Kooperativer Bibliotheksverbund

UID:

Format: XIII, 927 S.

ISBN: 8370095240

Note: Text engl. und poln.

Language: Polish

Subjects: Slavic Studies

Keywords: Polnisch ; Literatur ; Übersetzung ; Bibliografie ; Bibliographie 1981-2004 ; Bibliografie ; Bibliografie

UID:

Format: 1 Online-Ressource (xv, 323 Seiten) , ill

ISBN: 9781848449497

Note: Includes bibliographical references and index , pt. I. Critical management research in action : choice and constraint in the generation and translation of actionable knowledge -- pt. II. Critical teaching and learning : responsiveness and responsibilities in contemporary management education -- pt. III. Critical identities : the critical turn in everyday domains of practice , This book is the first of its kind to reflect on what it means to actually perform critical management studies (CMS): how consultants, researchers, teachers and managers negotiate the tensions they experience in their everyday practice

Additional Edition: Erscheint auch als Druckausgabe ISBN 1847204007

Additional Edition: Erscheint auch als Druckausgabe ISBN 9781847204004

Language: English

Subjects: Economics

Keywords: Management ; Theorie ; Praxis ; Führungskraft ; Management ; Ausbildung ; Management ; Kritische Theorie ; Aufsatzsammlung ; Aufsatzsammlung

DOI: 10.4337/9781848449497

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URL: Volltext

URL: Deutschlandweit zugänglich

URL: Deutschlandweit zugänglich

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Format: 1 Online-Ressource (ix, 278 Seiten)

ISBN: 9781847201539

Uniform Title: Revue d'économie politique

Note: "This book is the translation of an extended version of a special issue of Revue d'économie politique (Connaissance et croyances en économie, vol. 5, 2002)"--Acknowledgments. - Includes bibliographical references and index , pt. 1. Knowledge and beliefs in the history of economic analysis : Marshallians, Austrians and Walrasians -- pt. 2. Knowledge and beliefs in game theory -- pt. 3. Beliefs and decision theory -- pt. 4. Knowledge, beliefs and cognitive economics -- pt. 5. Agents, communities and collective beliefs , This book surveys how economists engage with knowledge and beliefs in various fields of economic analysis, such as general equilibrium theory, decision theory, game theory, experimental economics, evolutionary theory of the firm, financial markets and the history of economic thought

Additional Edition: Erscheint auch als Druckausgabe ISBN 1843764059

Additional Edition: Erscheint auch als Druckausgabe ISBN 9781843764052

Language: English

Subjects: Economics

Keywords: Wirtschaftswissenschaften ; Allgemeines Gleichgewicht ; Spieltheorie ; Entscheidungstheorie ; Organisationsforschung ; Wissen ; Wirtschaftstheorie ; Aufsatzsammlung ; Aufsatzsammlung

DOI: 10.4337/9781847201539

URL: Volltext  (URL des Erstveröffentlichers)

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URL: Deutschlandweit zugänglich

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Format: XVII, 403 S. , graph. Darst.

ISBN: 9788370098087

Note: PT: Polish literature in translations. - Vorw. in engl. Sprache

Language: Polish

Subjects: Slavic Studies

Keywords: Polnisch ; Literatur ; Übersetzung ; Bibliografie ; Bibliographie 1971-1980

UID:

Format: 1 online resource (594 pages)

ISBN: 9783110201550

Content: This volume launches a new, eight-volume series entitled Theatrum Scientiarum on the history of science and the media which has arisen from the work of the Berlin special research project on "Performative Cultures" under the aegis of the Theatre Studies Department of the Free University. The volume examines the role of space in the constitution of knowledge in the early modern age. "Kunstkammern" (art and curiosities cabinets), laboratories and stages arose in the 17th century as instruments of research and representation. There is, however, still a lack of precise descriptions of the epistemic contribution made by material and immaterial space in the performance of knowledge. Therefore, the authors present a novel view of the conditions surrounding the creation of these spatial forms. Account is taken both of the institutional framework of these spaces and their placement within the history of ideas, the architectural models and the modular differentiations, and the scientific consequences of particular design decisions. Manifold paths are followed between the location of the observer in the representational space of science and the organization in time and space of sight, speech and action in the canon of European theatrical forms. Not only is an account given of the mutual architectural and intellectual influence of the spaces of knowledge and the performance spaces of art; they are also analyzed to ascertain what was possible in them and through them. This volume is the English translation of Kunstkammer, Laboratorium, Bühne (de Gruyter, Berlin, 2003).

