Kooperativer Bibliotheksverbund

UID:

Format: 1 online resource (350 pages)

Edition: 2nd ed.

ISBN: 9783030168773

Series Statement: Texts in Computational Science and Engineering Ser. ; v.15

Note: Intro -- Preface -- Abstract -- Contents -- List of Exercises -- 1 The First Few Steps -- 1.1 What Is a Program? And What Is Programming? -- 1.1.1 Installing Python -- 1.2 A Python Program with Variables -- 1.2.1 The Program -- 1.2.2 Dissecting the Program -- 1.2.3 Why Use Variables? -- 1.2.4 Mathematical Notation Versus Coding -- 1.2.5 Write and Run Your First Program -- 1.3 A Python Program with a Library Function -- 1.4 Importing from Modules and Packages -- 1.4.1 Importing for Use Without Prefix -- 1.4.2 Importing for Use with Prefix -- 1.4.3 Imports with Name Change -- 1.4.4 Importing from Packages -- 1.4.5 The Modules/Packages Used in This Book -- 1.5 A Python Program with Vectorization and Plotting -- 1.6 Plotting, Printing and Input Data -- 1.6.1 Plotting with Matplotlib -- 1.6.2 Printing: The String Format Method -- 1.6.3 Printing: The f-String -- 1.6.4 User Input -- 1.7 Error Messages and Warnings -- 1.8 Concluding Remarks -- 1.8.1 Programming Demands You to Be Accurate! -- 1.8.2 Write Readable Code -- 1.8.3 Fast Code or Slower and Readable Code? -- 1.8.4 Deleting Data No Longer in Use -- 1.8.5 Code Lines That Are Too Long -- 1.8.6 Where to Find More Information? -- 1.9 Exercises -- Exercise 1.1: Error Messages -- Exercise 1.2: Volume of a Cube -- Exercise 1.3: Area and Circumference of a Circle -- Exercise 1.4: Volumes of Three Cubes -- Exercise 1.5: Average of Integers -- Exercise 1.6: Formatted Print to Screen -- 2 A Few More Steps -- 2.1 Using Python Interactively -- 2.1.1 The IPython Shell -- 2.1.2 Command History -- 2.1.3 TAB Completion -- 2.2 Variables, Objects and Expressions -- 2.2.1 Choose Descriptive Variable Names -- 2.2.2 Reserved Words -- 2.2.3 Assignment -- 2.2.4 Object Type and Type Conversion -- 2.2.5 Automatic Type Conversion -- 2.2.6 Operator Precedence -- 2.2.7 Division-Quotient and Remainder. , 2.2.8 Using Parentheses -- 2.2.9 Round-Off Errors -- 2.2.10 Boolean Expressions -- 2.3 Numerical Python Arrays -- 2.3.1 Array Creation and Array Elements -- 2.3.2 Indexing an Array from the End -- 2.3.3 Index Out of Bounds -- 2.3.4 Copying an Array -- 2.3.5 Slicing an Array -- 2.3.6 Two-Dimensional Arrays and Matrix Computations -- 2.4 Random Numbers -- 2.5 Exercises -- Exercise 2.1: Interactive Computing of Volume -- Exercise 2.2: Interactive Computing of Circumference and Area -- Exercise 2.3: Update Variable at Command Prompt -- Exercise 2.4: Multiple Statements on One Line -- Exercise 2.5: Boolean Expression-Even or Odd Number? -- Exercise 2.6: Plotting Array Data -- Exercise 2.7: Switching Values -- Exercise 2.8: Drawing Random Numbers -- 3 Loops and Branching -- 3.1 The for Loop -- 3.1.1 Example: Printing the 5 Times Table -- 3.1.2 Characteristics of a Typical for Loop -- 3.1.3 Combining for Loop and Array -- 3.1.4 Using the range Function -- 3.1.5 Using break and continue -- 3.2 The while Loop -- 3.2.1 Example: Finding the Time of Flight -- 3.2.2 Characteristics of a Typical while Loop -- 3.3 Branching (if, elif and