Authors:
- Contextualizes understanding of policy/decision problems
- Emphasises ROI as a method to approach such problems
- Offers strategies for engagement and communication for policy impacts, with special focus on tobacco cessation, alcohol use and physical activity
- Provides policy makers with a post-mortem of decision problems they might face in real-life – with a view to improving their understanding as to how such problems could/should be approached using ROI concepts and tools
- Demonstrates that public health decisions underpinned by robust economic analyses often need relevant strategies to engage with and communicate to wider stakeholders for policy impacts
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Table of contents (10 chapters)
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Front Matter
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Back Matter
About this book
Keywords
- ROI analysis
- ROI concept and tools
- Smoking and tobacco cessation
- Policymaking
- Public Health policy
- Methodological challenges
- NICE
- Health economics
- Randomised control trial (RCT)
- Evidence-based medicine (EBM)
- EQUIPT
- Tobacco use
- Decision making
- Public health interventions
- Economics of breastfeeding
- Real-world decision problems
- Tobacco control ROI tool
- Physical Activity ROI tool
- Alcohol ROI tool
- Impact evaluation
Reviews
Authors and Affiliations
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Health Economics Research Group (HERG), Division of Health Sciences, Brunel University London, Uxbridge, United Kingdom
Subhash Pokhrel
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Centre for Guidelines, National Institute for Health and Care Excellence, London, United Kingdom
Lesley Owen
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Health Economics Research Group (HERG), Brunel University London, Uxbridge, United Kingdom
Kathryn Coyle
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School of Epidemiology and Public Health, University of Ottawa, Ottawa, ON, Canada
Doug Coyle
About the authors
Lesley Owen is Technical Adviser in health economics at the Centre for Guidelines at the National Institute for Health and Care Excellence, UK. Owen’s main responsibilities are to provide advice and leadership on health economic analyses underpinning the development of public health guidelines and more recently social care guidelines. Owen has led the development of three return on investment tools for NICE.
Kathryn Coyle has 15 years of experience as an academic health economist, originally at the University of Ottawa, Canada. In addition to being the Principal Economic Modeller for the EQUIPT ROI tool, she has conducted numerous economic evaluations for multiple funders including the National Institute for Health and Care Excellence, UK.
Doug Coyle is a health economist and Professor in the School of Epidemiology and Public Health, University of Ottawa and at the Health Economics Research Group, Brunel University. He has taught graduate courses in health economics for over 20 years and authored over 200 research papers.
Bibliographic Information
Book Title: ROI in Public Health Policy
Book Subtitle: Supporting Decision Making
Authors: Subhash Pokhrel, Lesley Owen, Kathryn Coyle, Doug Coyle
DOI: https://doi.org/10.1007/978-3-319-68897-8
Publisher: Palgrave Pivot Cham
eBook Packages: Economics and Finance, Economics and Finance (R0)
Copyright Information: Springer Nature Switzerland AG 2017
Hardcover ISBN: 978-3-319-68896-1Published: 20 February 2018
eBook ISBN: 978-3-319-68897-8Published: 12 February 2018
Edition Number: 1
Number of Pages: XIX, 178
Number of Illustrations: 4 b/w illustrations, 52 illustrations in colour
Topics: Health Economics, Public Health, Behavioral/Experimental Economics, R & D/Technology Policy