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  • 1
    Online Resource
    Online Resource
    Organizing for sustainability : a guide to developing new business models (2021)
    Cham, Switzerland :Palgrave Macmillan,
    Details
    UID:
    edoccha_BV047421423
    Format: 1 Online-Ressource.
    ISBN: 978-3-030-78157-6
    Uniform Title: Duurzaam organiseren Template voor het ontwikkelen van nieuwe businessmodellen
    Content: This upper-level Open Access textbook aims to educate students and professionals on how to develop business models that have a positive impact on people, society, and the social and ecological environment. It explores a different view of how to organize value creation, from a focus on an almost exclusively monetary value creation to one that creates positive impact through multiple values. The book offers students and entrepreneurs a structured approach based through the Business Model Template (BMT). It consists of three stages and ten building blocks to facilitate the development of a business model. Users, be they students or practitioners, need to choose from one of the three offered business model archetypes, namely the platform, community, or circular business models. Each archetype offers a dedicated logic for vale creation. The book can be used to develop a business model from scratch (turning an idea into a working prototype) or to transform an existing business model into one of the three archetypes. Throughout the book extra sources, links to relevant online video clips, assignments and literature are offered to facilitate the development process. This book will be of interest to students studying the development of business models, sustainable management, innovation, and value creation. It will also be of interest executives, and professionals such as consultants or social entrepreneurs seeking further education.
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-78156-9
    Language: English
    Subjects: Economics , General works
    RVK:
    AR 28300
    RVK:
    QP 320
    RVK:
    QP 150
    Keywords: Unternehmen ; Geschäftsmodell ; Nachhaltigkeit
    DOI: 10.1007/978-3-030-78157-6
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Fulltext
    Fulltext
    HU Berlin
    FU Berlin
    HWR Berlin
    EUV Frankfurt
    TH Brandenburg
    HTW Berlin
    FH Potsdam
    TH Wildau
    Charité
    BTU Cottbus
    TU Berlin
  • 2
    Online Resource
    Online Resource
    Nachhaltigkeit und Digitalisierung : wie digitale Innovationen zu den Sustainable Development Goals beitragen (2019)
    Baden-Baden :Nomos,
    Details
    UID:
    almafu_(DE-604)BV046301191
    Format: 1 Online-Ressource (231 Seiten) : , Illustrationen.
    Edition: 1. Auflage
    ISBN: 978-3-7489-0319-2
    Series Statement: Nachhaltige Entwicklung Band 10
    Content: Whether smartphone, smart home or smart city—digitalisation determines almost all areas of our lives today. The topic of sustainability is also omnipresent in 2019 and numerous challenges associated with it are currently being discussed. Digitalisation and sustainability can thus be regarded as the two megatrends of the 21st century. The question of whether digitalisation is an instrument for achieving sustainable development is increasingly at the centre of the debate. The Sustainable Development Goals (SDGs) developed by the United Nations as part of the 2030 Agenda are of particular interest for assessing digitalisation as a potential means of achieving sustainable development. With the help of empirical work by students from the University of Kaiserslautern, this edited volume provides answers to the question of how different digital technologies can help to achieve these 17 goals. With contributions by Katharina Spraul, Cynthia Friedrich, Matthias Klos, Florian Wiegner, Marius Wienand, Antonino-Enrico Bucceri, Jana Becher, Pierre Kohlmann, Teresa Körber, Viktoria Kruppenbacher
    Note: Beiträge teilweise deutsch teilweise englisch
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-8487-6238-5
    Language: English
    Subjects: Economics , General works
    RVK:
    AR 14300
    RVK:
    AR 26600
    RVK:
    QT 200
    Keywords: Nachhaltigkeit ; Digitalisierung ; Innovation ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung
    DOI: 10.5771/9783748903192
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (lizenzpflichtig)
    URL: lizenzpflichtig
    Author information: Spraul, Katharina 1980-
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Online Access
    Open Access Request
    Stabi Berlin
    HU Berlin
    FU Berlin
    HWR Berlin
    UB Potsdam
    EUV Frankfurt
    FH Potsdam
    BTU Cottbus
    Alice Salomon HS
    F.-Ebert-Stiftung
    Filmuniversität Babelsberg
  • 3
    Online Resource
    Online Resource
    Hot Property : The Housing Market in Major Cities. (2019)
    Cham :Springer International Publishing AG,
    Details
    UID:
    almahu_9949602268002882
    Format: 1 online resource (220 pages)
    Edition: 1st ed.