else) -- 3.3.1 Example: Judging the Water Temperature -- 3.3.2 The Characteristics of Branching -- 3.3.3 Example: Finding the Maximum Height -- 3.3.4 Example: Random Walk in Two Dimensions -- 3.4 Exercises -- Exercise 3.1: A for Loop with Errors -- Exercise 3.2: The range Function -- Exercise 3.3: A while Loop with Errors -- Exercise 3.4: while Loop Instead of for Loop -- Exercise 3.5: Compare Integers a and b -- Exercise 3.6: Area of Rectangle Versus Circle -- Exercise 3.7: Frequency of Random Numbers -- Exercise 3.8: Game 21 -- Exercise 3.9: Simple Search: Verification -- Exercise 3.10: Sort Array with Numbers -- Exercise 3.11: Compute -- 4 Functions and the Writing of Code -- 4.1 Functions: How to Write Them?. , 4.1.1 Example: Writing Our First Function -- 4.1.2 Characteristics of a Function Definition -- 4.1.3 Functions and the Main Program -- 4.1.4 Local Versus Global Variables -- 4.1.5 Calling a Function Defined with Positional Parameters -- 4.1.6 A Function with Two Return Values -- 4.1.7 Calling a Function Defined with Keyword Parameters -- 4.1.8 A Function with Another Function as Input Argument -- 4.1.9 Lambda Functions -- 4.1.10 A Function with Several Return Statements -- 4.2 Programming as a Step-Wise Strategy -- 4.2.1 Making a Times Tables Test -- 4.2.2 The 1st Version of Our Code -- 4.2.3 The 2nd Version of Our Code -- 4.2.4 The 3rd Version of Our Code -- 4.3 Exercises -- Exercise 4.1: Errors with Colon, Indent, etc. -- Exercise 4.2: Reading Code 1 -- Exercise 4.3: Reading Code 2 -- Exercise 4.4: Functions for Circumference and Area of a Circle -- Exercise 4.5: Function for Adding Vectors -- Exercise 4.6: Function for Area of a Rectangle -- Exercise 4.7: Average of Integers -- Exercise 4.8: When Does Python Check Function Syntax? -- Exercise 4.9: Find Crossing Points of Two Graphs -- Exercise 4.10: Linear Interpolation -- Exercise 4.11: Test Straight Line Requirement -- Exercise 4.12: Fit Straight Line to Data -- Exercise 4.13: Fit Sines to Straight Line -- 5 Some More Python Essentials -- 5.1 Lists and Tuples: Alternatives to Arrays -- 5.2 Exception Handling -- 5.2.1 The Fourth Version of Our Times Tables Program -- 5.3 Symbolic Computations -- 5.3.1 Numerical Versus Symbolic Computations -- 5.3.2 SymPy: Some Basic Functionality -- 5.3.3 Symbolic Calculations with Some Other Tools -- 5.4 Making Our Own Module -- 5.4.1 A Naive Import -- 5.4.2 A Module for Vertical Motion -- 5.4.3 Module or Program? -- 5.5 Files: Read and Write -- 5.6 Measuring Execution Time -- 5.6.1 The timeit Module -- 5.7 Exercises -- Exercise 5.1: Nested for Loops and Lists. , Exercise 5.2: Exception Handling: Divisions in a Loop -- Exercise 5.3: Taylor Series, sympy and Documentation -- Exercise 5.4: Fibonacci Numbers -- Exercise 5.5: Read File: Total Volume of Boxes -- Exercise 5.6: Area of a Polygon -- Exercise 5.7: Count Occurrences of a String in a String -- Exercise 5.8: Compute Combinations of Sets -- 6 Computing Integrals and Testing Code -- 6.1 Basic Ideas of Numerical Integration -- 6.2 The Composite Trapezoidal Rule -- 6.2.1 The General Formula -- 6.2.2 A General Implementation -- 6.2.3 A Specific Implementation: What's the Problem? -- 6.3 The