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  • 1
    Online Resource
    Online Resource
    Calgary : University of Calgary Press
    UID:
    b3kat_BV035413899
    Format: 1 Online-Ressource (1, 232 Seiten) , 23 cm
    Edition: Online_Ausgabe Boulder, Colo NetLibrary 2000 E-Books von NetLibrary Sonstige Standardnummer des Gesamttitels: 22382847
    ISBN: 058519999X
    Note: Includes some text in French. - Includes bibliographical references and index , From a poetics of the will to narratives of the self: Paul Ricoeur's Freud and philosophy /Jocelyn Dunphy Blomfield --Dietrich Bonhoeffer, Letters and papers from prison and Paul Ricoeur's "Hermeneutics of testimony" /Jamie S. Scott --Role of figure in metaphor, narrative and architecture /Graham Livesey --Writing as repossession: the narratives of incest victims /Morny Joy --Re-reading myth in philosophy: Hegel, Ricoeur and Irigaray reading Antigone /Pamela Anderson --Narration and life: on the possibilities of a narrative psychology /Henderikus J. Stam and Lori Egger --Women's memoirs and the embodied imagination: the gendering of genre that makes history and literature nervous /Helen M. Buss --Narrative songs and identity in late-medieval women's religious communities /Hermina Joldersma --On narrative and belonging /David D. Brown --Quebec narratives: the process of refiguration /Dominique Perron --Ricoeur and political identity /Bernard P. Dauenhauer --Essay/ing Ricouer: a chall
    Additional Edition: Reproduktion von Paul Ricoeur and narrative 1997
    Language: English
    Subjects: Philosophy
    RVK:
    Keywords: Ricœur, Paul 1913-2005 ; Erzähltheorie ; Aufsatzsammlung ; Electronic books. ; Electronic books. ; Electronic books. ; Electronic books ; Aufsatzsammlung
    URL: Full text  (Click to View (Currently Only Available on Campus))
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 2
    Online Resource
    Online Resource
    Cham : Springer International Publishing AG
    UID:
    b3kat_BV048224343
    Format: 1 Online-Ressource (113 Seiten)
    ISBN: 9783030590857
    Note: Description based on publisher supplied metadata and other sources , Intro -- Foreword -- Preface -- Acknowledgements -- Praise for Brand Storytelling in the Digital Age -- Contents -- List of Figures -- List of Tables -- 1 Introduction: The Ancient Art of Storytelling and the Language of Marketing -- Ancient Art in the Contemporary World -- Evolution of Branding -- Positivistic Brand Management Paradigm -- Constructivist Brand Management Paradigm -- A Significant Shift in the Definition of Brand -- Evolution of Brand Storytelling and the Post-advertising Era -- First Wave: Story-Addictive Interruption -- Second Wave: Deceptive-Story Manipulation -- Third Wave: Authentic Story-Driven Connection -- The Myths, Mystery, and Maxim of Brand Storytelling -- Storytelling Is for Entertainment, Not Branding -- Brand Storytelling Equals Adverts Plus Stories -- Brand Storytelling Is a Tactic, Not a Philosophy -- Brand Storytelling in the Digital Age -- Where Art Meets with Science and Technology -- The Roadmap -- References -- 2 Brand Storytelling: A Review of the Interdisciplinary Literature -- Chronology, Causality, Action, and Consciousness -- Emotion, Persuasion, and Narrative Transportation -- Experiential Outcome and Moral Sense Making -- Brain's Response to Storytelling -- Storytelling in Marketing and Consumer Psychology -- Argument-Based Versus Story-Based Adverting -- Bowling vs. Pinball Marketing -- Storytelling in Brand Communications -- Seeking Clarity, and Communicating Values -- Approaches to Branding and Associated Storytelling -- Economic Approach: Brand the Hero -- Identity Approach: Organisation the Hero -- Consumer-Based Approach: Customer the Hero -- Personality Approach: Customer the Hero -- Relational Approaches: Customer the Hero -- Community Approach: Brand Tribe the Hero -- Cultural Approach: Brand the Storyteller -- Scale of Measurement -- Storytelling in Tourism and Destination Marketing , References -- 3 Storytelling for Minds: Neuroscience's Approaches to Branding -- Storytelling: The Perspectives of Neuroscience -- Neuroscience's Approaches to Branding -- Law of Relevance -- Law of Coherence -- Law of Participation -- Battles in Consumers' Mind: Relevance Versus Preference -- The Relevance Battle -- The Preference Battle -- References -- 4 Storytelling for Hearts: Brand-Consumer Conversations in the Digital Age -- Brand Story: What Is It? -- Types of Brand Stories -- Strategic Brand-Story -- Tactical Brand-Story -- Company-Centric Tactical Stories -- Customer-Centric Tactical Stories -- Delivering