Roberta Kwok might have sold her message 'Two minutes to impress' more effectively if she had followed her own example and presented her points as a quick-fire “elevator speech” (Nature 494, 137–138; 2013).
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Settele, J. Two sentences to impress. Nature 496, 169 (2013). https://doi.org/10.1038/496169f
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DOI: https://doi.org/10.1038/496169f