Content: Intro -- Editors' Preface -- Contents -- Introduction: Place and Trace in Theatrum Scientiarum -- Space: The Final Frontier -- Kunstkammer - Laboratory - Theater in the 'Theatrum Europaeum': On the Transformation of Performative Space in the 17th Century -- The Virtual Laboratory: Thought Experiments in Seventeenth-Century Mechanics -- The Point: The Smallest Venue of Knowledge in the 17th Century (1585-1665) -- Anatomical Theatre as Experimental Space -- Scenes of Writing: The Florentine Uffizi as Kunstkammer, Laboratory, and Stage -- "Mentalmente architettato" - Thoughts in Physical Form: Immutable or Dynamic? The Case of the Library -- The Operatic Stage as an Experimental Space for Affections: About the Concepts of Affections Asserted by Athanasius Kircher and Claudio Monteverdi -- The Cartography of Emotions: Power, Play, and the Politics of Love in 17th Century France -- Universality and Territoriality: On the Architectonic of Academic Social Life Exemplified by the Brandenburg Universität der Völker, Wissenschaften und Künste (1666/67) -- The Known and Unknown Kunstkammer of Rudolf II -- Collections and the Surface of the Image: Pictorial Strategies in Early-Modern Wunderkammern -- Kunstkammer, Play-Palace, Shadow Theatre: Three Thought Loci by Gottfried Wilhelm Leibniz -- On the Representation of Knowledge in Athanasius Kircher -- Pythagorean Musical Theater: Space, Time, and Numerical Speculation in the Ancient Metaphysical Fashion -- Eucharist and Experiment: Spaces of Certainty in the 17th Century -- Artificial Intensity: Images, Instruments, and the Technology of Amplification -- The Metaphysics of Phenomena: Telescope and Microscope in the Works of Goethe, Leeuwenhoek and Hooke -- The Sixteenth-Century Mexican Missionary Convent as "Theatre of Conversion" -- Theaters of War: The Military-Entertainment Complex.

Note: Description based on publisher supplied metadata and other sources

Additional Edition: ISBN 9783110177367

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9783110177367

Additional Edition: Print version Collection - Laboratory - Theater : Scenes of Knowledge in the 17th Century

Language: English

Subjects: General works

Keywords: Wissenschaft ; Geschichte 1600-1700 ; Konferenzschrift ; Electronic books ; Electronic books

URL: https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=325672

URL: Volltext

URL: Volltext

URL: Volltext

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Format: 1 online resource (282 pages)

Edition: 1st ed.

ISBN: 9781847691552

Series Statement: Topics in Translation Series v.36

Content: This book, written by leading audiovisual translation experts, introduces the reader to some of the main linguistic and cultural challenges that translators face when dealing with audiovisual productions. It discusses the current issues and debates in the study of dubbing and subtitling and offers new insights on these complex areas of translation

Note: Intro -- Contents -- Contributors -- Acknowledgements -- Chapter 1 Introduction - Audiovisual Translation: An Overview of its Potential -- Part 1 Crossing Cultural Borders -- Chapter 2 Subtitling Against the Current: Danish Concepts, English Minds -- Chapter 3 Connecting Cultures: Cultural Transfer in Subtitling and Dubbing -- Chapter 4 The Codification of Nonverbal Information in Subtitled Texts -- Chapter 5 Translating Proper Names into Spanish: The Case of Forrest Gump -- Chapter 6 Frenching the Feature Film Twice: Or le synchronien au débat -- Chapter 7 Subtitling the Italian South -- Chapter 8 Main Challenges in the Translation of Documentaries -- Part 2 Juggling with Humour -- Chapter 9 Strategies for the Dubbing of Puns with One Visual Semantic Layer -- Chapter 10 Translating Humour: The Dubbing of Bridget Jones's Diary into Spanish -- Chapter 11 Dubbing The Simpsons in Spain: A Case Study -- Chapter 12 The Translation of Audiovisual Humour in Just a Few Words -- Chapter 13 Gender Portrayal in Dubbed and Subtitled Comedies -- Part 3 Dealing with Linguistic Variation -- Chapter 14 Dubbing English into Italian: A Closer Look at the Translation of Spoken Language -- Chapter 15 The Translation of Swearing in the Dubbing of the Film South Park into Spanish -- Chapter 16 The Translation of Compliments in Subtitles -- Chapter 17 Greek Soldiers on the Screen: Politeness, Fluency and Audience Design in Subtitling -- References -- Index

Additional Edition: Print version Díaz Cintas, Jorge New Trends in Audiovisual Translation Bristol : Multilingual Matters,c2009 ISBN 9781847691545

Language: English

Keywords: Electronic books ; Electronic books

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Format: 1 online resource (255 pages)

Edition: 1st ed.

