Kooperativer Bibliotheksverbund

UID:

Format: 1 Online-Ressource (xvi, 272 Seiten) , ill

ISBN: 9781784415815

Series Statement: Developments in corporate governance and responsibility v. 7

Content: Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being note. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new â〉〉socialâ on responsibility and its feasibility, measurability and success in a boundary-less world

Note: Includes index , Introduction to corporate social responsibility in the digital age -- Schrodinger's cat in Facebook : a Lacanian perspective / David Crowther, Shahla Seifi -- The rhetorical citizenship of corporations in the digital age / Elisabeth Hoff-Clausen, Øyvind Ihlen -- Dear brands of the world : CSR and the social media / Massimiliano Di Bitetto, Salvatore Pettineo, Paolo D'Anselmi -- Classifying social causes derived from the communication of CSR initiatives online : a theoretical and practical approach / Mihai Ioan Rosca, Andrei Claudiu Sarau, Andreea-Angela Vontea -- How activists shape CSR : insights from internet contagion and contingency theories / W. Timothy Coombs, Sherry J. Holladay -- CSR and new battle lines in online PR war : a case study of the energy sector and its discontents / David McQueen -- Two minute drill : video games and social media to advance CSR / W. Timothy Coombs, Sherry J. Holladay -- Communicating CSR on social media : the case of Pfizer's social media communications in Europe / Ana Adi, Georgiana Grigore -- Using social media for CSR Communication and engaging stakeholders / Imran Ali, Ana Jiménez-Zarco, Marta Bicho -- A synoptic research overview of CSR amongst Romanian managers / Dumitru Bortun -- CSR and social media : could online repositories become regulatory tools for CSR related activities reporting? / Camelia Crisan, Alexandra Zbuchea -- Digital reflections of pharmaceutical companies and their CSR communication strategies / Georgiana Grigore, Ana Adi, Anastasios Theofilou -- CSR Online and in real terms : a critical analysis of controversial sectors in Hungary / György Pataki, Richárd Szántó, Réka Matolay

Language: English

DOI: 10.1108/S2043-052320157

URL: Volltext  (URL des Erstveröffentlichers)

URL: lizenzpflichtig

URL: lizenzpflichtig

UID:

Format: 1 Online-Ressource (xli, 756 Seiten) , Illustrationen, Diagramme

ISBN: 9780190932626 , 9780190932619

Note: Includes bibliographical references and index , Introduction to the Oxford Handbook of Digital Technology and Society: Terms, Domains, and Themes - Ronald E. Rice, Simeon J. Yates, Jordana Blejmar -- - Boundary Management and Communication Technologies - Marta E. Cecchinato, Anna L. Cox -- - The Changing Nature of Work in the Age of Intelligent Machines - Crispin Coombs, Donald Hislop, Stanimira Taneva, Sarah Barnard -- - ESRC Review: Communities and Identities - Simeon J. Yates, Jordana Blejmar, Bridgette Wessels, Claire Taylor -- - Workplace "Digital Culture" and the Uptake of Digital Solutions:Personal and Organizational Factors - Simeon J. Yates, Eleanor Lockley -- - ESRC Review: Citizenship and Politics - Simeon J. Yates, Bridgette Wessels, Paul Hepburn, Alexander Frame, Vishanth Weerakkody -- - Digital Ecology of Free Speech: Authenticity, Identity, and Self-Censorship - Yenn Lee, Alison Scott-Baumann -- - ESRC Review: Economy and Organizations , - Simeon J. Yates, Paul Hepburn, Ronald E. Rice, Bridgette Wessels, Elinor Carmi -- - ESRC Review: Data and Representation - Simeon J. Yates, Liz Robson, Ronald E. Rice, Elinor Carmi -- - Digital Citizenship in the Age of Datafication - Arne Hintz -- - Digitizing Cultural Complexity: Representing Rich Cultural Data in a Big Data Environment - Georgina Nugent-Folan, Jennifer Edmond -- - ESRC Review: Methodology - Simeon J. Yates, Iona C. Hine, Michael Pidd, Jerome Fuselier, Paul Watry -- - Motivations for Online Knowledge Sharing - Kristin Page Hocevar, Audrey N. Abeyta, Ronald E. Rice -- - ESRC Review: Governance and Security - Simeon J. Yates, Gerwyn Jones, William H. Dutton, Elinor Carmi -- - Governance and Accountability in Internet of Things (IoT) Networks - Naomi Jacobs, Peter Edwards, Caitlin D. Cottrill, Karen Salt -- - ESRC Review: Future Research on the Social, Organisational, and Personal Impacts of Automation: Findings from Two Expert Panels , - Simeon J. Yates, Jordana Blejmar -- - Conclusion: Cross-Cutting, Unique, and General Themes in the Handbook of Digital Technology and Society - Ronald E. Rice, Simeon J. Yates, Jordana Blejmar -- - Digital Engagement and Class: Economic, Social, and Cultural Capital in a Digital Age - Simeon J. Yates, Eleanor Lockley -- - ESRC Review: Health and Wellbeing - Simeon J. Yates, Leanne Townsend, Monica Whitty, Ronald E. Rice, Elinor Carmi -- - Computer-Mediated Communication and Mental Health: A Computational Scoping Review of an Interdisciplinary Field - Adrian Meier, Emese Domahidi, Elisabeth G unther -- - Digital Inclusion and Women's Health and Well-Being in Rural Communities - Sharon Wagg, Louise Cooke, Boyka Simeonova -- - Digital Technology for Older People: A Review of Recent Research - Helen Petrie, Jenny S. Darzentas -- - A Digital Nexus: Sustainable HCI and Domestic Resource Consumption - Nicola Green, Rob Comber, Sharron Kuznesof -- , - ESRC Review: Communication and Relationships - Simeon J. Yates, Rich Ling, Laura Robinson, Catherine Brooks, Adam Joinson, Monica Whitty, Elinor Carmi -- - Media Mastery by College Students: A Typology and Review - Ronald E. Rice, Nicole Zamanzadeh, Ingunn Hagen