Composite Midpoint Method -- 6.3.1 The General Formula -- 6.3.2 A General Implementation -- 6.3.3 Comparing the Trapezoidal and the Midpoint Methods -- 6.4 Vectorizing the Functions -- 6.4.1 Vectorizing the Midpoint Rule -- 6.4.2 Vectorizing the Trapezoidal Rule -- 6.4.3 Speed up Gained with Vectorization -- 6.5 Rate of Convergence -- 6.6 Testing Code -- 6.6.1 Problems with Brief Testing Procedures -- 6.6.2 Proper Test Procedures -- 6.6.3 Finite Precision of Floating-Point Numbers -- 6.6.4 Constructing Unit Tests and Writing Test Functions -- 6.7 Double and Triple Integrals -- 6.7.1 The Midpoint Rule for a Double Integral -- 6.7.2 The Midpoint Rule for a Triple Integral -- 6.7.3 Monte Carlo Integration for Complex-Shaped Domains -- 6.8 Exercises -- Exercise 6.1: Hand Calculations for the Trapezoidal Method -- Exercise 6.2: Hand Calculations for the Midpoint Method -- Exercise 6.3: Compute a Simple Integral -- Exercise 6.4: Hand-Calculations with Sine Integrals -- Exercise 6.5: Make Test Functions for the Midpoint Method -- Exercise 6.6: Explore Rounding Errors with Large Numbers -- Exercise 6.7: Write Test Functions for 04xdx -- Exercise 6.8: Rectangle Methods -- Exercise 6.9: Adaptive Integration -- Exercise 6.10: Integrating x Raised to x. , Exercise 6.11: Integrate Products of Sine Functions -- Exercise 6.12: Revisit Fit of Sines to a Function -- Exercise 6.13: Derive the Trapezoidal Rule for a Double Integral -- Exercise 6.14: Compute the Area of a Triangle by Monte Carlo Integration -- 7 Solving Nonlinear Algebraic Equations -- 7.1 Brute Force Methods -- 7.1.1 Brute Force Root Finding -- 7.1.2 Brute Force Optimization -- 7.1.3 Model Problem for Algebraic Equations -- 7.2 Newton's Method -- 7.2.1 Deriving and Implementing Newton's Method -- 7.2.2 Making a More Efficient and Robust Implementation -- 7.3 The Secant Method -- 7.4 The Bisection Method -- 7.5 Rate of Convergence -- 7.6 Solving Multiple Nonlinear Algebraic Equations -- 7.6.1 Abstract Notation -- 7.6.2 Taylor Expansions for Multi-Variable Functions -- 7.6.3 Newton's Method -- 7.6.4 Implementation -- 7.7 Exercises -- Exercise 7.1: Understand Why Newton's Method Can Fail -- Exercise 7.2: See If the Secant Method Fails -- Exercise 7.3: Understand Why the Bisection Method Cannot Fail -- Exercise 7.4: Combine the Bisection Method with Newton's Method -- Exercise 7.5: Write a Test Function for Newton's Method -- Exercise 7.6: Halley's Method and the Decimal Module -- Exercise 7.7: Fixed Point Iteration -- Exercise 7.8: Solve Nonlinear Equation for a Vibrating Beam -- 8 Solving Ordinary Differential Equations -- 8.1 Filling a Water Tank: Two Cases -- 8.1.1 Case 1: Piecewise Constant Rate -- 8.1.2 Case 2: Continuously Increasing Rate -- 8.1.3 Reformulating the Problems as ODEs -- 8.2 Population Growth: A First Order ODE -- 8.2.1 Derivation of the Model -- 8.2.2 Numerical Solution: The Forward Euler (FE) Method -- 8.2.3 Programming the FE Scheme -- the Special Case -- 8.2.4 Understanding the Forward Euler Method -- 8.2.5 Programming the FE Scheme -- the General Case -- 8.2.6 A More Realistic Population Growth Model. , 8.2.7 Verification: Exact Linear Solution of the Discrete Equations.

