Format:
1 Online-Ressource (386 Seiten)
ISBN:
9783030468781
Series Statement:
International Marketing and Management Research Ser
Note:
Description based on publisher supplied metadata and other sources
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Intro -- Acknowledgments -- Contents -- Abbreviations -- List of Figures -- List of Tables -- 1 Is Transaction Cost Economics Behavioral? -- 1.1 Introduction -- 1.2 Why Behavioral Reasoning of the Firm? -- 1.3 Characteristics of Behavioral Theories of the Firm -- 1.4 Opposing Views About Whether TCE Is Behavioral -- 1.5 An Evaluation of Whether TCE Is Behavioral -- 1.6 What Prevents TCE from Being Behavioral? -- 1.7 A Roadmap of Chapters Ahead -- References -- 2 Clarifying Key Terms and Philosophical Foundations of Transaction Cost Economics -- 2.1 The Serious Conflation Among Opportunism, Bounded Rationality and Uncertainty -- 2.2 Confusion About Uncertainty -- 2.3 A Proposition to Increase Definitional Precision -- 2.3.1 Conceptual Separation of Bounded Rationality, Uncertainty, and Opportunism -- 2.3.2 Uncertainties Should Be Classified According to Controllability -- 2.3.3 Benefits of Classifying Uncertainties Based on Controllability -- 2.4 Is Opportunism a Necessary Assumption in TCE? -- 2.5 TCE Is not Well Suited to the Study of Uncontrollable Uncertainty -- 2.6 The Philosophical Roots of Confusion About Uncertainty in TCE -- 2.7 A Call for Critical Realism -- 2.8 Critical Realism Can Inform Effectuation Theory -- 2.9 Critical Realism 'Integrates' TCE and Effectuation -- 2.9.1 Deduction, Abduction, and Retroduction -- 2.9.2 Critical Realism Facilitates a Better Understanding of Generative Mechanisms -- 2.10 Uncertainty Controllability Makes Effectuation Theory Coherent -- 2.11 Ergodic/Nonergodic Uncertainties: A False Distinction According to Critical Realism -- 2.11.1 The Ontological Confusion in the Ergodic/Nonergodic Distinction -- 2.11.2 Ontological Depth of Critical Realism Integrates Ergodic/Nonergodic Uncertainties -- 2.11.3 Critical Realism and the Long-Run Applicability of Transaction Cost Economics
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2.12 Assumptional Symmetry and Ontological Unification -- References -- 3 Opportunism and Bounded Rationality in Transaction Cost Economics: Values, Attitudes, or Behaviors? -- 3.1 The Value-Attitude-Behavior Hierarchy -- 3.2 The Link Between Value-Attitude-Behavior Hierarchy and Critical Realism -- 3.3 The Link Between Critical Realism and the Emic-Etic Distinction -- 3.4 Opportunism and Bounded Rationality Should Be Treated as Attitudes -- 3.4.1 Opportunism as Attitude -- 3.4.2 Bounded Rationality as Attitude -- 3.5 An Institutional Approach to Opportunism and Bounded Rationality as Attitudes -- 3.5.1 National Ethical Attitude as a Measure of 'Opportunism as an Attitude' -- 3.5.2 Cultural Distance as a Measure of 'Bounded Rationality as an Attitude'10 -- References -- 4 Modeling Bounded Rationality: Mediation or Moderation-Or Bounded Rationalizing? -- 4.1 The Distinction Between the Brain, the Mind and the Self -- 4.2 The Theory of the Human Brain -- 4.3 The Eight-Consciousness Model of the Mind -- 4.4 The Eight-Consciousness Model Can Inform the Theory of Bounded Rationality -- 4.5 The Conceptual Separation of Cognitive Bounds from (Bounded) Rationalizing -- 4.5.1 (Bounded) Rationality: Substantive Rationality vs Procedural Rationality -- 4.5.2 The Need for More Precise Terms: Cognitive Bounds and Rationalizing -- 4.5.3 Moving 'Rationalizing' to the Front Seat -- 4.6 The Social Extensibility of Cognitive Bounds -- 4.7 Cultural Distance Is Central to Transaction Cost Economics by Affecting Mental Bounds -- 4.8 Cultural Distance Contextualizes Effectuation -- 4.9 Modeling Bounded Rationality: The Increasingly More Efficient Use of Cognitive Bounds -- 4.10 The Manas-Centric, CR-Informed Approach Informs Penrose (1959) -- 4.11 Boundedly Rational Behavior Arising from CD: Assimilation Bias and Contrast Bias -- 4.11.1 Assimilation Bias and Contrast Bias