ISBN: 9780195335743 , 9780199714728

Content: Macroeconomic turbulence and volatility in financial markets can fatally affect a firm's performance. Very few firms make serious attempts to inform market participants and other outsider stakeholders about the impact of macroeconomic fluctuations, and, worse, top management in most firms cannot differentiate between when a change in performance is due to a change in the firm's intrinsic competitiveness or a reflection of macroeconomic conditions outside their influence. Corporate Decision-Making with Macroeconomic Uncertainty: Performance and Risk Management develops and presents in an easily comprehensible way the essential elements of a corporate strategy for managing uncertainty in the macroeconomic environment. This Macroeconomic Uncertainty Strategy, or MUST, enhances firm value by allowing management and external stakeholders to become better informed about the development of corporate competitiveness in a turbulent macroeconomic environment. The MUST also provides guidelines for how to develop a successful risk management program

Note: Intro -- Contents -- 1 Macroeconomic Uncertainty in a Corporate Perspective -- 1.1 Introduction -- 1.2 The macroeconomic environment of the firm -- 1.3 What level of concern? -- 1.4 Macroeconomic Uncertainty Strategy (MUST) -- 1.5 The contents of this book -- 2 Concepts of Macroeconomic Risk Management -- 2.1 Introduction -- 2.2 Corporate risk: A brief review of the concept -- 2.3 Corporate risk: Who cares? -- 2.4 Macroeconomic risk -- 2.5 What could be gained from a risk management program? -- 2.6 Risk management and the creation of options -- 2.7 Concluding remarks: The case for risk management -- 3 Traditional Approaches to Measuring Macroeconomic Exposure -- 3.1 Introduction -- 3.2 From transaction exposure to economic exposure -- 3.3 Translation exposure -- 3.4 From translation exposure to economic exposure -- 3.5 Does the translation method matter? -- 3.6 A comparison of exchange rate exposure measures -- 3.7 Interest rate exposure measures -- 3.8 Concluding remarks on traditional exposure measures -- Appendix 3.1: Measuring translation exposure under the monetary/non-monetary and the all-current methods -- Appendix 3.2: Purchasing Power Parity and real exchange rates -- Appendix 3.3: International Fisher Parity -- 4 Measuring Macroeconomic Impact on the Firm: A Comprehensive Approach -- 4.1 Introduction -- 4.2 Determinants of cash flow exposure -- 4.3 Estimating cash flow exposure -- 4.4 Decomposing cash flow exposure -- 4.5 Exposure coefficients and sizes of shocks -- 4.6 The share price and macroeconomic fluctuations -- 4.7 Concluding remarks on the comprehensive approach -- 5 Measuring Macroeconomic Exposure: The Case of Volvo Cars -- 5.1 Introduction -- 5.2 Exposure coefficients -- 5.3 The choice of dependent variable -- 5.4 The choice of independent variables and time horizon -- 