Fostering Sustainable Innovations and Entrepreneurship through Strategic Niche Management: The Bulgarian Case in Higher Education
Fostering Sustainable Innovations and Entrepreneurship through Strategic Niche Management: The Bulgarian Case in Higher Education

Summary/Abstract: The Strategic Niche Management (SNM) approach has proved to be a useful research tool during the last 20 years. The efforts of the scientific community now are to improve it as a policy, and a practitioners’ tool, for overcoming incremental change (learning by doing) in the field of sustainable entrepreneurship. This article, based on a case study of three sample Bulgarian universities (Ruse, Svishtov and Plovdiv), reveals some shortcomings in its application to Bulgarian higher education and proposes six pre-requisites for its practical introduction. At the same time, the SNM approach has helped identify promising technologies and potentials for the development of sustainable entrepreneurship niches. At the University of Ruse, one such technology could be the development of electric mobility (various electric vehicles including drones). Another option could be use and management of waste and recycling at the Academy of Economics, Svishtov. At the University of Food Technologies, Plovdiv, the option could be organic food production and marketing.

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