Overview
- Discusses the phenomenon of technopreneurship, technology-enabled business models, and digital transformation
- Includes examination of specific industries including tourism and education
- Integrates elements of the Business Model Canvas to create, develop and deliver customer value
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Table of contents (13 chapters)
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Front Matter
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The Emergence of Tech-Trends and Practices of Technology-Empowered Strategies
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Front Matter
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Data Analytics Strategies and Technology-Enabled Integrated Business Models in the Digital Age
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Front Matter
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Digital Transformation in Cyber Business Village, Privacy, Cybersecurity Consciousness and Entrepreneurship Business Models in Different Sectors
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Front Matter
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Back Matter
Keywords
About this book
Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.
In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure.
Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models.Editors and Affiliations
About the editors
Sumesh Dadwal is a Senior Lecturer at Northumbria University with 21 years of experience in teaching, academic research, eLearning, and educational quality management. He has previously worked as a Project engineer in Construction projects and Quality annalist in the Supply chain. He specializes in International Strategic Marketing, Innovation & technology in marketing, digital marketing, consumer behaviour, entrepreneurship, business in Emerging markets.
Hamid Jahankhani is a Professor and Programme Leader at Northumbria University. Hamid’s principal research area for several years has been in the field of cybersecurity, information security and digital forensics. He is the Editor-inChief of the International Journal of Electronic Security and Digital Forensics, International Journal of Electronic Democracy and general chair of the annual International Conference on Global Security, Safety and Sustainability (ICGS3).
Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society and holds a Ph.D. from Cardiff Metropolitan University, UK. His main areas of research are technology-supported marketing in tourism; innovative marketing dynamics; destination branding in tourism; cultural heritage tourism; heritage interpretation; and sustainable management/marketing alternatives for cultural heritage industries.
Bibliographic Information
Book Title: Integrated Business Models in the Digital Age
Book Subtitle: Principles and Practices of Technology Empowered Strategies
Editors: Sumesh Singh Dadwal, Hamid Jahankhani, Azizul Hassan
DOI: https://doi.org/10.1007/978-3-030-97877-8
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-030-97876-1Published: 22 June 2022
Softcover ISBN: 978-3-030-97879-2Published: 23 June 2023
eBook ISBN: 978-3-030-97877-8Published: 21 June 2022
Edition Number: 1
Number of Pages: XL, 544
Number of Illustrations: 22 b/w illustrations, 62 illustrations in colour