    ISBN: 9783030116743
    Note: Hot Property -- Foreword -- Preface -- Key Takeaways -- Conclusion -- Contents -- Part I: The Rise of Major Cities: Causes and Consequences -- Chapter 1: In the Age of Cities: The Impact of Urbanisation on House Prices and Affordability -- 1 Introduction -- 2 The Popularity of Major Cities -- 3 Consequences of the Rise of Major Cities: Housing Affordability and Its Challenges -- 3.1 Causes of the Housing Affordability Crisis -- 4 The Impact of Institutional Investment on the Housing Market -- 5 Potential Solutions -- 6 Conclusions -- References -- Chapter 2: Tackling Londonś Housing Crisis -- 1 Defining the Crisis -- 2 Building Homes for Londoners -- 3 Beyond Building -- 3.1 Genuinely Affordable Homes -- 3.2 Londonś Private Rented Sector -- 3.3 Homelessness and Rough Sleeping -- 4 Devolution -- References -- Chapter 3: The Housing Market in Major Dutch Cities -- 1 Introduction -- 2 Price Movements in Major Urban Housing Markets Dissected -- 2.1 Signs of Overheating in Major Urban Housing Markets -- 2.2 As Yet no Indications of a Credit-Driven Bubble -- 3 Differences Between the Major Cities and the Rest of the Netherlands -- 3.1 Demand for Housing -- 3.2 Housing Supply -- 4 Conclusions and Policy Recommendations -- References -- Part II: Is There a Bubble in Major Cities? -- Chapter 4: Regional House Price Differences: Drivers and Risks -- 1 Why Might Regionally Concentrated House Price Booms Raise Concerns? -- 2 House Price Developments -- 3 Macroeconomic and Financial Stability Risks Assessments -- 3.1 Persistence, Reversals and Resilience -- 3.2 Externalities -- 4 Implications for Macroprudential Policy -- References -- Chapter 5: A Tale of Two Cities: Is Overvaluation a Capital Issue? -- 1 Introduction -- 2 A Framework for Regional House Price Modelling: The Case of London -- 3 The Case of Paris -- 4 Conclusions -- References. , Chapter 6: Towards a Global Real Estate Market? Trends and Evidence -- 1 Introduction -- 2 The Increasing Synchronicity in House Prices Across Countries -- 2.1 Towards a Global Real Estate Market? -- 2.2 Or the Growing Importance of World Cities? -- 3 House Price Determinants -- 3.1 Synchronicity: The Role of Global Factors -- 3.2 Local Amplifiers -- 4 Policy Implications -- References -- Chapter 7: Managing House Price Booms: Evolution of IMF Surveillance and Policy Advice -- 1 Introduction -- 2 The Changing Lines of Defense -- 2.1 Explaining Booms -- 2.2 Managing Booms -- 3 Time to Worry Again? -- 4 Dealing with Glocalization -- 4.1 Explaining Local Booms -- 4.2 Managing Local Booms -- 5 Concluding Remarks -- References -- Part III: Housing Supply in Urban Areas -- Chapter 8: The Macroeconomic Implications of Housing Supply Restrictions -- 1 Introduction -- 2 Hot Property Markets and the Microeconomics of Construction Constraints -- 3 Housing Bubbles, Credit Conditions and Extrapolative Beliefs -- 3.1 Housing Supply Elasticity and Counter-Recessionary Policy -- 4 The Complementarities Between Housing and Macroeconomic Policy -- 5 Conclusion -- References -- Chapter 9: Some Brief Thoughts on Housing Supply and Policy -- 1 Introduction -- 2 User Cost, Demand for Dwellings, and Housing Prices -- 3 Capital Markets and Housing -- 4 Housing Supply, Affordability, and Overheating -- 5 Mortgage Underwriting Using Fundamental Housing Valuation Forecasts (FHVF) -- 6 Make Supply Elastic Again -- References -- Chapter 10: The Smouldering Issue -- 1 Shifting Towards the Market for Two Decades -- 2 Agreements with Housing Associations are at the Forefront -- 3 Overheating of the Amsterdam Housing Market -- 4 Exerting Counterpressure on the Market -- 5 Limits on the Management Possibilities of Municipalities. , Chapter 11: Housing Markets in Scandinavia: Supply, Demand and Regulation -- 1 Background -- 2 Explanations for the Shortage and Rise in Prices of Housing -- 3 Policy Options -- 4 An Example of a Macroprudential Policy Measure -- 5 Conclusions -- References -- Chapter 12: The Relationship Between Supply Constraints and House Price Dynamics in the Netherlands -- 1 Introduction -- 2 Data -- 3 Methodology -- 4 Results -- 4.1 The Long-Run Relation Between Income and House Prices -- 4.2 The Short-Run (Dynamic) Relation