J. Ruihley and Andrew C. Billings -- ESPN and esports : capturing and joining a rising sport / Steve Young, Sean Fourney, and Braden Bagley -- Tune it or stream it? Can millennials and the internet save ESPN? / Kevin Hull, Miles Romney, and David Cassilo -- ESPN's double standard? The politics of frame and tone in sports / Ryan Broussard and Jonathan Graffeo -- A fireable offense? Jemele Hill and the rhetoric of public correction / Katherine L. Lavelle -- Jemele Hill, twitter, and ESPN : thinking inside the (potter) box / David Staton -- Adapting to the digital age : ESPN's crisis communication during the 2015 and 2017 layoffs / J. Scott Smith -- The present (but not future) ESPN ombudsman : levying accountability through the inception of the digital age / Xavier Ramon, José Luis Rojas Torrijos, and Andrew C. Billings -- Sportscenter at 40 : evolving with the times / John McGuire -- ESPN's evolving mobile motives : development, consumption, competition / Jake Kucek, Zach Humphreys, Adam C. Earnheardt, and Greg G. Armfield -- Creation of the Longhorn Network : shadow of a dying business model / Jared Johnson -- National vs. local : Fox Sports 1 and Fox Sports networks in the 2010s / William M. Kunz -- "Seeking a storybook ending" : examining the future distribution of women's sporting events / Anji L. Phillips and Dunja Antunovic -- "Tying the brand to something a little bit bigger" : a political economy analysis of ESPNW / Sarah Wolter -- Storytelling at the worldwide leader in sports : an interview with John Walsh, executive vice president of ESPN, retired / Michael L. Butterworth -- Modern pathways of sports consumption : an interview with Paul Melvin, senior director of communications for ESPN / Melvin Lewis -- Sports media in 2020 : patterns, trends, and crystal-ball gazing / Andreas Hebbel-Seeger & Thomas Horky -- Visualizing 2020 : the future of sports media panel discussion : a panel presented at the International Association of Communication and Sports (IACS) 11th summit on communication and sport.
"As ESPN faces down its 40th birthday in 2019; this book considers the ways in which ESPN is one again reinventing itself. For example, a new broadcast facility in New York City, the start-up of ESPN+, SportsCenter on Snapchat. In our last book The ESPN Effect (2014), we made the observation ESPN was a pervasive, branded content provider across multiple media platforms, delivering programs and information 24 hours a day, 365 days a year, to influence how sports fans think and feel about the people who play and control these games. This book, in a way, is asking whether that still holds true heading into the 2020s. To be clear, ESPN still plays an influential (some would argue too influential) role in how sports leagues and sports media operate in the United States. But, the idea of the network's pervasiveness among sports fans and the invincibility it may have felt circa 2011 is being chipped away at by many factors. The 2010s has created a change in the sports media landscape that no one really has a grasp on what is to come in the world of sports media, and where fans will find their favorite games or on what platforms they will watch them. While it is beyond our abilities to make like "Jimmy the Greek" and prognosticate the future, this book provides greater insight as to what has unfolded in the past and what is to come"--
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