5.5 Volvo Cars , 10.3 Realized versus non-realized and anticipated versus unanticipated gains and losses -- 10.4 Nominal versus real magnitudes -- 10.5 Evaluation of risk management strategies -- 10.6 Centralization versus decentralization of risk management -- 10.7 Concluding remarks on evaluation, feedback, and organization -- 11 What Shareholders Ought to Know -- 11.1 Introduction -- 11.2 Efforts to create standards -- 11.3 A comprehensive approach to assessing the impact of macroeconomic fluctuations on the firm -- 11.4 Contemporary practice relative to IAS 1 on reporting of macroeconomic influences -- 11.5 Illustration of an information release that satisfies the demands of the outside shareholder -- 11.6 Concluding remarks on the reporting of the impact of macroeconomic fluctuations on corporate performance -- 12 Macroeconomic Uncertainty Strategy (MUST) Analysis: A Summary -- 12.1 Introduction -- 12.2 Shortcomings of traditional methods -- 12.3 Measures of corporate performance and exposure assessment -- 12.4 Elements of MUST analysis -- References -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W. , 5.6 Results, interpretations, and the use of coefficients -- 5.7 Using the exposure coefficients for future periods -- 5.8 Concluding remarks on the case of Volvo Cars -- 6 Hedging Macroeconomic Exposure -- 6.1 Introduction -- 6.2 Derivative contracts and transaction exposure: An overview -- 6.3 Practices in managing translation exposure -- 6.4 Hedging interest rate and inflation risks -- 6.5 Hedging macroeconomic exposure to market price variables -- 6.6 Hedging with uncertain exposure using derivatives -- 6.7 Taxes and hedge contracts -- 6.8 Concluding remarks on approaches to hedge macroeconomic uncertainty -- 7 Evaluating Cash Flow at Risk -- 7.1 Introduction -- 7.2 From exposures to Cash Flow at Risk (CFaR) -- 7.3 Information requirements for CFaR analysis -- 7.4 Norsk Hydro and its exposures -- 7.5 Estimating CFaR -- 7.6 Hedging exposure to reduce CFaR -- 7.7 Concluding remarks on Cash Flow at Risk -- 8 Strategies for Risk and Exposure Management -- 8.1 Introduction -- 8.2 Choice of target variable and time horizon -- 8.3 Management's risk attitude -- 8.4 Price adjustment in goods and financial markets -- 8.5 Choice of exposure management strategies -- 8.6 Information requirements -- 8.7 Adjustability of commercial operations: Real options -- 8.8 Concluding remarks on the choice of strategy -- 9 Recognizing Macroeconomic Fluctuations in Value-Based Management -- 9.1 Introduction -- 9.2 VBM and macroeconomic fluctuations -- 9.3 Cash flow decomposition and valuation: The case of Electrolux -- 9.4 Decomposition in performance assessment -- 9.5 Taking flexibility into account -- 9.6 Concluding remarks about MUST analysis in performance assessment -- 10 Evaluation, Feedback, and Organization -- 10.1 Introduction -- 10.2 Managers' incentives and the firm's objectives

