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  • Berlin International  (3)
  • SLB Potsdam
  • SB Neuruppin
  • HFS Ernst Busch
  • Stiftung Fürst-Pückler-Museum
  • SB Lebus
  • GB Großbeeren
  • Geography  (3)
  • Europa  (3)
  • Licensed  (3)
Type of Medium
Language
Region
Library
Years
Person/Organisation
Subjects(RVK)
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  • 1
    Online Resource
    Online Resource
    Corporate social responsibility in Europe : rhetoric and realities (2009)
    Cheltenham, UK : Edward Elgar
    Details
    UID:
    b3kat_BV043392274
    Format: 1 Online-Ressource (xvi, 358 Seiten) , 24 cm
    Edition: Online-Ausgabe Mode of access: World Wide Web
    ISBN: 9781444328585 , 1444328581 , 9781848447233 , 184844723X , 9781847207647 , 1847207642
    Note: Includes bibliographical references (p. 312-333) and index
    Additional Edition: Reproduktion von Corporate social responsibility in Europe c2009
    Language: English
    Subjects: Economics , Geography
    RVK:
    QP 828
    RVK:
    RC 10651
    RVK:
    QP 150
    Keywords: Europa ; Unternehmen ; Soziale Verantwortung ; Nachhaltigkeit ; Aufsatzsammlung ; Aufsatzsammlung
    DOI: 10.1002/9781444328585
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext
    URL: Deutschlandweit zugänglich
    URL: Deutschlandweit zugänglich
    URL: Volltext
    URL: FULL  ((Currently Only Available on Campus))
    Author information: Wolff, Franziska 1973-
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Online Access
    Open Access Request
    Stabi Berlin
    Berlin International
    UB Potsdam
    BTU Cottbus
  • 2
    Online Resource
    Online Resource
    Local enterprises in the global economy : issues of governance and upgrading (2004)
    Cheltenham, U.K : Edward Elgar
    Details
    UID:
    gbv_1023440202
    Format: 1 Online-Ressource (xii, 392 p) , ill
    ISBN: 9781843769743
    Series Statement: Edward Elgar E-Book Archive
    Content: This book opens a fresh chapter in the debate on local enterprise clusters and their strategies for upgrading in the global economy. The authors employ a novel conceptual framework in their research on industrial clusters in Europe, Latin America and Asia and provide new perspectives and insights for researchers and policymakers alike
    Content: 1. Globalized localities : introduction -- 2. Regions in the "world economic triangle" -- 3. Making sense of global standards -- 4. Governance in global value chains -- 5. The underground revolution in the Sinos Valley : a comparison of upgrading in global and national value chains -- 6. How globalization affects Italian industrial districts : the case of Brenta -- 7. Upgrading in the tile industry of Italy, Spain and brazil : insights from cluster and value chain analysis -- 8. Local upgrading strategies in response to global challenges : the surgical instrument cluster of Tuttlingen, Germany -- 9. Clustering and upgrading in global value chains : the Taiwanese personal computer industry -- 10. Global quality standards and technological upgrading in the Brazilian auto-components industry -- 11. The effect of global standards on local producers : a Pakistani case study -- 12. Paradoxes and ironies of locational policy in the new global economy -- 13. Chain governance and upgrading : taking stock
    Note: Includes bibliographical references and index
    Additional Edition: ISBN 9781845421922 (pbk.)
    Additional Edition: ISBN 1843760991
    Additional Edition: ISBN 9781843760993 (hardback)
    Additional Edition: Available in another form ISBN 9781843760993 (hardback)
    Additional Edition: Elektronische Reproduktion von Local enterprises in the global economy Cheltenham [u.a.] : Elgar, 2004 ISBN 1843760991
    Language: English
    Subjects: Economics , Geography
    RVK:
    QM 000
    RVK:
    QP 310
    RVK:
    RB 10660
    Keywords: Europa ; Regionalwirtschaft ; Industrie ; Globalisierung ; Lateinamerika ; Asien ; Globalisierung ; Klein- und Mittelbetrieb ; Corporate Governance ; Aufsatzsammlung
    DOI: 10.4337/9781843769743
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Deutschlandweit zugänglich
    URL: FULL  ((Currently Only Available on Campus))
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Online Access
    Open Access Request
    Stabi Berlin
    Berlin International
    UB Potsdam
  • 3
    Online Resource
    Online Resource
    Towards effective place brand management : branding European cities and regions (2010)
    Cheltenham, U.K : Edward Elgar
    Details
    UID:
    b3kat_BV048635231
    Format: 1 Online-Ressource (xiv, 279 Seiten)
    ISBN: 9781849806398
    Series Statement: Edward Elgar E-Book Archive
    Content: 1. Place branding : where do we stand? / Mihalis Kavaratzis and Gregory Ashworth -- 2. Place branding theory : a cross-domain literature review from a marketing perspective / Graham Hankinson -- 3. Is corporate branding relevant to places? / Mihalis Kavaratzis -- 4. Place marketing, local identity and branding cultural images in Southern Europe : Nea Ionia, Greece and Pafos, Cyprus / Alex Deffner and Theodore Metaxas -- 5. Branding Madrid : from "Madrid global" to "global Madrid" / María Cristina Mateo and Gildo Seisdedos -- 6. Managing otherness : the political economy of place images in the case of Tuscany / Nicola Bellini, Anna Loffredo and Cecilia Pasquinelli -- 7. Place-making or place branding? : case studies of Catalonia and Wales / Assumpció Huertas Roig, Annette Pritchard and Nigel Morgan -- 8. Branding Aalborg : building community or selling place? / Anette Therkelsen, Henrik Halkier and Ole B. Jensen -- 9. Mind the gap : reputation, identity and regeneration in post-industrial cities / Myfanwy Trueman ... [et al.] -- 10. The "be Berlin" campaign : old wine in new bottles or innovative form of participatory place branding? / Claire Colomb and Ares Kalandides -- 11. Place satisfaction of city residents : findings and implications for city branding / Andrea Insch and Magdalena Florek -- 12. Semiotics and place branding : the influence of the built and natural environment in city logos / Gary Warnaby and Dominic Medway -- 13. Personality association as an instrument of place branding : possibilities and pitfalls / Gregory Ashworth -- 14. Conclusion : in search of effective place brand management / Gregory Ashworth and Mihalis Kavaratzis
    Content: Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in their agenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field
    Note: Includes bibliographical references and index
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781848442429
    Language: English
    Subjects: Economics , Geography
    RVK:
    QQ 960
    RVK:
    QY 000
    RVK:
    RB 10609
    RVK:
    RC 10627
    RVK:
    RC 10783
    Keywords: Geografischer Raum ; Image ; Identität ; Marketing ; Europa
    DOI: 10.4337/9781849806398
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: FULL  ((Currently Only Available on Campus))
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Online Access
    Open Access Request
    Berlin International
    BTU Cottbus
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