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-0-19-093259-6

Language: English

Subjects: Engineering , Sociology

Keywords: Digitalisierung ; Gesellschaft ; Sozialwissenschaften ; Aufsatzsammlung

DOI: 10.1093/oxfordhb/9780190932596.001.0001

URL: Volltext  (URL des Erstveröffentlichers)

URL: lizenzpflichtig

UID:

Format: xix,185 Seiten

ISBN: 9781138841161

Series Statement: Routledge new directions in public relations and communication research

Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-315-73241-1

Language: English

Subjects: Economics , General works

Keywords: Kommunikation ; Social Media ; Demokratie ; Aufsatzsammlung

URL: Inhaltsverzeichnis

URL: Klappentext

UID:

Format: 1 online resource (1203 pages)

Edition: 1

ISBN: 9783428586721

Note: Intro -- Vorwort -- Inhaltsübersicht -- Inhaltsverzeichnis -- Tabellen- und Abbildungsverzeichnis -- Kapitel I: Grundlagen der modernen Marktforschung -- 1. Inhalt und Abgrenzung -- 1.1 Begrifflichkeiten -- 1.2 Einsatzfelder -- 1.3 Arbeitsphasen -- 1.4 Umfeldakteure -- 2. Erhebungsträger -- 2.1 Betriebsforschung -- 2.1.1 Wesentliche Vorteile -- 2.1.2 Wesentliche Nachteile -- 2.1.3 Sonderformen der Trägerschaft -- 2.2 Institutsforschung -- 2.2.1 Wesentliche Vorteile -- 2.2.2 Wesentliche Nachteile -- 2.2.3 Institutsauswahl -- 2.2.4 Angebotseinholung -- 3. Informationsbasis -- 3.1 Anforderungen -- 3.2 Entscheidungssituationen -- 3.3 Ethische und rechtliche Grenzen -- 4. Sekundärerhebung -- 4.1 Durchführung -- 4.2 Datenherkunft -- 4.2.1 Betriebsinterne Quellen -- 4.2.2 Betriebsexterne Quellen -- 4.3 Nomenklaturen -- 4.4 Datenrecherche -- 4.4.1 Professionelle Datenbanken -- 4.4.2 Web-Suchmaschinen -- 4.5 Bewertung -- Kapitel II: Offline-Auswahlverfahren -- 1. Abdeckung der Grundgesamtheit -- 1.1 Vollerhebung -- 1.2 Teilerhebung -- 1.2.1 Kritische Bewertung -- 1.2.2 Stichprobengröße -- 1.3 Offline-Teilerhebungen -- 1.3.1 Zufallsauswahlverfahren -- 1.3.1.1 Reine Zufallsauswahl -- 1.3.1.2 Systematische Zufallsauswahl -- 1.3.1.3 Geschichtete Zufallsauswahl -- 1.3.1.4 Klumpenauswahl / Flächenauswahl -- 1.3.1.5 Sonderformen der Zufallsauswahl -- 1.3.2 Bewusstauswahlverfahren -- 1.3.2.1 Quota-Auswahl -- 1.3.2.2 Sonstige Verfahren der Bewusstauswahl -- 2. Deskriptive Datenanalyse -- 2.1 Statistische Ausgangsbasis -- 2.2 Statistische Beurteilung -- 2.2.1 Wahrscheinlichkeiten -- 2.2.2 Verteilungen -- 2.3 Stichprobengüte -- 2.4 Wahrheitsgehalt von Informationen -- 2.4.1 Reliabilität -- 2.4.2 Validität -- 2.4.3 Objektivität -- 2.4.4 Signifikanz -- 3. Inferente Datenanalyse -- 3.1 Statistische Schätzverfahren -- 3.2 Statistische Testverfahren , 3.2.1 Hypothesenbildung -- 3.2.2 Testkonzept -- 3.2.3 Testanlage -- 4. Verzerrungsmöglichkeiten bei der Erhebung -- Kapitel III: Offline-Erhebungsverfahren -- 1. Primärerhebung -- 1.1 Arten der Befragung -- 1.2 Mündliche Befragung -- 1.2.1 Interviewarten -- 1.2.1.1 Standardisiertes Interview -- 1.2.1.2 Strukturiertes Interview -- 1.2.1.3 Exploratives Interview -- 1.2.2 Wesentliche Vorteile -- 1.2.3 Wesentliche Nachteile -- 1.3 Telefonische Befragung -- 1.3.1 Bedeutung -- 1.3.2 Wesentliche Vorteile -- 1.3.3 Wesentliche Nachteile -- 1.4 Schriftliche Befragung -- 1.4.1 Fragebogenaufmachung -- 1.4.2 Ursachen des Rücklaufproblems und dessen Lösung -- 1.4.3 Sonderformen der schriftlichen Befragung -- 1.4.4 Wesentliche Vorteile -- 1.4.5 