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4.11.2 'Cultural Overconfidence Bias' (Over-Optimism) and 'Cultural Discounting Bias' (Over-Pessimism) -- 4.12 A Behavioral Theory Should Be a Self-Conscious Theory -- References -- 5 Toward Behavioral Transaction Cost Economics and Beyond -- 5.1 A Recap of Proposals Developed in Previous Chapters to Render TCE Behavioral -- 5.2 Prospect Theory Provides the Overarching Generative Mechanisms in Decision-Making -- 5.2.1 Prospect Theory in a Nutshell -- 5.2.2 Prospect Theory Needs to Be Contextualized in Critical Realism -- 5.2.3 Uncertainty Controllability and the Framing Effect -- 5.2.4 Coping with Uncertainties: The Impacts of Optimism/Pessimism Arising from CD -- 5.3 A Broader Behavioral Framework: Behavioral TCE and Behavioral ROT as Two Sides of the Same Coin -- 5.4 Advantages of the Behavioral TCE Framework -- 5.5 Implications of Assumptional Symmetry: Structural Model Vs. Reduced Model -- 5.5.1 Assumptional Symmetry and Theoretical Advancement -- 5.5.2 Assumptional Symmetry and Structure Model vs Reduced Model -- References -- 6 An Empirical Application to MNC Subsidiary Ownership -- 6.1 Hypothesis Development -- 6.1.1 National Ethical Attitude and Subsidiary Ownership Level -- 6.1.2 Cultural Distance and Subsidiary Ownership Level-A Reconceptualization -- 6.1.3 The Interaction Between National Ethical Attitude and Cultural Distance -- 6.1.4 The Three-Way Interaction Between National Ethical Attitude, Cultural Distance, and Host Country Experience -- 6.2 Date and Measures -- 6.2.1 Dependent and Independent Variables -- 6.2.2 Control Variables -- 6.3 Method -- 6.4 Results -- References -- 7 Implications, Future Directions, and Conclusion -- 7.1 A Bird's-Eye View of the Concepts Used in the Book -- 7.2 Theoretical Implications for Transaction Cost Economics -- 7.3 Theoretical Implications for International Business
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7.3.1 What Should Be in the Driver's Seat: Bounded Rationality or Opportunism? -- 7.3.2 Transaction Cost Economics and Internalization Theory/OLI Paradigm -- 7.3.2.1 Relationship Between Traditional TCE and Internalization Theory/OLI Paradigm -- 7.3.2.2 Distance Unifies Behavioral TCE and OLI Paradigm -- 7.3.2.3 Behavioral TCE Subsumes the OLI Paradigm -- 7.3.3 Critical Realism Ontologizes OLI and Promises the Rebirth of International Business -- 7.4 The Potential of International Business Becoming the Base Camp for Behavioral TCE -- 7.5 Other Theoretical Implications -- 7.5.1 For Effectuation Theory -- 7.5.2 For Prospect Theory -- 7.5.3 For Penrose's (1959) Theory of the Growth of the Firm -- 7.5.4 Implications for Symmetrical Assumption Thinking and Explanatory Unification -- 7.5.4.1 Explanatory Unification: Derivational Unification vs. Ontological Unification -- 7.5.4.2 Explanatory Unification and the OLI Paradigm -- 7.6 Practical Implications -- 7.6.1 Implications for Management Focus -- 7.6.2 Implications for Performance, Learning, and Competitiveness -- 7.7 Future Research Directions -- 7.7.1 Resolving the 'Uncertainty Paradox' -- 7.7.2 Resolving the 'Cultural Distance Paradox': Black Box vs. Mechanism -- 7.7.2.1 It Is Erroneous to Focus on the Direct Effects of Cultural Distance -- 7.7.2.2 Studying the Effect of Cultural Distance on Ownership Level Rather Than Mode -- 7.7.2.3 Precise Conceptualization of Cultural Distance -- 7.7.2.4 Cultural Distance Is a Symmetrical Construct: Empirical Implications -- 7.7.2.5 Meta-Reviews on the Interaction Rather Than Main Effects of Cultural Distance -- 7.7.2.6 Resolving the 'Cultural Distance Paradox' of Performance -- 7.7.3 CD Is Dead, Long Live CD: A Call for a Paradigm Shift from Distance to Biases -- 7.7.4 Exploring Other Distance Measures -- 7.7.5 Exploring Other Controllable Uncertainties
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7.7.6 Use Uncertainty Controllability as a Continuous Variable -- 7.7.7 Are TCE Relationships Merely Empirical Regularities and/or Self-fulfilling Prophecy? -- 7.7.8 The Formalization of Transaction Cost Economics -- 7.8 Conclusion -- References -- Index
Additional Edition:
Erscheint auch als Druck-Ausgabe Peng, George Z. Toward Behavioral Transaction Cost Economics Cham : Springer International Publishing AG,c2020 ISBN 9783030468774
Language:
English
Subjects:
Economics
Keywords:
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