UID:
kobvindex_INT0004716
Umfang:
xxxviii, 426 pages
,
illustrations
,
25 x 19 cm
Ausgabe:
7th edition, international student edition
ISBN:
9781260575668
,
1260575667
Inhalt:
"Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly-linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content."
Anmerkung:
PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY Section A: Introduction and Overview 1. Strategy, Business Models, and Competitive Advantage 2. Strategy Formulation, Execution, and Governance Section B: Core Concepts and Analytical Tools 3. Evaluating a Company's External Environment 4. Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy 5. The Five Generic Competitive Strategies 6. Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations 7. Strategies for Competing in International Markets 8. Corporate Strategy: Diversification and the Multi-business Company 9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy 10. Superior Strategy - Another Path to Competitive Advantage Appendix Key Financial Ratios: How to Calculate Them and What They Mean PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY Case 1 Fixer Upper Case 2 Lola's Market Case 3 Under Armour Case 4 iRobot Case 5 Twitter Case 6 Netflix Case 7 Mattel Incorporated Case 8 Tesla Case 9 The Walt Disney Company Case 10 Robin Hood Case 11 Starbucks Case 12 Profiting from Pain
Sprache:
Englisch
Schlagwort(e):
Textbooks
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