Additional Edition: Print version: Linge, Svein Programming for Computations - Python Cham : Springer International Publishing AG,c2019 ISBN 9783030168766

Language: English

Keywords: Electronic books. ; Electronic books ; Textbooks

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UID:

Format: XVIII, 253 S.

Edition: [2nd ed.].

ISBN: 1843769638

Series Statement: Elgar European law

Content: In many respects the consumer is supposed to be the ultimate beneficiary of the process of market integration in Europe, but the EC Treaty has never included an elaborate recognition of how the EU serves the consumer interest. This highly esteemed book, now in its second edition, provides a comprehensive and up-to-date introduction to the subject, explaining the evolution of consumer law and policy in the EC in terms of both legislative and judicial activity. The book also situates EC consumer law and policy within its broader social, political and economic context, providing a window to a range of wider issues (and tensions) relating to Community regulatory strategies and their effect on the member states. This readable yet critically sound textbook will be gratefully received by readers familiar with the first edition and will be indispensable for both postgraduate and undergraduate students of EC law. It will appeal to all academics, regulators and practising lawyers with an interest in EU trade law or indeed European law more generally.

Note: Früher u.d.T.: Weatherill, Stephen: EC consumer law and policy , Includes bibliographical references and index

Former: Früher u.d.T. Weatherill, Stephen EC consumer law and policy

Language: English

Subjects: Law

Keywords: Europäische Union ; Verbraucherschutz ; Europäische Union ; Verbraucherpolitik ; Textbooks ; Bibliografie ; Lehrbuch

URL: Inhaltsverzeichnis

URL: Inhaltsverzeichnis

UID:

Format: xviii, 302 pages , illustrations , 24.5 x 19 cm

Edition: 2nd edition

ISBN: 9781138783898 , 9781138783904 , 9781315768434 , 1138783897 , 1138783900 , 1315768437

Content: "Academic Writing for International Students of Business is a unique and practical book specially designed to assist overseas students studying Business or Economics courses in English. Most courses expect students to complete a variety of writing tasks as part of their assessment, including essays, reports and course projects' all of which can become daunting. In an attempt to guide international students through such tasks, this clear and accessible book explains the writing process from start to finish and also encourages users to practise key writing skills. This new edition has been thoroughly revised and updated to reflect the interests and issues of contemporary Business studies and there is also now a strong emphasis on how international students can broaden their vocabulary and use it more effectively in their work."

Content: "International students of Business or Economics often need to write essays and reports for exams and coursework, and this new, second edition of Academic Writing for International Students of Business has been completely revised and updated to help them succeed with these tasks. This book explains the academic writing process from start to finish, and practises all the key writing skills in the context of Business Studies. The book can be used either with a teacher or for self-study, and is clearly organised into four parts, with each divided into short units that contain examples, explanations and exercises for use in the classroom or for self-study: * The Writing Process, from assessing sources to proofreading * Elements of Writing, practising skills such as making comparisons * Vocabulary for Writing, dealing with areas such as nouns and adjectives, adverbs and verbs, synonyms, prefixes and prepositions, in an academic context * Writing Models, illustrating case studies, reports, longer essays and other key genres This is an up-to-date book that reflects the interests and issues of contemporary Business Studies, with revised exercises, updated reading texts and a new glossary to ensure accessibility and maximise usability. Students wanting to expand their academic potential will find this practical and easy-to-use book an invaluable guide to writing in English for their degree courses, and it will also help students planning a career with international companies or organisations, where proficiency in written English is a key skill. * All aspects of writing clearly explained, with full glossary for reference * Full range of practice exercises, with answer key included * Use of authentic academic texts * Fully updated, with sections on finding electronic sources and evaluating internet material."

Note: EDITORIAL NOTE: 1st edition published 2011 , Teachers' introduction -- Students' introduction -- Academic writing quiz -- Acknowledgements -- THE WRITING PROCESS : Background to writing ; Critical reading ; Avoiding plagiarism ; From understanding titles to planning ; Finding key points and note-making ; Summarising and paraphrasing ; References and quotations ; Combining sources ; Organising paragraphs ; Introductions and conclusions ; Re-writing and proof-reading ; Working in groups -- ELEMENTS OF WRITING : Argument and discussion ; Cause and effect ; Cohesion ; Comparisons ; Definite articles ; Definitions ; Examples ; Generalisations ; Passives ; Problems and solutions ; Punctuation ; Singular or plural? ; Style ; Visual information -- VOCABULARY FOR WRITING : Approaches to vocabulary ; Abbreviations ; Academic vocabulary- nouns and adjectives ; Academic vocabulary - verbs and adverbs ; Conjunctions ; Numbers ; Prefixes and suffixes ; Prepositions ; Synonyms ; Time markers -- WRITING MODELS : Case studies ; Formal letters ; Literature reviews ; Longer essays ; Reports ; Surveys ; Taking ideas from sources -- Answers -- Glossary -- Index

