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Empirical Study of Single Platform E-Payment in South East Asia

Empirical Study of Single Platform E-Payment in South East Asia

P. C. Lai, Evelyn B. H. Toh, Abdullah Abbas Alkhrabsheh
Copyright: © 2020 |Pages: 27
ISBN13: 9781522596974|ISBN10: 1522596976|ISBN13 Softcover: 9781522596981|EISBN13: 9781522596998
DOI: 10.4018/978-1-5225-9697-4.ch015
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MLA

Lai, P. C., et al. "Empirical Study of Single Platform E-Payment in South East Asia." Strategies and Tools for Managing Connected Consumers, edited by Ree Chan Ho, IGI Global, 2020, pp. 252-278. https://doi.org/10.4018/978-1-5225-9697-4.ch015

APA

Lai, P. C., Toh, E. B., & Alkhrabsheh, A. A. (2020). Empirical Study of Single Platform E-Payment in South East Asia. In R. Ho (Ed.), Strategies and Tools for Managing Connected Consumers (pp. 252-278). IGI Global. https://doi.org/10.4018/978-1-5225-9697-4.ch015

Chicago

Lai, P. C., Evelyn B. H. Toh, and Abdullah Abbas Alkhrabsheh. "Empirical Study of Single Platform E-Payment in South East Asia." In Strategies and Tools for Managing Connected Consumers, edited by Ree Chan Ho, 252-278. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9697-4.ch015

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Abstract

Freedom, choice, and simplicity brought about by the e-commerce and technologies are creating the next internet and mobile wave. The single platform e-payment interactions have emerged in the consumer-centric world. The combination of evolving business drivers, globalization, downsizing, changing customer demands, and the evolution of enabling technology is constructing the customer-centric e-payment solutions. In this chapter, the authors discuss and analyze the e-commerce payment systems with the focus on single platform e-payment. This chapter presents an empirical study of e-payment systems and the implications of the findings on e-payment systems in Southeast Asia. Marketing and management personnel of the e-payment organizations will be able to utilize the study information for developing products and services that encourage the usage of single platform e-payment.

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