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Portable Personality and its Personalization Algorithms: An Overview and Directions

Portable Personality and its Personalization Algorithms: An Overview and Directions

Stefan Uhlmann, Artur Lugmayr
Copyright: © 2012 |Pages: 28
ISBN13: 9781609607746|ISBN10: 1609607740|EISBN13: 9781609607753
DOI: 10.4018/978-1-60960-774-6.ch004
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MLA

Uhlmann, Stefan, and Artur Lugmayr. "Portable Personality and its Personalization Algorithms: An Overview and Directions." Media in the Ubiquitous Era: Ambient, Social and Gaming Media, edited by Artur Lugmayr, et al., IGI Global, 2012, pp. 66-93. https://doi.org/10.4018/978-1-60960-774-6.ch004

APA

Uhlmann, S. & Lugmayr, A. (2012). Portable Personality and its Personalization Algorithms: An Overview and Directions. In A. Lugmayr, H. Franssila, P. Näränen, O. Sotamaa, J. Vanhala, & Z. Yu (Eds.), Media in the Ubiquitous Era: Ambient, Social and Gaming Media (pp. 66-93). IGI Global. https://doi.org/10.4018/978-1-60960-774-6.ch004

Chicago

Uhlmann, Stefan, and Artur Lugmayr. "Portable Personality and its Personalization Algorithms: An Overview and Directions." In Media in the Ubiquitous Era: Ambient, Social and Gaming Media, edited by Artur Lugmayr, et al., 66-93. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-60960-774-6.ch004

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Abstract

With the advances in ubiquitous computing, there is an increasing focus on personalization of user information especially in web-based applications and services. Currently those personalized user profiles are scattered, mostly stored for each individual service. Therefore, this prohibits the usage of those profiles in different environments such as other web-based services, shopping in local stores or sharing interests among people. The so-called Portable Personality focuses on the management and distribution of personalized profiles (in form of a digital personality representing the real-world user) through mobile devices. These portability aspects merge with the idea of cross-system personalization using a single generic user profile. We will briefly introduce some aspects related to profile representation and management with focus on attempts towards such a generic representation. The main discussion will be concentrated around profile portability and its effects on personalization especially towards cross-system support. We include different portable profile scenarios and their personalization methodologies. Furthermore, current personalization algorithms are considered with possible associations towards the presented portable scenarios. At the end, we reflect on existing challenges of current approaches in the field of portable personalization and try to provide some recommendations.

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