Language: English

Keywords: Textbooks

UID:

Format: xxv, 521 pages , 25 cm

Edition: 4th edition

ISBN: 9781137275349 , 1137275340

Content: "John Hayes's bestselling textbook equips students with all the skills they will need as future managers to successfully diagnose the need for and implement change. It offers unrivalled breadth, covering all of the key theories, tools and techniques on organisational change. The book is underpinned by a theoretical framework based on a process model of change, which views change as a flexible, yet controlled sequence of events. Offering a strong practical orientation, the book is supported by a comprehensive selection of real-world examples and case studies, as well as 'Change Tools' that invite students to apply theories to real change scenarios. The book is ideal for final-year business undergraduates as well as MBA and postgraduate students who are taking modules in change management or organisational change. It is also well used by change practitioners and consultants."

Note: Process models of change -- Leading change : a process perspective -- Patterns of change -- Recognising the need or opportunity for change -- Starting the change -- Building change relationships -- Diagnosis -- Gathering and interpreting information -- The role of leadership in change management -- Power, politics and stakeholder management -- Communicating change -- Motivating others to change -- Supporting others through change -- Shaping implementation strategies -- Developing a change plan -- Types of intervention -- Action research -- Appreciative inquiry -- Training and development -- High performance development -- Business process reengineering -- Lean -- Culture profiling -- Selecting interventions -- Implementing change -- Reviewing and keeping the change on track -- Making change stick -- Spreading change -- Individual and collective learning -- Pulling it all together : a case study

Language: English

Keywords: Textbooks

UID:

Format: xxxii, 529 pages , illustrations (black and white, and colour) , 26 x 19.5 cm

Edition: 5th edition

ISBN: 9781352001235 , 1352001233

Content: "John Hayes' bestselling textbook combines a scholarly discussion of change management with a host of practical tools and techniques. It provides future managers with all the skills they need to diagnose the need for change and to ensure its successful implementation. The book's unique underpinning framework views change as a purposeful and constructed sequence of events, rather than something chaotic and unmanageable. Its hands-on approach includes a number of 'Change Tools' that students can apply to various scenarios, an array of case studies and examples based on real-life organisations worldwide and video interviews with experienced change practitioners, who share their insights on key topics. The book will be essential reading for final-year business undergraduates, as well as MBA and postgraduate students who are taking modules in change management or organisational change. It is also ideal for change practitioners and consultants."

Note: EDITORIAL NOTE: previous edition published 2014 , PART I: MANAGING CHANGE: A PROCESS PERSPECTIVE -- 1. Process Models of Change -- 2. Leading Change: A Process Perspective -- PART II: RECOGNISING THE NEED FOR CHANGE -- 3. Patterns of Change -- 4. Recognising the Need or Opportunity for Change -- 5. Starting the Change -- 6. Building Change Relationships -- PART III: DIAGNOSING WHAT NEEDS TO BE CHANGED -- 7. Diagnosis -- 8. Gathering and Interpreting Information -- PART IV: LEADING AND MANAGING THE PEOPLE ISSUES -- 9. The Role of Leadership in Change Management -- 10. Power, Politics and Stakeholder Management -- 11. Responsible Change Management: An Ethical Approach -- 12. Managing Context to promote ethical practice -- 13. Communicating Change -- 14. Motivating Others to Change -- 15. Supporting Others through Change -- PART V: PLANNING AND PREPARING FOR CHANGE -- 16. Shaping Implementation Strategies -- 17. Developing a Change Plan -- 18. Types of Intervention -- 19. Action Research -- 20. Appreciative Inquiry -- 21. Training and Development -- 22. High Performance Management -- 23. Business Process Re-engineering -- 24. Lean -- 25. Culture Profiling -- 26 Value Innovation -- 27. Selecting Interventions -- PART VI: IMPLEMENTING CHANGE AND REVIEWING PROGRESS -- 28. Implementing Change -- 29. Reviewing and Keeping the Change on Track -- PART VII: SUSTAINING CHANGE -- 30. Making Change Stick -- 31. Spreading Change -- PART VIII: LEARNING -- 32. Change Managers Learning From Their Own Experience -- 33. Facilitating Collective Learning -- 34. Pulling it All Together: A Concluding Case Study

