Overview
- Highlights eleven enablers that CEOs can incorporate in their strategy process to build a focused, aligned and accountable strategy through the reduction of stakeholder divergence
- Offers an assessment tool to help leaders foster the convergence of strategic goals across the organization
- Describes how CEOs can improve strategy effectiveness for sales and profit growth
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Table of contents (10 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book assesses the strategy challenges faced by executives in formulating strategy and driving execution. The authors present seven inhibitors of strategy effectiveness in companies large and small as well as seven actionable research-based strategy enablers to fine tune execution and rally all the stakeholders in a unified direction.
By reading this book, you will find answers to the following:
- What is the state of strategy formulation and execution in companies like mine?
- Why is the strategy process so frustrating and difficult, and how can it be simplified?
- How can senior executives on my team meaningfully improve strategy planning and execution to grow sales and profit?
- How can my company hold the strategy planning process to account?
If you are looking for guidance on leading your organization’s strategy and execution for sales and profit growth, this book will serve as a valuable resource for becoming more effective at strategy formulation.
Reviews
"If you want to build a business strategy that drives financial outcomes like sales, revenue & profitability, stop using your current approach. Customer-based strategy is the only framework that links customer value to product portfolio & customer segmentation choices, investment & budgeting decisions, aligned priorities for all departments, and individual accountability & performance.”
Maggie Seeliger, Senior Vice President- Strategy, Sodexo Energy and Resources Worldwide
"I've been involved in strategy planning for numerous organizations. This book's approach is a quantum leap forward. It focuses, streamlines, and improves strategy planning bringing customer value at the center of it.”
Heather Wisialowski, Chief Revenue Officer, Allredi
"Implementing this strategy approach cut out all the guess work from strategy planning work. As the CEO, I can finally link strategy to financial outcomes, prioritize initiatives, and focus my senior executives on what matters most to our clients."
Simon Seaton, Chief Executive Officer, Sodexo Energy and Resources Worldwide
"Boards, CEOs, and senior executives use a lot of gut feel and guesswork in strategy planning. This book first documents why that can harm strategy planning and then shows how a modern approach rooted in scientific thinking can reform the strategy process. As the CEO of many successful companies, I highly recommend this book to those aspiring to be transformative CEOs and strategy leaders."
Rahul Mehta, Chief Executive Officer, Mehta Family Foundation and NuView, Inc.
Authors and Affiliations
About the authors
Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at the Jones Graduate School of Business at Rice University, USA.
Shrihari (Hari) Sridhar is Joe Foster ’56 Chair in Business Leadership at the Mays Business School at Texas A&M University, USA.
Bibliographic Information
Book Title: Focus
Book Subtitle: How to Plan Strategy and Improve Execution to Achieve Growth
Authors: Vikas Mittal, Shrihari Sridhar
DOI: https://doi.org/10.1007/978-3-030-70720-0
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG, part of Springer Nature 2021
Hardcover ISBN: 978-3-030-70719-4Published: 03 April 2021
eBook ISBN: 978-3-030-70720-0Published: 02 April 2021
Edition Number: 1
Number of Pages: XIX, 175
Number of Illustrations: 2 b/w illustrations, 24 illustrations in colour
Topics: Management, Marketing