Wesentliche Nachteile -- 1.5 Computergestützte Befragung -- 1.5.1 Bildschirmbefragung -- 1.5.1.1 Darstellung -- 1.5.1.2 Wesentliche Vorteile -- 1.5.1.3 Wesentliche Nachteile -- 1.5.2 Telefonbefragung -- 1.5.2.1 Darstellung -- 1.5.2.2 Wesentliche Vorteile -- 1.5.2.3 Wesentliche Nachteile -- 1.5.3 Computerbefragung -- 1.5.3.1 Darstellung -- 1.5.3.2 Wesentliche Vorteile -- 1.5.3.3 Wesentliche Nachteile -- 2. Sonderformen der Befragung -- 2.1 Omnibuserhebung -- 2.2 Gruppenbefragung -- 2.2.1 Darstellung -- 2.2.2 Wesentliche Vorteile -- 2.2.3 Wesentliche Nachteile -- 2.3 Gemeinschaftsuntersuchung -- 2.3.1 Kooperationsformen -- 2.3.2 Kritische Bewertung -- 2.4 Kohortenanalyse -- 2.4.1 Wellenerhebung -- 2.4.2 Panelerhebung -- 2.4.2.1 Erhebungsanlage -- 2.4.2.2 Konsumentenpanel -- 2.4.2.3 Händlerpanel -- 2.4.2.4 Kommerzielle Panelprodukte -- 2.4.2.5 Gain & -- loss-Analyse -- 3. Befragungsdurchführung -- 3.1 Fragestrategie -- 3.1.1 Fragearten -- 3.1.1.1 Auslegung -- 3.1.1.2 Offene Fragen -- 3.1.1.3 Geschlossene Fragen -- 3.1.2 Fragefunktionen -- 3.1.2.1 Instrumentalfragen -- 3.1.2.2 Ergebnisfragen -- 3.1.2.3 Sonderfragen , 3.1.3 Frageformulierung -- 3.1.4 Interviewerbedeutung -- 3.1.4.1 Interviewerauswahl -- 3.1.4.2 Interviewereinsatz -- 3.1.4.3 Interviewerkontrolle -- 3.1.4.4 Interviewerqualifizierung -- 3.2 Zeit- und Kostenplanung -- 4. Beobachtung -- 4.1 Darstellung -- 4.2 Wesentliche Vorteile -- 4.3 Wesentliche Nachteile -- 5. Experiment -- 5.1 Grundformen -- 5.2 Informale Experimente -- 5.2.1 Vorexperimentelle Designs -- 5.2.2 Quasi-Experimente -- 5.2.3 Echte Experimente -- 5.2.3.1 Einfache Formen -- 5.2.3.2 Erweiterte Formen -- 5.3 Formale Experimente -- Kapitel IV: Online-Auswahl- und Erhebungsverfahren -- 1. Einordnung -- 2. Sekundärerhebung -- 2.1 Funktionen von Suchmaschinen -- 2.2 WWW-Logfile-Analyse -- 2.3 Clickstream-Analyse -- 3. Online-Auswahlverfahren -- 3.1 Zufallsauswahl -- 3.1.1 Reine Zufallsauswahl -- 3.1.2 Gesteuerte Zufallsauswahl -- 3.2 Bewusstauswahl -- 3.2.1 Online-Rekrutierung -- 3.2.2 Offline-Rekrutierung -- 3.3 Generelle methodische Probleme -- 4. Online-Befragung -- 4.1 WWW-Befragung -- 4.1.1 Anlage -- 4.1.2 Wesentliche Vorteile -- 4.1.3 Wesentliche Nachteile -- 4.2 E-Mail-Befragung -- 4.2.1 Anlage -- 4.2.2 Wesentliche Vorteile -- 4.2.3 Wesentliche Nachteile -- 4.3 Newsgroup-Befragung -- 4.3.1 Anlage -- 4.3.2 Wesentliche Vorteile -- 4.3.3 Wesentliche Nachteile -- 4.4 IRC-Befragung -- 4.4.1 Anlage -- 4.4.2 Wesentliche Vorteile -- 4.4.3 Wesentliche Nachteile -- 4.5 Video-Befragung -- 4.5.1 Anlage -- 4.5.2 Wesentliche Vorteile -- 4.5.3 Wesentliche Nachteile -- 5. Online-Beobachtung -- 5.1 Web-Panel-Beobachtung -- 5.2 Blog-Beobachtung -- 5.3 Themenorientierte Beobachtung -- 6. Online-Experiment -- 7. Social Media-Monitoring -- 7.1 Formen -- 7.2 Durchführung -- 8. Mobile-Erhebungen -- 9. Sicherung der Datenqualität -- Kapitel V: Statistische Datenauswertung -- 1. Verfahrenseinteilung -- 2. Skalierung von Daten -- 2.1 Skalierungstechnik , 2.1.1 Begrifflichkeiten -- 2.1.2 Skalenniveaus -- 2.2 Skalierungsverfahren -- 2.2.1 Einteilung -- 2.2.2 Selbsteinstufung -- 2.2.2.1 Ratingskala -- 2.2.2.2 Magnitudeskala -- 2.2.2.3 Imagery-Differenzial -- 2.2.2.4 Rangordnung -- 2.2.2.5 Paarvergleich -- 2.2.3 Subjektive Fremdeinstufung -- 2.2.3.1 Indexbildung -- 2.2.3.2 Konstantsummenskala -- 2.2.4 Objektive Single item-Fremdeinstufung -- 2.2.4.1 Likert-Skala -- 2.2.4.2 Thurstone-Skala -- 2.2.4.3 Coombs-Skala -- 2.2.4.4 Guttman-Skala -- 2.2.5 Objektive Multi item-Fremdeinstufung -- 2.2.5.1 Semantisches Differenzial -- 2.2.5.2 Polaritätenprofil -- 2.2.5.3 Fishbein-Skala -- 2.2.5.4 Trommsdorff-Skala -- 3. Univariate Häufigkeitsanalyse -- 3.1 Lokalisationsparameter -- 3.2 Dispersionsparameter -- 3.3 Formparameter -- 3.4 Konzentrationsparameter -- 4. Bivariate Dependenzanalyse -- 4.1 Regressionsanalyse -- 4.1.1 Vorgehensweise -- 4.1.2 Ausprägungen -- 4.2 Kontingenztafel -- 5. Bivariate Interdependenzanalyse -- 5.1 Korrelationsanalyse -- 5.1.1 Vorgehensweise -- 5.1.2 Ausprägungen -- 5.2 Kreuztabellierung -- 6. Multivariate Dependenzanalyse -- 6.1 Varianzanalyse -- 6.1.1 Vorgehensweise -- 6.1.2 Ausprägungen -- 6.2 Diskriminanzanalyse -- 6.2.1 Vorgehensweise -- 6.2.2 Ausprägungen -- 6.3 Kontrastgruppenanalyse -- 6.3.1 Vorgehensweise -- 6.3.2 Ausprägungen -- 6.4 Kausalanalyse -- 6.4.1 Aufgabenstellung -- 6.4.2 Varianten -- 7. Multivariate Interdependenzanalyse -- 7.1 Faktorenanalyse -- 7.1.1 Vorgehensweise -- 7.1.2 Einsatzprobleme -- 7.2 Cluster-Analyse -- 7.2.1 Vorgehensweise -- 7.2.2 Hierarchische Verfahren -- 7.2.3 Partitionierende Verfahren -- 7.3 Multidimensionale Skalierung -- 7.3.1 Vorgehensweise -- 7.3.2 Metrische multidimensionale Skalierung -- 7.3.3 Nichtmetrische multidimensionale Skalierung -- 7.4 Präferenzanalyse -- 7.4.1 Aufgabenstellung -- 7.4.2 Ausgestaltungen -- 8. Datendarstellung , 8.1 Datensichtung -- 8.2 Datenverdichtung -- 8.3 Ergebnisreporting -- 8.4 Ergebnisinterpretation -- Kapitel VI: Absatzprognose -- 1. Prognosearten -- 1.1 Inhalt und Ablauf -- 1.2 Einteilungen -- 2. Prognoseverfahren -- 2.1 Intuitive Prognose -- 2.1.1 Naive Verfahren -- 2.1.2 Prognostische Befragung -- 2.1.3 Delphi-Methode -- 2.1.4 Szenario-Technik -- 2.1.5 Weitere qualitative Verfahren -- 2.2 Systematische Prognose -- 2.3 Formale Prognoseverfahren -- 2.3.1 Kurzfristige Prognose -- 2.3.1.1 Durchschnittsberechnung -- 2.3.1.2 Glättungsberechnung -- 2.3.2 Langfristige Prognose -- 2.3.2.1 Trendberechnung -- 2.3.2.2 Sättigungsfunktion -- 2.4 Kausale Prognoseverfahren -- 2.4.1 Multivariate statistische Methoden -- 2.4.2 Indikatorverfahren -- 2.4.3 Komplexe Verfahren -- 3. Mikroökonomische Prognoseansätze -- 3.1 Globalanalytische Modelle -- 3.1.1 Markenwahlmodelle -- 3.1.1.1 Markoff-Ketten -- 3.1.1.2 Lerntheoretisches Modell -- 3.1.1.3 Kaufneigungsmodell -- 3.1.2 Kaufeintrittsmodelle -- 3.1.2.1 Durchdringungsmodelle -- 3.1.2.2 Wiederkaufmodelle -- 3.1.3 Simulationsmodelle -- 3.2 Detailanalytische Modelle -- 4. Grenzen der Prognose -- 5. Präventionssysteme -- 5.1 Generationen -- 5.2 Beobachtungsbereiche -- Kapitel VII: Marktinformationen -- 1. Marktordnung -- 1.1 Marktformen -- 1.1.1 Morphologische Grundformen -- 1.1.2 Marktruhephänomen -- 1.1.3 Präferenzspielraum -- 1.2 Preis-Absatz-Funktion -- 2. Marktumfeldanalysen -- 3. Marktlebenszyklus -- 4. Marktsegmentierung -- 5. Marktzielgruppen -- 5.1 B-t-c-Adressierung -- 5.2 B-t-b-Adressierung -- 6. Positionierung -- 6.1 Stufen -- 6.2 Verfahrenswahl -- 6.3 Positionsoptionen -- 7. Stakeholder-Analyse -- Kapitel VIII: Wettbewerbsinformationen -- 1. Mitbewerbsforschung -- 1.1 Strategisches Geschäftsfeld -- 1.2 Strategische Gruppe -- 1.3 Konkurrenzumfeld -- 1.3.1 Recherchetechniken -- 1.3.2 Distant profiling , 1.4 Konkurrentenstruktur