Between Income and House Prices -- 5 Conclusion and Future Research -- References -- Part IV: Policy Responses -- Chapter 13: The Dutch Housing Agenda -- 1 Introduction -- 2 Housing Affordability and Increasing Supply -- 3 Concluding Remarks -- References -- Chapter 14: Financial Stability and Housing Markets in Large Cities: What Role for Macroprudential Policy? -- 1 Facts About House Price Trends in Large Cities -- 2 Drivers of House Price Trends in Large Cities -- 3 Implications for Financial Stability and the Role of Macroprudential Policy -- 4 Conclusions -- References -- Chapter 15: Soaring House Prices in Major Cities: How to Spot and Moderate Them -- 1 Introduction -- 2 Are Capital Cities Different from Other Regions? -- 3 Policy Recommendations -- 3.1 Country Experiences -- 3.2 Policy Options -- References -- Chapter 16: The Korean Housing Market: Its Characteristics and Policy Responses -- 1 Recent Housing Market Developments -- 1.1 Housing Price Trends -- 1.2 Supply and Demand -- 2 Structural Characteristics of the Korean Housing Market -- 2.1 Apartments as a Dominant Form of Housing -- 2.2 Demand for Housing as an Investment -- 2.3 Household-Led Supply of Rental Housing -- 3 Recent Buoyancy in the SMA Housing Market -- 3.1 Persistently Low Interest Rates -- 3.2 Easing of Real Estate Regulations. , 3.3 Stronger Incentives for Financial Institutions to Provide Mortgage Loans -- 4 Policy Responses -- 4.1 Comprehensive Measures -- 4.2 Tailored Responses -- 5 Policy Evaluation -- Appendix -- References -- Chapter 17: House Prices and Financial Stability: An Australian Perspective -- 1 Introduction -- 2 The Housing Market in Australia -- 3 The Policy Response -- 4 Reflections -- 4.1 How Is Effectiveness Evaluated? -- 4.2 Are Geographical Restrictions Helpful? -- 4.3 Are There Undesirable Consequences? -- 4.4 How Are These Policies Likely to Evolve? -- References -- Graph Data Sources -- Chapter 18: Exploding House Prices in Urban Housing Markets: Explanations and Policy Solutions for the Netherlands -- 1 Introduction -- 2 The Specifics of Pre- and Post-crisis Housing in the Netherlands and Its Major Cities -- 3 Explaining the Emergence of Hot Property Markets -- 4 Policy Solutions for Hot Property Markets -- 4.1 Macroprudential Policy -- 4.2 Structural Urban and National Housing Policies -- 5 Conclusions -- References.
    Additional Edition: Print version: Nijskens, Rob Hot Property Cham : Springer International Publishing AG,c2019 ISBN 9783030116736
    Language: English
    Subjects: Economics
    RVK:
    QY 500
    Keywords: Electronic books. ; Aufsatzsammlung ; Electronic books
    URL: Click to View
    URL: kostenfrei
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    URL: ProQuest Ebook Central
    URL: SpringerLink
    URL: Full-text  ((OIS Credentials Required))
    URL: lizenzpflichtig
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    Online Resource
    Fulltext
    Fulltext
    Stabi Berlin
    HU Berlin
    Berlin International
    UB Potsdam
    EUV Frankfurt
    HTW Berlin
    FH Potsdam
    HPol Brandenburg
    BTU Cottbus
    TU Berlin
  • 4
    Online Resource
    Online Resource
    Wissensmanagement in kleinen und mittelständischen Unternehmen : Systematische Gestaltung einer wissensorientierten Organisationsstruktur und -kultur (2008)
    Mering : Rainer Hampp Verlag
    Details
    UID:
    b3kat_BV037296194
    Format: 1 Online-Ressource
    Edition: 1. Auflage
    ISBN: 9783866182660
    Series Statement: Weiterbildung – Personalentwicklung – Or-ganisationales Lernen Bd. 6
    Language: German
    Subjects: Economics
    RVK:
    QP 310
    Keywords: Klein- und Mittelbetrieb ; Organisationsstruktur ; Organisationskultur ; Wissensmanagement ; Hochschulschrift
    URL: Volltext
    URL: Volltext
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Online Access
    Stabi Berlin
    HWR Berlin
    UB Potsdam
    EUV Frankfurt
    TH Brandenburg
    HTW Berlin
    TH Wildau
    BTU Cottbus
    BHT
    HNE Eberswalde
  • 5
    Book
    Book
    Territoriality in the globalizing society : one place or none? (1998)
    Berlin [u.a.] :Springer,
    Details
    UID:
    almafu_BV011933314
    Format: 214 S. : graph. Darst.