Functional and Emotional Brand Values -- Intriguing -- Authentic -- Involving -- References -- 5 Character and Plot: Narrative Structure and the Art of Archetype Enactment -- Towards an Interdisciplinary Conceptual Model -- Character and Characterisation -- Character Type -- Hero -- Shadow -- Herald -- Mentor -- Threshold Guardian -- Shape-Shifters -- Trickster -- Allies -- Characterisation -- Dimensions of Characters -- Desire-Stake -- The Story Plot -- Levels/Sequences Within a Plot -- Types of Plots -- Rags to Riches -- Rebirth -- The Quest -- Overcoming the Monster -- Tragedy -- Comedy -- Voyage and Return -- The Hero's Journey -- Hero's Journey, Phase 1: Departure -- Hero's Journey, Phase 2: Initiation -- Hero's Journey, Phase 3: Return -- Heroic Transformation -- The Story Themes and Transfer of Meaning and Message -- References -- 6 Conclusion: The Future of Storytelling -- From Ancient Art to Contemporary Marketing Science -- Shift in Mindset -- Shift in Marketing and Brand Storytelling in the Digital Age -- The Mysterious Future of Brand Storytelling -- Creative Renaissance -- Ad to Art -- Information to Imagination -- References -- Index
    Additional Edition: Erscheint auch als Druck-Ausgabe Moin, S. M. A. Brand Storytelling in the Digital Age Cham : Springer International Publishing AG,c2020 ISBN 9783030590840
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Marke ; Erzählen ; Narrativität ; Markenpolitik
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 3
    UID:
    b3kat_BV007119593
    Format: X, 196 S. , Ill.
    Language: English
    Subjects: Theology , Ancient Studies
    RVK:
    RVK:
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    Keywords: Griechenland ; Mythologie
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  • 4
    Book
    Book
    Cambridge [u.a.] : Cambridge Univ. Press
    UID:
    b3kat_BV010280833
    Format: XII, 332 S.
    Edition: 1. publ.
    ISBN: 0521470196 , 0521478030
    Series Statement: Cambridge studies in American literature and culture 88
    Language: English
    Subjects: American Studies
    RVK:
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    Keywords: Chicanos ; Lyrik ; Englisch ; Chicanos ; Lyrik ; Spanisch ; Chicanos ; Lyrik ; Chicanos ; Lyrik ; Geschichte 1960-1994 ; USA ; Hispanos ; Lyrik
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  • 5
    UID:
    b3kat_BV043799988
    Format: 1 Online-Ressource (xxi, 283 Seiten)
    ISBN: 9789811016059
    Series Statement: Studies in economic history
    Note: Foreword; Preface; Warfare and State Formation; Total War and Conflicts; References; Contents; Contributors; Editors; Authors; Part I Wars and State Formation in the Short and Long Run; Paths to Inclusive Political Institutions; Introduction; The Basin of Attraction; The Emergence of the Athenian Polis; State and Society in Early Modern England; The Symbiotic Relationship between State and Society; Outside the Basin of Attraction; The Tiv; Leviathans; A Paper Leviathan: Colombia; A Despotic Leviathan: Rwanda; The Academic Literature; Conclusion; References , States and Development: Early Modern India, China, and the Great DivergenceProperty Rights: A Comparative History Perspective; Property Rights: Mughal and Post-Mughal India; Property Rights: China; State Capacity: The European and World History Perspective; State Capacity: The Indian Evidence; State Capacity: The Evidence on China; Warfare and State Capacity: An India-China Comparison; Conclusion; References; Part II Political Economy of Democracies and Dictatorships; Decentralization, Fiscal Structure, and Local State Capacity in Late-Imperial Russia , State Capacity in Imperial Russia: An OverviewInstitutions of Peasant Self-Government; The Zemstvo; Local Corporate and Municipal Governance; Central State Capacity at the Local Level; Further Perspectives on Local State Capacity in Tsarist Russia; Comparative and Conceptual Dimensions; Concluding Thoughts; Archival and Published Primary Sources; References; Historicizing Divergence: A Comparative Analysis of the Revolutionary Crises in Russia and Finland; Introduction; Working Class Revolutions?; What Was Different?; The Military-Civilian Alliance in Russia , The Military-Civilian Alliance in FinlandThe Urban-Rural Alliance in Russia; The Urban-Rural Alliance in Finland; Discussion and Conclusions; References; Repressions and Punishment Under Stalin: Evidence from the Soviet Archives; Introduction; Related Literature; Repressions at the Chief Administration of Metallurgy in 1937; Plan Fulfilment and Penalties in the Soviet Union After the Second World War; Conclusion; Archival