Additional Edition: Print version Oxelheim, Lars Corporate Decision-Making with Macroeconomic Uncertainty Cary : Oxford University Press, Incorporated,c2008 ISBN 9780195335743

Language: English

Keywords: Electronic books

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Format: 268 pages , illustrations

Edition: Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

ISBN: 9789027285942

Series Statement: American Translator Association scholarly monography series v. 5

Note: Published 1991 by the University Center at Binghamton (SUNY) , section 1. What happens when one translates -- section 2. Some theoretical aspects of translation -- section 3. Translating non-prose genres -- section 4. Putting theory to practice -- section 5. Language specific issues in translation -- section 6. Translation in the university setting

Language: English

Keywords: Electronic books ; Electronic books

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UID:

Format: 1 online resource (471 pages)

Edition: 1st ed.

ISBN: 9780080489889

Series Statement: The Morgan Kaufmann Series in Computer Graphics Series

Content: The first book on X3D-the new 3D graphics architecture for the Web

Note: Front Cover -- X3D: Extensible 3D Graphics for Web Authors -- Copyright Page -- Dedication Page -- Contents -- Preface -- 1. Goals -- 2. Motivation -- 3. Reader background -- 4. Software support -- 5. Book structure -- 5.1. Typographic conventions -- 5.2. Chapter organization -- 6. Chapter descriptions -- 6.1. Chapter topics -- 6.2. Appendices -- 6.3. How to use this book -- Contributor List -- About the Authors -- Chapter 1: Technical Overview -- 1. Introduction -- 2. Concepts -- 2.1. Historical background: VRML, ISO, and the Web3D Consortium -- 2.2. X3D browsers -- 2.3. X3D specifications -- 2.4. Scene graph -- 2.5. File structure -- 2.5.1. File header -- 2.5.2. X3D header statement -- 2.5.3. Profile statements -- 2.5.4. Component statements -- 2.5.5. Meta statements -- 2.5.6. Scene graph body -- 2.6. Field types -- 2.7. Abstract node types -- 2.8. File encodings: XML, ClassicVRML, and Compressed -- 2.8.1. Extensible Markup Language (XML) encoding: .x3d files -- 2.8.1.1. XML motivations -- 2.8.1.2. XML design for X3D -- 2.8.1.3. XML validation -- 2.8.2. ClassicVRML encoding: .x3dv files -- 2.8.3. Binary encoding: .x3db files -- 2.9. Hello World example using X3D-Edit and an X3D browser -- 3. Summary -- 3.1. Key ideas -- 3.2. Next chapters -- Reference -- Chapter 2: Geometry Nodes, Part 1: Primitives -- 1. What this chapter covers -- 2. Concepts -- 2.1. Purpose and common functionality -- 2.2. Common fields -- 2.2.1. solid -- 2.3. Abstract node types -- 2.3.1. X3DShapeNode type -- 2.3.2. X3DGeometryNode type -- 2.3.3. X3DFontStyleNode type -- 2.4. Hints and warnings -- 3. Node descriptions -- 3.1. Shape node -- 3.1.1. Hints and warnings -- 3.2. Box node -- 3.2.1. size -- 3.2.2. Hints and warnings -- 3.3. Cone node -- 3.3.1. bottomRadius and height -- 3.3.2. bottom and side -- 3.3.3. Hints and warnings -- 3.4. Cylinder node , 2.2. Viewing model -- 2.3. Navigation model -- 2.4. Collision detection and terrain following -- 2.5. Abstract node types -- 2.5.1. X3DBindableNode type -- 3. Node descriptions -- 3.1. Viewpoint node -- 3.1.1. description -- 3.1.2. position -- 3.1.3. orientation -- 3.1.4. fieldOfView -- 3.1.5. jump -- 3.1.6. centerOfRotation -- 3.1.7. Hints and warnings -- 3.2. NavigationInfo node -- 3.2.1. type -- 3.2.2. speed -- 3.2.3. headlight -- 3.2.4. transitionType, transitionTime