    ISBN: 3-540-64322-2
    Series Statement: European and transatlantic studies
    Language: English
    Subjects: Economics , Political Science , Sociology
    RVK:
    MK 4000
    RVK:
    MS 1280
    RVK:
    QM 000
    Keywords: Weltgesellschaft ; Regionalismus ; Weltgesellschaft ; Sozioökonomischer Wandel ; Globalisierung ; Regionalismus ; Konferenzschrift ; Konferenzschrift ; Konferenzschrift ; Kongress ; Konferenzschrift ; Konferenzschrift ; Konferenzschrift
    URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008066381&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
    URL: Inhaltsverzeichnis
    URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008066381&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
    Author information: Immerfall, Stefan 1958-
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  • 6
    Online Resource
    Online Resource
    Organizing for sustainability : a guide to developing new business models (2021)
    Cham, Switzerland :Palgrave Macmillan,
    Details
    UID:
    almahu_BV047421423
    Format: 1 Online-Ressource.
    ISBN: 978-3-030-78157-6
    Uniform Title: Duurzaam organiseren Template voor het ontwikkelen van nieuwe businessmodellen
    Content: This upper-level Open Access textbook aims to educate students and professionals on how to develop business models that have a positive impact on people, society, and the social and ecological environment. It explores a different view of how to organize value creation, from a focus on an almost exclusively monetary value creation to one that creates positive impact through multiple values. The book offers students and entrepreneurs a structured approach based through the Business Model Template (BMT). It consists of three stages and ten building blocks to facilitate the development of a business model. Users, be they students or practitioners, need to choose from one of the three offered business model archetypes, namely the platform, community, or circular business models. Each archetype offers a dedicated logic for vale creation. The book can be used to develop a business model from scratch (turning an idea into a working prototype) or to transform an existing business model into one of the three archetypes. Throughout the book extra sources, links to relevant online video clips, assignments and literature are offered to facilitate the development process. This book will be of interest to students studying the development of business models, sustainable management, innovation, and value creation. It will also be of interest executives, and professionals such as consultants or social entrepreneurs seeking further education.
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-78156-9
    Language: English
    Subjects: Economics , General works
    RVK:
    AR 28300
    RVK:
    QP 320
    RVK:
    QP 150
    Keywords: Unternehmen ; Geschäftsmodell ; Nachhaltigkeit
    DOI: 10.1007/978-3-030-78157-6
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Fulltext
    Fulltext
    HU Berlin
    FU Berlin
    HWR Berlin
    EUV Frankfurt
    TH Brandenburg
    HTW Berlin
    FH Potsdam
    TH Wildau
    BTU Cottbus
    TU Berlin
  • 7
    Online Resource
    Online Resource
    Organizing for sustainability : a guide to developing new business models (2021)
    Cham, Switzerland :Palgrave Macmillan,
    Details
    UID:
    almafu_BV047421423
    Format: 1 Online-Ressource.
    ISBN: 978-3-030-78157-6
    Uniform Title: Duurzaam organiseren Template voor het ontwikkelen van nieuwe businessmodellen
    Content: This upper-level Open Access textbook aims to educate students and professionals on how to develop business models that have a positive impact on people, society, and the social and ecological environment. It explores a different view of how to organize value creation, from a focus on an almost exclusively monetary value creation to one that creates positive impact through multiple values. The book offers students and entrepreneurs a structured approach based through the Business Model Template (BMT). It consists of three stages and ten building blocks to facilitate the development of a business model. Users, be they students or practitioners, need to choose from one of the three offered business model archetypes, namely the platform, community, or circular business models. Each archetype offers a dedicated logic for vale creation. The book can be used to develop a business model from scratch (turning an idea into a working prototype) or to transform an existing business model into one of the three archetypes. Throughout the book extra sources, links to relevant online video clips, assignments and literature are offered to facilitate the development process. This book will be of interest to students studying the development of business models, sustainable management, innovation, and value creation. It will also be of interest executives, and professionals such as consultants or social entrepreneurs seeking further education.
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-78156-9
    Language: English
    Subjects: Economics , General works
    RVK:
    AR 28300
    RVK:
    QP 320
    RVK:
    QP 150
    Keywords: Unternehmen ; Geschäftsmodell ; Nachhaltigkeit
    DOI: 10.1007/978-3-030-78157-6
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Fulltext
    Fulltext
    HU Berlin
    FU Berlin
    HWR Berlin
    EUV Frankfurt
    TH Brandenburg
    HTW Berlin
    FH Potsdam
    TH Wildau
    BTU Cottbus
    TU Berlin
  • 8
    Online Resource
    Online Resource
    Organizing for sustainability : a guide to developing new business models (2021)
    Cham, Switzerland :Palgrave Macmillan,
    Details
    UID:
    edocfu_BV047421423
    Format: 1 Online-Ressource.