and Published Primary Sources; References; Part III Economic History of the World Wars; Myths of the Great War; Introduction; Myth #1. How the War Began , Myth #2. Needless SlaughterMyth #3. The Food Weapon; Myth #4. Folly at Versailles; Concluding Remarks; References; War and Inflation in the United States from the Revolution to the Persian Gulf War; Money Creation as a Means of War Finance; From the Revolution to the Civil War; The Revolution; War of 1812; The Mexican War; The Civil War; The World Wars; World War I; World War II; The Postwar Era; Korean War; Vietnam War; Conclusions; Appendices; Appendix 1: The Means of Finance for America's Wars; Appendix 2: A Catalog of Some of the Currency That Helped Finance America's Wars; References
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-981-10-1604-2
    Language: English
    Subjects: History , Political Science
    RVK:
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    Keywords: Staat ; Entstehung ; Diktatur ; Ökonomische Theorie der Demokratie ; Kriegswirtschaft ; Wirtschaft ; Geschichte
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 6
    Online Resource
    Online Resource
    Cham : Springer International Publishing AG
    UID:
    b3kat_BV047693218
    Format: 1 online resource (201 pages)
    ISBN: 9783030388850
    Series Statement: Springer Studies in the History of Economic Thought Ser
    Note: Description based on publisher supplied metadata and other sources , Intro -- Preface -- Contents -- List of Figures -- 1 Introduction -- Neoliberalism -- Methodology -- The Mont Pelerin Society -- Reinventing Liberalism -- Social Liberalism Versus Laissez-Faire -- The Dual Argument -- Secondary Litterature -- I The Dual Argument (1920-1947) -- 2 The Socialist Calculation Debates -- Red Vienna -- Mises' Argument -- The Emergence of Hayek -- From Socialism to Business Cycles -- Collectivist Economic Planning -- The Challenge of Market Socialism -- The Knowledge Argument -- Differing Accounts -- A New Vision of Markets -- Primary Sources -- Secondary Literature -- 3 The Lippmann Colloquium -- The Rise of Fascism -- The Popularity of Economic Planning -- The Totalitarian Enemy -- The Good Society -- The Importance of Hayek -- The Colloquium -- The Price Mechanism -- Ordoliberalism -- The Myth of Laissez-Faire -- Primary Sources -- Secondary Literature -- 4 The Economic Consequences of the War -- Hayek in the Blitz -- The Road to Serfdom -- The Contested Definition of Economic Planning -- Other Versions of the Dual Argument -- Against "Scientism" -- War and Planning -- Neoliberals in Wartime -- Individualism True and False -- The Acton-Tocqueville Army -- Primary Sources -- Secondary Literature -- II The First Meeting (1947) -- 5 An Army of Fighters for Freedom -- Previous Scholarship -- Introducing Neoliberalism -- The Attendees -- List of Attendees -- Demographics -- Liberalism, Economics and Science -- Primary Sources -- Secondary Literature -- 6 Using the State -- Hayek's Welcome -- Hayek Peeling Oranges -- "Free" Enterprise or Competitive Order -- Support from Freiburg and Chicago -- Primary Sources -- Secondary Literature -- 7 A New Europe -- Post-war -- The Beginning of the Cold War -- The Post-war Right -- The Future of Germany -- Discussion -- The Problems and Chances of European Federation -- Discussion , Exploring Roots -- Primary Sources -- Secondary Literature -- 8 The Second Week -- Economic Policy -- Agricultural Policy -- Statement of Aims -- Summary -- Speaking Time -- A Neoliberal Cadre -- Primary Sources -- Secondary Literature -- 9 Conclusions: What Is Neoliberalism? -- The Importance of Context -- Think Tanks -- Conclusion -- Primary Sources -- Secondary Literature -- Index
    Additional Edition: Erscheint auch als Druck-Ausgabe Innset, Ola Reinventing Liberalism Cham : Springer International Publishing AG,c2020 ISBN 9783030388843
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Liberalismus ; Neoliberalismus ; Politik ; Philosophie ; Wirtschaft ; Geschichte 1920-1947 ; Hochschulschrift ; Hochschulschrift
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 7
    UID:
    b3kat_BV048222914
    Format: 1 Online-Ressource (207 pages)
    ISBN: 9783030485313
    Series Statement: Eurasian Studies in Business and Economics Ser. v.15/1