and transitionComplete -- 3.2.5. visibilityLimit -- 3.2.6. avatarSize -- 3.2.7. Hints and warnings -- 3.3. Anchor node -- 3.3.1. description -- 3.3.2. url -- 3.3.3. parameter -- 3.3.4. Keyboard emulation of pointing device -- 3.3.5. Hints and warnings -- 3.4. Billboard node -- 3.4.1. axisOfRotation -- 3.4.2. Hints and warnings -- 3.5. Collision node -- 3.5.1. collideTime -- 3.5.2. proxy -- 3.5.3. Hints and warnings -- 4. Summary -- 4.1. Key ideas -- 4.2. Related nodes and concepts -- 4.3. Next chapter -- Chapter 5: Appearance, Material, and Textures -- 1. What this chapter covers -- 2. Concepts -- 2.1. Purpose and common functionality -- 2.1.1. Texture coordinates -- 2.2. Abstract node types -- 2.2.1. X3DAppearanceNode and X3DAppearanceChildNode types -- 2.2.2. X3DMaterialNode type -- 2.2.3. X3DTextureNode, X3DTextureCoordinateNode, and X3DTextureTransformNode types -- 2.2.4. X3DTexture2DNode type -- 2.2.5. X3DTextureTransform2DNode type -- 3. Node descriptions -- 3.1. Appearance node -- 3.1.1. Hints and warnings -- 3.2. Material node -- 3.2.1. ambientIntensity -- 3.2.2. diffuseColor -- 3.2.3. emissiveColor -- 3.2.4. specularColor and shininess -- 3.2.5. transparency -- 3.2.6. Hints and warnings -- 3.3. FillProperties node -- 3.3.1. filled -- 3.3.2. hatched -- 3.3.3. hatchColor -- 3.3.4. hatchStyle -- 3.3.5. Hints and warnings -- 3.4. LineProperties node -- 3.4.1. applied , 3.1. BooleanFilter node , 3.1.1. enabled -- 3.1.2. startTime -- 3.1.3. stopTime -- 3.1.4. cycleInterval -- 3.1.5. loop -- 3.1.6. cycleTime -- 3.1.7. isActive -- 3.1.8. isPaused -- 3.1.9. pauseTime -- 3.1.10. resumeTime -- 3.1.11. elapsedTime -- 3.1.12. Hints and warnings -- 3.2. ScalarInterpolator Node -- 3.2.1. key and keyValue -- 3.2.2. Hints and warnings -- 3.3. ColorInterpolator node -- 3.3.1. Example -- 3.3.2. key and keyValue -- 3.3.3. Hints and warnings -- 3.4. PositionInterpolator node -- 3.4.1. key and keyValue -- 3.4.2. Hints and warnings -- 3.5. OrientationInterpolator node -- 3.5.1. key and keyValue -- 3.5.2. Hints and warnings -- 3.6. NormalInterpolator node -- 3.6.1. key and keyValue -- 3.6.2. Hints and warnings -- 3.7. CoordinateInterpolator node -- 3.7.1. key and keyValue -- 3.7.2. Hints and warnings -- 3.8. PositionInterpolator2D node -- 3.8.1. key and keyValue -- 3.8.2. Hints and warnings -- 3.9. CoordinateInterpolator2D node -- 3.9.1. key and keyValue -- 3.9.2. Hints and warnings -- 4. Summary -- 4.1. Key ideas -- 4.2. Related nodes and concepts -- 4.3. Next chapter -- Chapter 8: User Interactivity Nodes -- 1. What this chapter covers -- 2. Concepts -- 2.1. Purpose and common functionality -- 2.2. X3DSensorNode type -- 2.3. X3DPointingDeviceSensorNode type -- 2.4. X3DTouchSensorNode type -- 2.5. X3DDragSensorNode type -- 2.6. X3DKeyDeviceSensorNode type -- 3. Node descriptions -- 3.1 TouchSensor node -- 3.2. PlaneSensor node -- 3.3. CylinderSensor node -- 3.4. SphereSensor node -- 3.5. KeySensor node -- 3.6. StringSensor node -- 4. Summary -- 4.1. Key ideas -- 4.2. Related nodes and concepts -- 4.3. Next chapter -- Chapter 9: Event Utilities and Scripting -- 1. What this chapter covers -- 2. Concepts -- 2.1. Purpose and common functionality -- 2.2. X3DScriptNode type -- 2.3. X3DSequencerNode type -- 2.4. X3DTriggerNode type -- 3. Node Descriptions , 3.4.1. radius and height -- 3.4.2. bottom, side, and top -- 3.4.3. Hints and warnings -- 3.5. Sphere node -- 3.5.1. radius -- 3.5.2. Hints and warnings -- 3.6. Text node -- 3.6.1. string -- 3.6.2. length -- 3.6.3. maxExtent -- 3.6.4. Hints and warnings -- 3.7. FontStyle node -- 3.7.1. family -- 3.7.2. justify -- 3.7.3. language -- 3.7.4. style -- 3.7.5. size and spacing -- 3.7.6. horizontal, leftToRight, and topToBottom -- 3.7.7. Hints and warnings -- 3.7.8. Parameter combinations -- 4. Summary -- 4.1. Key ideas -- 4.2. Related nodes and concepts -- 4.3. Next chapter -- Chapter 3: Grouping Nodes -- 1. What this chapter covers -- 2. Concepts -- 2.1. Purpose and common functionality -- 2.2. Units of measurement and coordinate systems -- 2.3. Coordinate system details -- 2.3.1. Which way is up? -- 2.3.2. "Right-hand rule" rules! -- 2.3.3. Orientation -- 2.4. DEF and USE -- 2.5. Abstract node types -- 2.5.1. X3DChildNode type -- 2.5.2. X3DBoundedObject type -- 2.5.3. X3DGroupingNode type -- 2.5.4. X3DInfoNode type -- 2.5.5. X3DUrlObject abstract interface -- 3. Node descriptions -- 3.1. Group and StaticGroup nodes -- 3.2. Transform node -- 3.2.1. translation -- 3.2.2. rotation -- 3.2.3. center -- 3.2.4. scale -- 3.2.5. scaleOrientation -- 3.2.6. Order of translation, rotation, scaling, and center operations -- 3.2.7. Hints and warnings -- 3.3. Inline node -- 3.3.1. Uniform resource locator (url) field -- 3.3.2. load -- 3.3.3. Hints and warnings -- 3.4. LOD node -- 3.4.1. center -- 3.4.2. forceTransitions -- 3.4.3. level_changed -- 3.4.4. range -- 3.4.5. Hints and warnings -- 3.5. Switch node -- 3.5.1. whichChoice -- 3.5.2. Hints and warnings -- 4. Summary -- 4.1. Key ideas -- 4.2. Related nodes and concepts -- 4.3. Next chapter -- Chapter 4: Viewing and Navigation -- 1. What this chapter covers -- 2. Concepts -- 2.1. Purpose and common functionality , 3.4.2. linewidthScaleFactor -- 3.4.3. linetype -- 3.4.4. Hints and warnings -- 3.5. ImageTexture node -- 3.5.1. url -- 3.5.2. Hints and warnings -- 3.6. MovieTexture node -- 3.6.1. loop -- 3.6.2. speed -- 3.6.3. startTime and stopTime -- 3.6.4. pauseTime and resumeTime -- 3.6.5. isActive and isPaused -- 3.6.6. duration_changed and elapsedTime -- 3.6.7. Hints and warnings -- 3.7. PixelTexture node -- 3.7.1. SFImage Type -- 3.7.2. image -- 3.7.3. Hints and warnings -- 3.8. TextureTransform node -- 3.8.1. translation -- 3.8.2. center and rotation -- 3.8.3. scale -- 3.8.4. Hints and warnings -- 3.9. TextureCoordinate node -- 3.9.1. point -- 3.9.2. Hints and warnings -- 3.10. TextureCoordinateGenerator node -- 3.10.1. mode and parameter -- 3.10.2. Hints and warnings -- 4. Summary -- 4.1. Key ideas -- 4.2. Related nodes and concepts -- 4.3. Next chapter -- Chapter 6: Geometry Nodes, Part 2: Points, Lines, and Polygons -- 1. What this chapter covers -- 2. Concepts -- 2.1. Purpose and common functionality -- 2.2. Common geometry fields -- 3. Node descriptions -- 3.1. Color and ColorRGBA nodes -- 3.2. Coordinate and CoordinateDouble nodes -- 3.3. PointSet node -- 3.4. IndexedLineSet node -- 3.5. LineSet node -- 3.6. IndexedFaceSet node -- 3.7. ElevationGrid node -- 3.8. Extrusion node -- 4. Summary -- 4.1. Key ideas -- 4.2. Related nodes and concepts -- 4.3. Next chapter -- Chapter 7: Event Animation and Interpolation -- 1. What this chapter covers -- 2. Concepts -- 2.1. Animation as scene-graph modification -- 2.2. Purpose and common functionality -- 2.3. ROUTE connections -- 2.3.1. Hints and warnings -- 2.4. Interpolation -- 2.5. Constructing animation chains: 10 steps -- 2.6. Abstract node types -- 2.6.1. X3DTimeDependentNode type -- 2.6.2. X3DSensorNode type -- 2.6.3. X3DInterpolatorNode type -- 3. Node descriptions -- 3.1. TimeSensor node