    ISBN: 978-3-030-78157-6
    Uniform Title: Duurzaam organiseren Template voor het ontwikkelen van nieuwe businessmodellen
    Content: This upper-level Open Access textbook aims to educate students and professionals on how to develop business models that have a positive impact on people, society, and the social and ecological environment. It explores a different view of how to organize value creation, from a focus on an almost exclusively monetary value creation to one that creates positive impact through multiple values. The book offers students and entrepreneurs a structured approach based through the Business Model Template (BMT). It consists of three stages and ten building blocks to facilitate the development of a business model. Users, be they students or practitioners, need to choose from one of the three offered business model archetypes, namely the platform, community, or circular business models. Each archetype offers a dedicated logic for vale creation. The book can be used to develop a business model from scratch (turning an idea into a working prototype) or to transform an existing business model into one of the three archetypes. Throughout the book extra sources, links to relevant online video clips, assignments and literature are offered to facilitate the development process. This book will be of interest to students studying the development of business models, sustainable management, innovation, and value creation. It will also be of interest executives, and professionals such as consultants or social entrepreneurs seeking further education.
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-78156-9
    Language: English
    Subjects: Economics , General works
    RVK:
    AR 28300
    RVK:
    QP 320
    RVK:
    QP 150
    Keywords: Unternehmen ; Geschäftsmodell ; Nachhaltigkeit
    DOI: 10.1007/978-3-030-78157-6
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
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    Fulltext
    HU Berlin
    FU Berlin
    HWR Berlin
    EUV Frankfurt
    TH Brandenburg
    HTW Berlin
    FH Potsdam
    TH Wildau
    BTU Cottbus
    TU Berlin
  • 9
    Book
    Book
    The economics of Europe and the European Union / (2007)
    Cambridge [u.a.] :Cambridge Univ. Press,
    Details
    UID:
    almafu_BV022215394
    Format: XIV, 440 S. : , graph. Darst.
    Edition: 1. publ.
    ISBN: 978-0-521-68301-2 , 978-0-521-86451-0
    Content: Recoge: 1. Old Europe, new Europe: the role of the European Union - 2. A dispute over origins: the European view versus the american perspective - 3. The customs union and the diversion of trade - 4. The Common Agricultural Policy and reforms: feeding Europe and then some - 5. The euro: the ultimate currency reform? - 6. The European Central Bank in action - 7. The single market: from eliminating non-tariff barriers to enforcing competition - 8. The single market in labor: from refugees to Schengen - 9. The single market in capital: from Bretton Woods to Maastricht - 10. The EU inside and out: regional policy and development aid - 11. The EU: the other economic superpower? - 12. Germany: problems with reunification - 13. France: problems with assimilation - 14. The United Kingdom: after Thatcher, what next? - 15. Italy: political reform versus economic reform - 16. The small open countries: free trade or customs union? - 17. The Scandinavian union: or separate ways? 18. The latecomers: lessons in preparation - 19.The newcomers: building institutions - 20. The future members: customs union as substitute or stage one for the EU.
    Language: English
    Subjects: Economics , Political Science
    RVK:
    MK 5100
    RVK:
    QG 100
    RVK:
    QM 430
    Keywords: Wirtschaft ; Wirtschaftsentwicklung ; Wirtschaftliche Integration ; Wirtschaftspolitik ; Lehrbuch
    URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015426696&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
    URL: Inhaltsverzeichnis
    URL: Inhaltstext
    URL: Inhaltsverzeichnis
    URL: http://www.loc.gov/catdir/enhancements/fy0729/2007296779-d.html
    URL: http://www.loc.gov/catdir/enhancements/fy0729/2007296779-b.html
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  • 10
    Online Resource
    Online Resource
    Advertising and the transformation of screen cultures / (2021)
    Amsterdam :Amsterdam University Press,
    Details
    UID:
    almafu_9959945359702883
    Format: 1 online resource (338 pages) : , illustrations
    ISBN: 90-485-4156-5
    Series Statement: Film culture in transition
    Content: Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.
    Language: English
    Subjects: Economics
    RVK:
    QP 632
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    URL: Open Access
    URL: kostenfrei
    URL: Cover
    URL: Cover
    URL: lizenzpflichtig
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    Stabi Berlin
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    Charité
    BTU Cottbus
    Alice Salomon HS
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    F.-Ebert-Stiftung
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