    Note: Description based on publisher supplied metadata and other sources , Intro -- Preface -- Eurasia Business and Economics Society (EBES) -- Contents -- List of Contributors -- Part I: Economics of Innovation -- The Importance of Emerging Industries: The Case of Biopharma -- 1 Introduction -- 2 About Emerging Industries -- 2.1 Characteristics of Emerging Industries -- 2.2 Challenges of Emerging Industries -- 3 Emergence of Biopharma Industry -- 4 Sources of Competitive Advantage of Biopharma Industry -- 5 Conclusion -- References -- The Hiramatsu Concept of ''One Village, One Product'' as an Element of Regional Industrial Specialization and a Cluster Policy... -- 1 Introduction -- 2 The Hiramatsu Concept: Theoretical Approach -- 3 OVOP in Japan and Other Imitating Countries -- 4 OVOP as an Element of Development of the Regional Specialization -- 5 OVOP and Clusters and Cluster Policy -- 6 Conclusion -- References -- Entrepreneurship, Innovation, and Economic Growth: Evidence from Saudi Arabia -- 1 Introduction -- 2 Literature Review and Hypotheses Development -- 3 Entrepreneurial Framework Conditions in Saudi Arabia -- 4 Data and Methodology -- 4.1 Data -- 4.2 Model -- 5 Analysis and Discussion of Results -- 6 Conclusions -- References -- Part II: Finance -- The Impact of Capital Structure on Firm Performance and Risk in Finland -- 1 Background -- 2 Literature Review and Theoretical Underpinnings -- 3 Research Methodology -- 4 Results -- 5 Conclusion -- References -- Financial Behavior of Investors: Long-Run Overreaction Phenomenon in Euronext Stock Exchange -- 1 Introduction -- 2 Research Data and Methods -- 3 Research Results -- 4 Conclusions -- References -- New Evidence of the Influence of Post-materialism Orientations on the Financial Markets Mechanisms -- 1 Introduction -- 2 Literature Review -- 2.1 Inglehart's Index and Its Criticism -- 2.2 Post-materialism and Cultural Determinants , 2.3 Post-material Societies and the Attitude Towards Risk -- 3 Research Method -- 3.1 Sample and Data Collection -- 3.2 SEM-Type Models -- 4 Results -- 5 Conclusion -- References -- An Analysis of Working Capital Management Strategy in Small Enterprises Operating Within Group Purchasing Organizations -- 1 Introduction -- 2 Literature Review -- 3 Data and Methodology -- 4 Results -- 5 Conclusion -- References -- Corporate Governance as a Corporate Social Responsibility Reporting Determinant -- 1 Introduction -- 2 Theoretical Background -- 3 Data and Methodology -- 3.1 Sample -- 3.2 Variables -- 3.3 Model Specification -- 4 Results and Discussion -- 4.1 Determinants of CSR Disclosure Decision -- 4.2 Robustness Tests -- 5 Conclusion -- References -- Part III: Macro Economy -- Evaluation of the State Strategy of Spatial Development Effectiveness of the Russian Federation: A Cluster Approach -- 1 Introduction -- 2 Data and Methodology -- 3 Results and Discussion -- 4 Conclusion -- References -- Protection Standards in Bilateral Investment Treaties and Their Contribution in Attracting Foreign Direct Investment -- 1 Introduction -- 2 Standards of Protection -- 2.1 Fair and Equitable Treatment (FET) -- 2.2 National Treatment -- 2.3 Most Favored Nation (MFN) -- 2.4 Arbitrary or Discriminatory Measures -- 2.5 Investment Dispute Settlement and State Responsibility -- 2.5.1 State Responsibility and Performance -- 2.5.2 Settlement of Investment Disputes -- 3 BITs' Contribution to the Attraction of FDI -- 3.1 Theoretical Approach -- 3.2 Studies -- 4 Conclusion -- References -- Part IV: Regional Studies -- The European Union as a Platform for the European NGOs' Operations: Market Versus Democracy -- 1 Introduction -- 2 A Dichotomy Between the Market and Democracy: A Myth or Reality -- 3 NGOs: Market Institutions or Democracy Institutions , 4 NGOs in the European Union -- 5 Conclusion -- References -- The Demand and Supply Analysis and Comparison of Dwellings in Szczecin -- 1 Introduction -- 2 Literature Review -- 3 Research Methodology -- 4 The Analysis of the Structure of Selected Variables -- 5 Similarity of the Structures of Offered and Sold Apartments -- 6 Conclusion -- References -- Artificial Intelligence and State Economic Security -- 1 Introduction -- 2 AI: A Great Game Changer -- 3 AI as Cyber-Economic Warfare Tool -- 4 Conclusion -- References -- Assessment of the Features of the Spatial Organization of the Russian Economy Based on the Global and Local Moran Indices -- 1 Introduction -- 2 Data and Methodology -- 3 Results and Discussion -- 4 Conclusion -- References
    Additional Edition: Erscheint auch als Druck-Ausgabe Bilgin, Mehmet Huseyin Eurasian Economic Perspectives Cham : Springer International Publishing AG,c2020 ISBN 9783030485306
    Language: English
    Subjects: Economics
    RVK:
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    Keywords: Konferenzschrift ; Aufsatzsammlung
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 8
    UID:
    gbv_1615391843
    Format: 266 S., [8] Bl. , Ill.
