Diese Seite verwendet Cookies. Weitere Informationen.
 
solr
SolrQueryCompletionProxy


Ihre Suchanfrage Fremdnummer = BV035413781

Suchanfrage ändern Speichern Versenden Suchdienst

Katalog HNE Eberswalde (1/1)

Marketing research

text and cases

Verfasser: Wrenn, Bruce    
Verlagsort, Verlag, Jahr: New York, Best Business Books, 2002
Umfangsangabe: 1 Online-Ressource (xi, 395 Seiten)
Schlagwort: Marketingforschung
ISBN: 0-585-48467-8

 

in die Merkliste

Verfasser: Titel:
Marketing research
Zusatz:
text and cases
Verantwortlich:
Bruce Wrenn, Robert Stevens, David Loudon
Hrsg./Bearb.:
Loudon, David L.
Hrsg./Bearb.:
Stevens, Robert E.
Erscheinungsjahr:
2002
Verlagsort:
New York
Verlag:
Best Business Books
ISBN:
0-585-48467-8
Preis/Einband:
electronic bk.
Zugriff via Internet: Umfangsangabe:
1 Online-Ressource (xi, 395 Seiten)
Sprache:
eng
Illustrationen:
Illustrationen
Format:
23 cm.
Begleitmaterial:
1 computer optical disc (4 3/4 in.)
Allg. Fussnoten:
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills
Schlagwort: FremdNr.:
BV035413781