Language: English

Keywords: Textbooks

UID:

Format: xxx, 312 pages , illustrations , 25 x 19 cm

Edition: 5th edition

ISBN: 9781138048737 , 9781138048744 , 9781351690584 , 1138048739 , 1138048747 , 1351690582

Series Statement: Routledge study guides

Content: "Now in its fifth edition, Academic Writing helps international students succeed in writing essays and reports for their English-language academic courses. Thoroughly revised and updated, it is designed to let teachers and students easily find the topics they need, both in the classroom and for self-study. The book consists of five parts: * The Writing Process * Elements of Writing * Language Issues * Vocabulary for Writing * Writing Models The first part explains and practises every stage of essay writing, from choosing the best sources, reading and note-making, through to referencing and proofreading. The four remaining parts, organised alphabetically, can be taught in conjunction with the first part or used on a remedial basis. A progress check at the end of each part allows students to assess their learning. All units are fully cross-referenced, and a complete set of answers to the practice exercises is included. New topics in this edition include Writing in Groups, Written British and American English, and Writing Letters and Emails. In addition, the new interactive website has a full set of teaching notes as well as more challenging exercises, revision material and links to other sources. Additional features of the book include: * Models provided for writing tasks such as case studies and essays * Use of authentic academic texts from a wide range of disciplines * Designed for self-study as well as classroom use * Useful at both undergraduate and postgraduate level * Glossary to explain technical terms, plus index Written to deal with the specific language issues faced by international students, this practical, user-friendly book is an invaluable guide to academic writing in English."

Note: EDITORIAL NOTE: previous edition published 2015 , Introduction for teachers -- Introduction for students -- Academic writing quiz -- Written British and American English : a short guide -- THE WRITING PROCESS : Basics of writing ; Reading : Finding suitable sources ; Reading : developing critical approaches ; Avoiding plagiarism ; From understanding essay titles to planning ; Finding key points and note-making ; Summarising and paraphrasing ; References and quotations ; Combining sources ; Organising paragraphs ; Introductions and conclusions ; Rewriting and proofreading progress check -- ELEMENTS OF WRITING : Argument and discussion ; Cause and effect ; Comparison ; Definitions ; Examples ; Generalisations ; Problems and solutions ; Visual information progress check -- LANGUAGE ISSUES : Cohesion ; Definite articles ; Numbers ; Passive and active ; Punctuation ; Singular or plural ; Style ; Time markers progress check -- VOCABULARY FOR WRITING : Approaches to vocabulary ; Abbreviations ; Academic vocabulary : Nouns and adjectives ; Academic vocabulary : adverbs and verbs ; Conjunctions ; Prefixes and suffixes ; Prepositions ; Synonyms progress check -- WRITING MODELS : Case studies ; Literature reviews and book reviews ; Writing longer papers ; Reports ; Writing letters and emails ; Writing in groups -- Glossary -- Answers -- Index

Language: English

Keywords: Handbooks and manuals ; Textbooks

UID:

Format: x, 226 pages , 25 cm

Edition: 1st edition

ISBN: 9780749478391 , 074947839X

Content: "Essentials of Advertising is designed to help students navigate their way through the field of advertising. As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For example, psychologists try to understand what happens to our brains when we see adverts, while economists try to understand whether money spent on advertising is worth it. Essentials of Advertising will introduce readers to the key concepts of advertising as they have been developed not only by psychologists and economists, but also by sociologists, historians, marketers and media researchers - not to mention advertising practitioners themselves. Meticulously researched, Essentials of Advertising will allow readers to understand not just what different research traditions say about advertising, but why they say it. This will help students develop key analytic skills, and to critically evaluate and exploit the existing research into advertising, based on a greater understanding of where it comes from. This allows them to develop greater perception and awareness professionally, and acts as a springboard for students to jump into the wider area of advertising studies and develop their careers according to their own interests. Online resources include lecture slides, self-test questions, group activities, figures, and case studies for specific chapters, plus web links to industry body research and relevant further reading."

