Overview
- Practical guide for online fundraisers
- Provides best practice examples of successful fundraising campaigns
- Kick-off for the "Edition Fundraising" series
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Table of contents (7 chapters)
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Front Matter
Keywords
About this book
This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively.
A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!
Authors and Affiliations
About the authors
Sonja Harken researched cause donations and online fundraising in German-speaking countries as part of a Master's thesis at the Technical University of Cologne. She works as a fundraiser for Diakonie Michaelshoven.
Martin Hodsman has been in charge of online fundraising campaigns for the alliance "Aktion Deutschland Hilft" for years. Previously, he was responsible for offline collections at the alliance.
Bibliographic Information
Book Title: Online Fundraisers
Book Subtitle: Targeted Planning and Successful Implementation
Authors: Sonja Harken, Martin Hodsman
DOI: https://doi.org/10.1007/978-3-658-38829-4
Publisher: Springer Wiesbaden
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022
Softcover ISBN: 978-3-658-38828-7Published: 08 December 2022
eBook ISBN: 978-3-658-38829-4Published: 07 December 2022
Edition Number: 1
Number of Pages: XV, 121
Number of Illustrations: 51 b/w illustrations
Topics: Non-Profit Organizations and Public Enterprises, Marketing