Additional Edition: Print version: Pepels, Werner Handbuch Modernes Marktforschungs-Management. Berlin : Duncker & Humblot,c2022 ISBN 9783428186723

Keywords: Electronic books.

URL: https://ebookcentral.proquest.com/lib/th-brandenburg/detail.action?docID=7175064

UID:

Format: 1 electronic resource ([19], viii pages ; pp. [1706]-2330) : , illustrations.

ISBN: 8293298006 , 8293298049 , 8293298057 , 9788293298007 , 9788293298045 , 9788293298052

Content: MACHINE-GENERATED SUMMARY NOTE: "The 2nd international conference for design education researchers in Oslo May 14- 17, 2013 on the theme of 'Design learning for tomorrow - Design education from Kindergarten to PhD' received an overwhelming response. This is gratifying for us, the organisers, as we see design in a broad interdisciplinary perspective in support for a better tomorrow. For years we have promoted the idea that sustainable design solutions should include more than 'professional' designers; they should also include a general public as 'conscious' consumers and decision makers with responsibility for quality and longevity, as opposed to a 'throw-away' society. This is also the reason why we as the conference hosts have chosen to focus on design education from Kindergarten to PhD. This perspective was put forward as a contrast to most design education conferences where there is either a focus on design education for professionals or general education for children and non-designers. In the call the conference papers we have argued for a longitudinal perspective on design education where the education of professional designers is seen in relation to general education of a people. This is becoming increasingly relevant as more and more decisions are being made on the basis of visual representation. With this conference we have the ambition to see education at many different levels in securing a sustainable future for the design of everyday life solutions. For that we need qualified and reflective decision makers with a consciousness for quality of design and solutions."

