Umfang:
92 pages :
,
illustrations ;
,
30 x 21 cm.
Inhalt:
Undoubtedly, museums play a crucial role in the tourism and cultural industry. With today's world, facing ever more grow- ing rival competition between museums, the leisure industry and due to fund cutbacks museums started to adopt marketing princi- ples for-profit strategies. Most of the museums today to increase the number of visitors started to redefine their role, conduct more engaging activities and have a more consistent marketing cam- paign. This thesis examines the fundamental elements of Branding and Visual Identity within the museum industry. Components like logo, typography, colors, imagery style. With case studies that ex- amine performances of museums with no visual identity and ones with very powerful identities. This study also gives a better under- standing on a specific silver craftsmanship filigree and its develop- ment in Prizren. Furthermore this study sets to find a branding that is suited to bring out key elements of Filigree.
Anmerkung:
DISSERTATION NOTE: submitted as bachelor thesis in Graphic Design and Visual Communication, Berlin International University of Applied Sciences, 2021
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01 Introduction .................................................. 9 1.2 Methodology ................................................ 11 1.3 The Relevance of the Study ................................ 12 1.4 Scope of the Study .............................................. 13 1.5 The solution of the problem ............................... 14 02 Branding ........................................................ 17 2.2 Visual Identity ...................................................... 19 2.2.2 Logo ................................................... 20 2.2.3 Color palette ................................................... 21 2.2.4 Typography (Fonts) ................................................... 21 2.2.5 Imagery ................................................... 22 2.3 The Importance Of Branding For Museums ........ 23 03 CaseStudies ................................................27 3.2 Case Study One: National Museum of Kosovo .... 28 3.3 Case Study Two: Rijksmuseum ............................ 30 3.4 Case Study Three: The Natural History Museum in London .............................................. 32 04 The Filigree .................................................. 35 4.2 Filigree of Prizren ............................................... 37 4.3 Filigree of Prizren During Ottoman Empire 18th-19th Century ................... 41 44 Elements of Filigree ........................................... 44 Design Project ........................................... 46 5.1 Brand Vision ....................................................... 47 5.2 Brand Identity .................................................... 48 5.2.2Logo ...................................................48 5.2.3 The Color ................................................... 55 5.2.4 Imagery Style ................................................... 63 06 Conclusion ................................................... 69 07 Final Outcome ........................................... 70 Bibliography ................................................ 84 Images ............................................................ 87
Sprache:
Englisch
Schlagwort(e):
Academic theses
;
Academic theses
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