    ISBN: 9783515092234
    Series Statement: HABES, Heidelberger althistorische Beiträge und epigraphische Studien 45
    Note: Bibliography S. 237-250
    Language: English
    Subjects: History , General works
    RVK:
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    Keywords: Griechenland ; Film ; Antike ; Film ; Griechisch ; Literatur ; Rezeption ; Film ; Griechenland ; Mythos ; Film ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung
    Author information: Berti, Irene 1971-
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  • 9
    UID:
    b3kat_BV047447109
    Format: ix, 213 Seiten , Illustrationen
    ISBN: 9781625346049 , 1625346042 , 9781625346056 , 1625346050
    Content: "During the era of the Weimar Republic, Germany was characterized by deep contradictions and polarizations. New, progressive social mores and artistic developments mixed uneasily with growing reactionary politics. When the 1929 stock market crash produced a severe economic shock, voters began to shift their allegiances from the parties of the center to radicals on both the left and the right. By 1933, amidst crisis and chaos, the Nazis had taken over. In The Honor Dress of the Movement, Torsten Homberger contends that the brown-shirted Stormtrooper uniform was central to Hitler's rise to power. By analyzing its design and marketing, he investigates how Nazi leaders used it to project a distinct political and military persona that was simultaneously violent and orderly, retrograde and modern-a dual image that proved popular with the German people and was key to the Nazis' political success. Based on a wealth of sources that includes literature, films, and newspapers of the era, Homberger exhibits how the Nazis shaped and used material culture to destroy democracy"--
    Note: Hitler and His Stormtroopers -- The Militarization of Political Culture in Weimar Germany, 1918-1933 -- From A Tropical Tunic to the Brown Shirt -- The Brown Garment of Honor, Material Culture, and Social Control -- Assembling the Troopers, the Logistics of Militarization -- The Professionalization of a Civil War Army -- Classless Heroes, the Centrality of the Brown Shirt in Mythic Nazi Film and Literature -- Hamburg 1921-1933, A Case Study -- Weimar Culture and the End of Weimar Democracy
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-61376-880-8
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-61376-881-5
    Language: English
    Subjects: History
    RVK:
    Keywords: Deutschland ; Nationalsozialistische Deutsche Arbeiterpartei Sturmabteilung ; Uniform ; Geschichte 1920-1933
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  • 10
    Online Resource
    Online Resource
    Oxford : Oxford University Press
    UID:
    gbv_086538616
    Format: x, 294 pages , 24 cm
    Edition: Boulder, Colo NetLibrary 2001 Online-Ressource E-Books von NetLibrary
    ISBN: 0585366039 , 9780585366036 , 9780191660085 , 0191660086
    Series Statement: EBSCOhost eBook Collection
    Content: Team-working, partnership, quality circles, works councils, industrial democracy, empowerment - are they distinct and innovative arrangements or is it a case of new wine in old bottles? In the post war period we have seen numerous forms of organizational participation sometimes as experiments, sometimes as negotiated expediency, and sometimes as hype. Different ideas have emerged from different parts of the world, in different industries, at different times with different objectives. In this book four experienced international analysts take the longer view and look at the changing forms of - and changing debates around - orgnaizational participation. The review an extensive literature of experiments and practical experiences through a critical evaluation of the available data to reach balanced conclusions about the importance and utility of this concept for organizations now and in the future
    Note: Includes bibliographical references (p. [250]-283) and index , Electronic reproduction, Boulder, Colo : NetLibrary, 2001
    Language: English
    Keywords: Organisation ; Mitbestimmung ; Arbeitsbeziehungen ; Mitarbeiter ; Partizipation ; Organisation ; Mitbestimmung ; Arbeitsbeziehungen ; Mitarbeiter ; Partizipation ; Electronic books. ; Electronic books. ; Electronic books ; Electronic books.
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Full text  (Click to View (Currently Only Available on Campus))
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