Note: CONFERENCE NOTE: Vol. 4 of the proceedings of the 2nd International Conference for Design Education Researchers, 14-17 May 2013, Oslo, Norway, organized by DRS Design Research Society, CUMULUS the International Association of Universities and Colleges of Art, Design and Media (Aalto, Finland), Oslo and Akershus University College of Applied Sciences, Faculty of Technology, Art and Design. , MACHINE-GENERATED CONTENTS NOTE: INTRODUCTIONS : Design learning for tomorrow : design education from kindergarten to PhD / Liv Merete NIELSEN -- Design Pedagogy Special Interest Group of DRS / Michael TOVEY -- About the Design Research Society / Christian GUELLERIN -- CHALLENGES IN DESIGN EDUCATION METHODS : Design puzzles as a learning platform for morphology design research / Pedro REISSIG and Cristhian CASTRO ARENAS -- Teaching and evaluation strategies for drawing in design education : the use of drawing schemata as a tool for the in-class development of drawing for design / Nora Karina AGUILAR and Jose Luis HERNANDEZ AZPEITIA -- Design school : design education in the age of digital capital / Paul A. RODGERS and Craig BREMNER -- Design schools as incubators of social entrepreneurship / Daniela SELLONI -- Systems oriented design : the emergence and development of a designerly approach to address complexity / Birger SEVALDSON -- "Not two weeks in a place tidying-up the paper drawer" : an employability agenda case study / Ian James SHARMAN and Zoe PATTERSON -- Liminal moments : designing, thinking and learning / Manuela TABOADA and Gretchen COOMBS -- Form, fit and flair : considering the design doctorate / Laurene VAUGHAN and Andrew MORRISON -- Design and business double education : cross-country comparison / Fabiane WOLFF, Brigitte BORJA DE MOZOTA , Andrea CAPRA, Daniela SZABLUK and Julia Stephanou NASCIMENTO -- Teaching new product development to design led innovation / Cara WRIGLEY and Sam BUCOLO -- Constructing design knowledge built up on the kindergarten education / Meryem YALCIN -- DESIGN EDUCATION FOR NON-DESIGNERS : Connecting for Impact : multidisciplinary approaches to innovation in small to medium sized enterprises (SMEs) / Mark BAILEY , Neil SMITH and Mersha AFTAB -- I "like" design : participatory web sites and design lessons for the masses / Mary Anne BEECHER -- Student goes on a journey; stranger rides into to the classroom : narratives and the instructor in the design studio / Elizabeth BOLING, Martin A. SIEGEL, Kennon M. SMITH and Patrick PARRISH -- Designing a creativity training plan for companies / Marita CANINA, Elisabetta COCCIONI, Laura ANSELMI and Stefania PALMIERI -- HCID : Who is an interaction designer? / Alma Leora CULÉN, Joshi Govind SUHAS and Atif ABDELHAKEEM -- Technology and design as part of a public school from 1st to 10th grade / Liv Klakegg DAHLIN, Liv Oddrun VOLL and Anne-Gunn SVORKMO -- Learning from co-designing / Hua DONG and Shu YUAN -- Design minds : an online design education platform for non-designers to enact cultural change / Christian DUELL, Natalie WRIGHT and Joanna ROXBURGH -- Hooked on peers' drawings : learning through the visual wildfire / Nina Scott FRISCH -- What is industrial design? providing a guide for university applicants / Michael GOATMANand Louise MOODY -- Sketching design thinking : representations of design in education and practice / Colin M. GRAY and Martin A. SIEGEL -- Teaching 'design thinking' in the context of innovation management-from process to a dialogue about principles / Monika HESTAD and Jamie BRASSETT -- Practically creative : the role of design thinking as an improved paradigm for 21st century art education / Delane INGALLS VANADA -- The imaginative approach : characteristics of craft artisans' and design trainers' in-depth cognitive levels during a design training program / Deny W. JUNAIDY and Yukari NAGAI -- Visualising ideas : a camera is not enough / Liv Merete NIELSEN -- Digital design and creativity : a reflection on curriculum change in landscape architecture education / Heike RAHMANN and Jillian WALLISS -- OutReach initiative for education of future industrial designers / Claudia B. REBOLA and Kevin SHANKWILER -- Learning by watching : what we can learn from the Inuit's design learning / Janne Beate REITAN -- Introducing high school students to design and creative thinking in a teaching lab environment / Gretchen Caldwell RINNERT and Jillian COOREY -- Rock paper scissors : reflective practices for design process in the landscape architecture novice / Jennifer SEEVINCK and Thomas LENIGAS -- Building the narrative cloud : reflection and distributed cognition in a design studio classroom / Omar SOSA TZEC, Jordan E. BECK and Martin A. SIEGEL -- Educating process of design to learn urban park design for non-landscape architecture students / Rahman TAFAHOMI, Seyed Moslem Seyed ALHOSSEINI, Farshad NOORIAN Hasanuddin LAMIT and Haidar HABIBIE -- K-12 design education, creativity, and the corporate world / Robin VANDE ZANDE -- Human-centered design in primary schools : a method to develop empathy with and knowledge of the needs of elderly / Fenne VAN DOORN and Remke KLAPWIJK -- A methodological approach to modelling design led innovation across secondary education : an Australian case study / Natalie WRIGHT, Cara WRIGLEY and Sam BUCOLO -- The creative citizen : understanding the value of design education programs in the knowledge economy / Natalie WRIGHT, Rebekah DAVIS and Sam BUCOLO. -- E-LEARNING : From long-distance to no distance : performance-based long-distance education in art and design / Bo GAO -- Supporting art and design student transition into higher education / Julie HASLAM and W. Rod CULLEN -- Feel the fear : learning graphic design in affective places and online spaces / Anitra NOTTINGHAM -- Developing interactive learning environments to promote scaffolding and reflection : a look at the digital process book for design studio education and comparisons to K12 science education applications / Lori BRUNNER STONE, Abigail LUNDQUIST and Stefan GANCHEV -- E-learning as a balanced way of teaching museums and exhibitions to provide both theoretical and practical education / Dina ZAKI -- Index of authors.

