Format:
Online-Ressource
Edition:
1. Aufl.
ISBN:
3110215365
Series Statement:
Applications of cognitive linguistics 11
Content:
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized
Content:
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.
Additional Edition:
ISBN 3110205157
Additional Edition:
Druckausg. Multimodal metaphor Berlin [u.a.] : Mouton de Gruyter, 2009 ISBN 9783110205152
Language:
English
Subjects:
Comparative Studies. Non-European Languages/Literatures
Keywords:
Metapher
;
Aufsatzsammlung
DOI:
10.1515/9783110215366
URL:
Volltext
(lizenzpflichtig)
Author information:
Forceville, Charles 1959-
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