Note: INDEX NOTE: includes index. , About the author -- Acknowledgements -- About this book -- The essentials of advertising: what are advert -- Big questions : advertising, communication, rhetoric and persuasion -- Art or science : what do legendary advertisers think about advertising? -- Work, agencies and contexts : organizational perspectives on advertising -- Information and value : the economics of advertising -- The hierarchy of effects : the psychology of advertising -- The society of the spectacle : the sociology of advertising -- The magic system : cultural studies of advertising -- T he medium is the message : media studies and advertising -- The distorted mirror : advertising and ethics -- Where next? the new essentials of advertising 2 -- Index

Language: English

Keywords: Textbooks

UID:

Format: 191 pages , richly illustrated (colour) , 23 x 20 cm

Edition: 2nd edition

ISBN: 9781474269971 , 1474269974

Content: "Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process."

Note: EDITORIAL NOTE: previous edition published as: The fundamentals of graphic design / Gavin Ambrose + Paul Harris. Lausanne : AVA, ©2009 , INDEX NOTE: includes index. , Introduction -- GRAPHIC DESIGN AS A DISCIPLINE : What is graphic design? ; What is a graphic designer? ; Group structures and working methods ; Graphic design today -- INFLUENCES AND CREATIVE ELEMENTS : Graphic design: art or craft? ; Industrialisation ; Technology ; Typography ; Consumerism ; Identity and branding ; Social responsibility ; Modernism and postmodernism ; Nostalgia and rhetoric ; Semiotics ; Vernacular -- THE GRAPHIC DESIGN PROCESS : The brief ; Articulating design ; Sources of inspiration ; Design as problem solving ; Creative thinking ; Wit and humour ; Layers of meaning ; Development and experimentation ; Art direction ; Prototyping ; Commissioning art -- DELIVERING THE MESSAGE : Print ; Direct mail and digital marketing ; Information design ; Packaging ; Screen design ; Environmental design -- PROCURING WORK : Self-promotion ; Portfolios -- THE PRODUCTION PROCESS : Basic tools ; Digital tools ; Specialist colour ; File formats ; Print finishing -- APPENDIX : Glossary ; Organisations and online resources ; Index ; Acknowledgements

Language: English

Keywords: Handbooks and manuals ; Textbooks

UID:

Format: XXIV, 833, [77] pages : , 26.5 cm.

Edition: 9th edition.

ISBN: 9781292064772 (pbk.) , 1292064773 (pbk.)

Content: MACHINE-GENERATED SUMMARY NOTE: "Now in its 9th edition, Economics by Sloman et al is known and loved for its active learning, student-friendly approach and unmatched lecturer and student support. Retaining all the hall mark features of previous editions, it continues to provide a balanced, comprehensive and completely up-to-date introduction to the world of economics. Features: Comprehensive coverage of the credit crunch, the subsequent global recession, the legacy of debt, faltering recovery in the world economy and the policy debates about tackling the problems Complete update of boxes, examples and changes to data / legislation, including more cases that relate to policy development. Want to see economics in action? Search online for the Sloman Economics News Site - a blog that's updated several times a week with current affairs and topical stories ... all linked into your textbook so you can explore the background to the issues more deeply." -- "Were you looking for the book with access to MyEconLab? This product is the book alone, and does NOT come with access to MyEconLab. Buy Economics, plus MyEconLab with Pearson eText, ninth edition (ISBN 9781292064864) if you need access to the MyLab as well, and save money on this brilliant resource. Economics has never been so exciting to learn! Want to see economics in action? Search online for the Sloman Economics News Site - a blog that's updated several times a week with current affairs and topical stories ... all linked into your textbook so you can explore the background to the issues more deeply. The ninth edition of Economics contains the most up-to-the minute coverage of economic theory and the global economy, and uses the latest data to track and analyse economic events. Economics, ninth edition provides the foundation for the study of economics, while covering much of the recent turmoil in the economy. It reflects the debates that have taken place since the recession about the nature of economics and what should be studied. New: Recent developments in money and banking, and their impact on the economy An increased emphasis on the role of borrowing, debt, balance sheets and risk at the government, corporate and household levels The development of macroeconomic models, including the interaction between the IS/MP model and the ADI/ASI model Increased emphasis on behavioural economics." --