Language: English

Keywords: Conference papers and proceedings

URL: FULL

UID:

Format: XIX, 185 Seiten

ISBN: 9781138841161

Series Statement: Routledge new directions in public relations and communication research

Note: Includes bibliographical references and index , AcknowledgmentPreface ; Meet the digital naturals , New media & strategic communication ; The role of communication professionals in the digital age : old paradoxes, new distinctions? , Exploring the language of social media in the discourse of public relations , Rotation curation on instagram: how digital naturals participate in city imaging , Social intranets and internal communication : dreaming of democracy in organizations , Digital naturals and crisis communication: significant shifts of focus , Modern democracy ; The dream of enlightenment within digital reach? concepts of democracy , What do digital naturals demand from democracy? , Social media and parliamentary infighting : digital naturals in the swedish riksdag? , "Swarming" for democracy : karl-theodor guttenberg¿s plagiarism case, the court of public opinion and the parliament of things , Deliberation and adjudication as democratic practice in post-fact ; Society , The gamification of democracy: computer games as strategic communication tools and cultivating forces , Digital media and new terrorism , Conclusion ; Bibliography ; Index.

Additional Edition: ISBN 9781315732411

Language: English

Subjects: General works

Keywords: Kommunikation ; Social Media ; Demokratie ; Social Media ; Öffentlichkeitsarbeit ; Demokratie ; Aufsatzsammlung

UID:

Format: 1 online resource (xix, 185 pages)

ISBN: 9781315732411 , 9781317554899 , 9781317554905

Series Statement: Routledge new directions in public relations and communication research

Content: pt. 1. New media and strategic communication -- pt. 2. Modern democracy.

Additional Edition: ISBN 9781138841161

Additional Edition: ISBN 9781138497412

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781138841161

Language: English

DOI: 10.4324/9781315732411

URL: lizenzpflichtig

UID:

Format: 1 Online-Ressource (xxv, 406 Seiten)

