Designing fictions : literature confronts advertising / Michael L. Ross

Englisch

Montreal [u.a.] : McGill-Queen's Univ. Press, 2015

XXI, 204 S. : Ill. ; 23 cm

0-7735-4535-2, 978-0-7735-4535-9*(bound)

0-7735-4536-0, 978-0-7735-4536-6*(pbk.)

Weitere Ausgaben: 978-0-7735-8397-9*ePDF, 978-0-7735-8398-6*ePub

*Englisch ; Literatur ; Werbung ; Geschichte 1909-2007

*Advertising in literature ; Advertising in popular culture

Klassifikation der Library of Congress: PR409.A384

Dewey Dezimal-Klassifikation: [23] 820.9/355

Regensburger Verbund-Klassifikation: HG 439 ; HG 260 ; HN 1071

Includes bibliographical references (p. [191]-198) and index

Prologue: From Marner to Gatsby : literature, advertising, commodity culture -- Introduction: Baudrillard's dream -- Henry James and H.G. Wells : the seductions of advertising -- Battles of the bookshops : Christopher Morley and George Orwell -- Radio days : Wakeman's The hucksters and Wouk's Aurora Dawn -- Doors of (mis)perception : Margaret Atwood's The edible woman -- Creative creatives : Blake Morrison's South of the river and Joshua Ferris's Then we came to the end -- Enjoy the best America has to offer : Mad Men as national brand -- Epilogue: The price of enchantment

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BIBTEX - ENDNOTE - RIS