Note: MACHINE-GENERATED CONTENTS NOTE: PART A INTRODUCTION 1 Economics and Economies PART B FOUNDATIONS OF MICROECONOMICS 2 Supply and Demand 3 Markets in Action PART C MICROECONOMIC THEORY 4 Background to Demand 5 Background to Supply 6 Profit Maximising under Perfect Competition and Monopoly 7 Profit Maximising under Imperfect Competition 8 Alternative Theories of the Firm 9 The Theory of Distribution of Income PART D MICROECONOMIC POLICY 10 Inequality, Poverty and Policies to Redistribute Income 11 Markets, Efficiency and the Public Interest 12 Environmental Policy 13 Government Policy towards Business PART E FOUNDATIONS OF MACROECONOMICS 14 The National Economy 15 Macroeconomic Issues and Analysis: An Overview PART F MACROECONOMICS 17 Short-run Macroeconomic Equilibrium 18 Banking, Money and Interest Rates 19 The Relationship between the Money and Goods Markets 20 Aggregate Supply, Unemployment and Inflation 21 Fiscal and Monetary Policy 22 Long-term Economic Growth 23 Supply-side Policies PART G THE WORLD ECONOMY 25 The Balance of Payments and Exchange Rates 26 Global and Regional Interdependence 27 Economics of Developing Countries Postscript: The Castaways or Vote for Caliban Appendix 1: Some Techniques of Economic Analysis Appendix 2: Websites Threshold Concepts and Key Ideas Glossary Index. -- Provided by publisher.

Language: English

Keywords: Textbooks

UID:

Format: liii, 558 pages , 25 x 17.5 cm

Edition: 2nd edition

ISBN: 9780199259397 , 0199259399

Content: "This new edition of Cassese's International Law provides a stimulating account of International Law for undergraduates and postgraduates. It has been fully revised and updated to include all recent developments in the subject, and contains a new chapter on terrorism as well as extensive revision of the section on state responsibility. Providing a commentary on International Law as a whole, it compares the traditional legal position with the developing and evolving law in a way that is sensitive to political and economic considerations, as well as including detailed yet accessible examinations of State Responsibility and international criminal law. Professor Cassese is a leading figure in the field, and this new edition takes full advantage of his extensive experience to provide a more personal approach to the subject than is typically found in the standard textbook, acting as good intellectual exercise for the stronger student."

Note: EDITORIAL NOTE: 1st edition published 2001 , PART I ORIGINS AND FOUNDATIONS OF THE INTERNATIONAL COMMUNITY -- 1. The Main Legal Features of the International Community -- 2. The Historical Evolution of the International Community -- 3. The Fundamental Principles Governing International Relations -- PART II SUBJECTS OF THE INTERNATIONAL COMMUNITY -- 4. States as the Primary Subjects of International Law -- 5. The Spatial Dimension of State Activities -- 6. Limitations on State Sovereignty: Immunities and Treatment of Individuals -- 7. Other International Legal Subjects -- PART III CREATION AND IMPLEMENTATION OF INTERNATIONAL LEGAL STANDARDS -- 8. International Law Creation: Custom -- 9. Treaties -- 10. Other Lawmaking Processes -- 11. The Hierarchy of Rules: The Role of Jus Cogens -- 12. Implementation of International Rules within National Systems -- PART IV BREACHES OF INTERNATIONAL LAW AND THEIR CONSEQUENCES -- 13. International Wrongful Acts and the Legal Reaction Thereto -- 14. Promoting Compliance with Law and Preventing or Settling Disputes -- 15. Enforcement -- PART V CONTEMPORARY ISSUES IN INTERNATIONAL LAW -- 16. The Role of the United Nations -- 17. UN Sanctions and Collective Security -- 18. Unilateral Resort to Force by States -- 19. The Protection of Human Rights -- 20. Legal Restraints on Violence in Armed Conflict -- 21. Repression of International Crimes -- 22. The International Response to Terrorism -- 23. Protection of the Environment -- 24. Legal Attempts at Narrowing the North-South Gap

Language: English

Keywords: Textbooks