Edition: Second edition

ISBN: 9781003043409 , 1003043402

Content: Section I. Overview of social media research in crisis communication : The status of social-mediated crisis communication (SMCC) research: an analysis of published articles in 2002-2014 / Yang Cheng and Glen Cameron -- Revising situational crisis communication theory: the influences of social media on crisis communication theory and practice / W. Timothy Coombs -- Section II. Current issues of social media and crisis communication : Communicating strategic change: the continuum of reputation, issues management, and crisis management is built on a positive corporate culture / Michael B. Goodman -- Handling crises in social media: from stakeholder crisis awareness and sense making to organizational crisis preparedness / Chiara Valentini, Stefania Romenti, and Dean Kruckeberg -- Ethical engagement at a time of crisis in the social era / Chun-Ju Flora Hung-Baesecke and Shannon A. Bowen -- Section III. Foundations and frameworks : Section IIIa. Organizational approaches and considerations : The role of public relations leadership in effective social media and crisis communication management / Juan Meng and Bruce K. Berger -- The corporate social media spokesperson: Who should speak on behalf of the organization in times of crises? / Ratna Damayanti, Stacey Rodrigues, Samuel Chua, and Augustine Pang -- Examining public responses to social media crisis communication strategies in the United States and China / Zifei Fay Chen and Bryan H. Reber -- Section III-B. Audience-oriented approaches and considerations : Toward more audience-oriented approaches to crisis communication and social media research / Julia Daisy Fraustino and Brooke Fisher Liu -- Social media, Hashtag hijacking, and the evolution of an activist group strategy / Nathan Gilkerson and Kati Tusinski Berg -- Section III-C. Characteristics and types of social media : Social media's value in a crisis: channel effect or stealing thunder? / W. Timothy Coombs, An-Sofie Claeys, and Sherry Holladay -- The world's all atwitter: image repair discourse on social media / Mark Glantz and William L. Benoit -- Augmented reality, wearable technology, and gamification: mobile media and crisis communication emerging specializations / Karen Freberg and Michael J. Palenchar -- Section IV. Areas of application : Section IV-A. Corporate : Using Twitter for crisis communication: a content analysis of Fortune 500 companies / Michael North, Cong Li, Jiangmeng Liu, and Yi Grace Ji -- A study of Malaysia Airlines' missing flight crisis: news frames, crisis emotions, negative behavioral intentions, corporate reputation, and country image / Jueman (Mandy) Zhang, Yi Wang, Yue Wu, Xiuli Wang, and Ross Buck -- Section IV-B. Nonprofit : Nonprofit organizations' use of social media in crisis communication / Melony Shemberger -- World Vision's lack of vision: a case study of the 2014 gay hiring crisis / Nance McCown -- Section IV-C. Health : When a pandemic strikes: toward the social media pandemic communication model / Rachael Song-Qi Lim, Elizabeth Yingzhi Tan, Eric Wei Lim, Norshima Bte Abdul Aziz and Augustine Pang -- Health misinformation via social media: the case of vaccine safety on Pinterest / Jeanine Guidry and Marcus Messner -- Section IV-D. Disaster : Social media use during disasters: a research synthesis and road map / Julia Daisy Fraustino, Brooke Fisher Liu, and Yan Jin -- Natural disasters, Twitter, and stakeholder communication: what we know and directions for future inquiry / Kenneth A. Lachlan, Patric Spence, and Xialing Lin -- Visualizing response and recovery: the impact of social media-based images in a crisis / Melissa Janoske -- Section IV-E. Political : Exploring crisis management via Twitter in the age of political transparency / Lisa Gandy and Elina Erzikova -- From Bashtags to Geobombing: modern-day digital guerrilla tactics / Patricia Swann -- Section IV-F Sports : Sports, culture, and financial crisis: a cross-cultural comparison of the social media responses of struggling sports associations in the United States and the United Kingdom / Audra Diers-Lawson and Stephen M. Croucher -- The role of influencers: an analysis of social media discussion across platforms through a sustained crisis / Tina McCorkindale and Marcia W. DiStaso -- Section V. Emerging frameworks and future directions : Digital dialogue: crisis communication in social media / Øyvind Ihlen and Abbey Levenshus -- Social media engagement for crisis communication: a preliminary measurement model / Hua Jiang and Yi Luo -- Crisis communication in a changing media environment: a review of the theoretical landscape in crisis communication and research gaps / Lucinda Austin, Julia Daisy Fraustino, Yan Jin, and Brooke Fisher Liu -- Conclusion / Yan Jin and Lucinda Austin.

Additional Edition: ISBN 9780367488994

Additional Edition: ISBN 9780367489007

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9780367488994

Language: English

Keywords: Aufsatzsammlung

DOI: 10.4324/9781003043409

URL: lizenzpflichtig

URL: lizenzpflichtig

UID:

Format: xv, 287 Seiten , Illustrationen , 24 cm

Edition: Sixth edition

ISBN: 9781071816646

Content: "Crises occur every day: a viral outbreak threatens public health, a corporation lays off thousands of workers, an oil spill threatens an ecosystem. Such crisis can be devastating, resulting in tragic and sometimes fatal outcomes for individuals, organizations, the organizations' stakeholders, and even entire industries. Author W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Sixth Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, author W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research"--

Note: Revised edition of the author's Ongoing crisis communication, [2019] , A need for more case management knowledge -- Risk as the foundation for crisis management and crisis communication -- The crisis mitigation process: building crisis-resistant and resilient organizations -- Crisis preparing: part I -- Crisis preparing: part II -- Recognizing crises -- Crisis responding -- Postcrisis concerns and epilogue

Additional Edition: Erscheint auch als Online-Ausgabe, Adobe PDF ISBN 9781071816615

Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 9781071816639

Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 9781071816622

Former: Vorangegangen ist

Language: English

Subjects: Economics

Keywords: Krisenmanagement ; Krise ; Kommunikation ; Unternehmen ; Krisenmanagement ; Kommunikation ; Krisenmanagement ; Öffentlichkeitsarbeit

UID:

ISBN: 9781440801235

Note: Includes index , Volume 1. The Good

Additional Edition: ISBN 9781440801242

Language: English

Keywords: Informationsgesellschaft ; Social Media ; Aufsatzsammlung