Additional Edition: Print version Brutzman, Don X3d San Diego : Elsevier Science & Technology,c2007 ISBN 9780120885008

Language: English

Keywords: Electronic books ; Electronic books

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UID:

Format: 1 online resource (295 pages)

Edition: 1st ed.

ISBN: 9780750682343 , 9780080878096

Content: The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners

Note: Cover -- Data Mining and Market Intelligence for Optimal Marketing Returns -- Copyright -- Contents -- Preface -- Biographies -- CHAPTER 1 Introduction -- Strategic importance of metrics, marketing research and data mining in today's marketing world -- The role of metrics -- The role of research -- The role of data mining -- An effective eight-step process for incorporating metrics, research and data mining into marketing planning and execution -- Step 1: identifying key stakeholders and their business objectives -- Step 2: selecting appropriate metrics to measure marketing success -- Step 3: assessing the market opportunity -- Step 4: conducting competitive analysis -- Step 5: deriving optimal marketing spending and media mix -- Step 6: leveraging data mining for optimization and getting early buy-in and feedback from key stakeholders -- Step 7: tracking and comparison of metric goals and results -- Step 8: incorporating the learning into the next round of marketing planning -- Integration of market intelligence and databases -- Cultivating adoption of metrics, research and data mining in the corporate structure -- Identification of key required skills -- Creating an effective engagement process -- Promoting research and analytics -- CHAPTER 2 Marketing Spending Models and Optimization -- Marketing spending model -- Static models -- Dynamic models -- Marketing spending models and corporate finance -- A framework for corporate performance marketing effort integration -- CHAPTER 3 Metrics Overview -- Common metrics for measuring returns and investments -- Measuring returns with return metrics -- Measuring investment with investment metrics -- Developing a formula for return on investment -- Common ROI tracking challenges -- Process for identifying appropriate metrics -- Identification of the overall business objective , Case study two: attrition modeling for customer retention -- Case study three: customer growth model -- CHAPTER 10 Data Mining for Cross-Selling and Bundled Marketing -- Association engine -- Case study one: e-commerce cross-sell -- Model building -- Model validation -- Case study two: online advertising promotions -- Model building -- Model validation -- CHAPTER 11 Web Analytics -- Web analytics overview -- Web analytic reporting overview -- Brand or product awareness generation -- Web site content management -- Lead generation -- E-commerce direct sales -- Customer support and service -- Web syndicated research -- CHAPTER 12 Search Marketing Analytics -- Search engine optimization overview -- Site analysis -- SEO metrics -- Search engine marketing overview -- SEM resources -- SEM metrics -- Onsite search overview -- Visitor segmentation and visit scenario analysis -- Index , Probability density functions -- Independent and dependent variables -- Covariance and correlation coefficient -- Tests of significance -- Experimental design -- CHAPTER 7 Introduction to Data Mining -- Data mining overview -- An effective step by step data mining thought process -- Step one: identification of business objectives and goals -- Step two: determination of the key focus business areas and metrics -- Step three: translation of business issues into technical problems -- Step four: selection of appropriate data mining techniques and software tools -- Step five: identification of data sources -- Step six: conduction of analysis -- Step seven: translation of analytical results into actionable business recommendations -- Overview of data mining techniques -- Basic data exploration -- Linear regression analysis -- Cluster analysis -- Principal component analysis -- Factor analysis -- Discriminant analysis -- Correspondence analysis -- Analysis of variance -- Canonical correlation analysis -- Multi-dimensional scaling analysis -- Time series analysis -- Conjoint analysis -- Logistic regression -- Association analysis -- Collaborative filtering -- CHAPTER 8 Audience Segmentation -- Case study one: behavior and demographics segmentation -- Model building -- Model validation -- Case study two: value segmentation -- Model building -- Model validation -- Case study three: response behavior segmentation -- Model building -- Validation -- Case study four: customer satisfaction segmentation -- Model building -- Validation -- CHAPTER 9 Data Mining for Customer Acquisition, Retention, and Growth -- Case study one: direct mail targeting for new customer acquisition -- Purchase model on prospects having received a catalog -- Purchase model based on prospects not having received a catalog -- Prospect scoring -- Modeling financial impact , Understanding the impact of a marketing effort on target audience migration -- Selection of appropriate marketing communication channels -- Identification of appropriate return metrics by stage in the sales cycle -- Differentiating return metrics from operational metrics -- CHAPTER 4 Multi-channel Campaign Performance Reporting and Optimization -- Multi-channel campaign performance reporting -- Multi-channel campaign performance optimization -- Uncovering revenue-driving factors -- CHAPTER 5 Understanding the Market through Marketing Research -- Market opportunities -- Market size -- Factors that impact market-opportunity dynamics -- Market growth trends -- Market share -- Basis for market segmentation -- Market segmentation by market size, market growth, and market share: case study one -- Using market research and data mining for building a marketing plan -- Marketing planning based on market segmentation and overall company goal: case study two -- Target-audience segmentation -- Target-audience attributes -- Types of target-audience segmentation -- Understanding route to market and competitive landscape by market segment -- Routes to market -- Competitive landscape -- Competitive analysis methods -- Overview of marketing research -- Syndicated research versus customized research -- Primary data versus secondary data -- Surveys -- Panel studies -- Focus groups -- Sampling methods -- Sample size -- Research report and results presentation -- Structure of a research report -- CHAPTER 6 Data and Statistics Overview -- Data types -- Overview of statistical concepts -- Population, sample, and the central limit theorem -- Random variables -- Probability, probability mass, probability density, probability distribution, and expectation -- Mean, median, mode, and range -- Variance and standard deviation -- Percentile, skewness, and kurtosis

Additional Edition: Print version Chiu, Susan Data Mining and Market Intelligence for Optimal Marketing Returns Oxford : Taylor & Francis Group,c2011 ISBN 9780750682343

Language: English

Keywords: Electronic books

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