Umfang:
[3], 57, [12] pages :
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richly illustrated (chiefly colour) ;
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1 supplement (5 colour plates) + 1 CD-ROM (12 cm).
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22 x 20 cm. +
Inhalt:
"The field of graphic design has been affected by several factors including history, society and especially art and design movements. [...] In recent years the understanding of the importance of graphical and artistic meaning of book covers has surged and became of more and more importance to graphic designers and publishing houses alike. Rather than using of the book covers only as a protective sleeve, their design developed quickly with the consistently developing technology. [...] Since the book covers have an aim to transmit a message to the reader, designers and publishers are following the new trend and movements in the society to convey their message to the readers in a powerful way. They are one of the most important factors that help in engaging the attention of readers. They are not only the jacket of a book, but also first communication barrier between reader and author and first informative page for the reader. Book covers can be related with story of the book they contain or summarize the book in an abstract or even tangible method or they establish a link with art and design movements of the time of the book. That is why visual language of book cover design style effected by new trends, art and design movements, political situations and society. In this age, visuality has significant role among people. The aim of this research is to critically examine and reveal book cover's design styles and focus on the years from 1890 to 2018 to show how book covers are influenced by art and design movements of their respective time periods. This research focuses on 5 previous significant art and design movements which are Art Nouveau, Bauhaus, Dadaism, Swiss Style and Postmodernism and analyses their historic and graphic styles. The reason I chose these specific art and design movements which are Art Nouveau, Dadaism, Bauhaus, Swiss Style and Postmodernism is that all of them has strong graphic languages on their time and they still play significant roles nowadays. After a thorough analysis of the time periods, I will redesign a book cover of 'The Sun and Her Flowers', a best-seller from 2017 by Rupi Kaur with these art and design movements to show what kind of book cover design could have been created if they would be published in their specific time periods."
Anmerkung:
DISSERTATION NOTE: bachelor thesis in Graphic Design and Visual Communication, BAU International Berlin University of Applied Sciences, 2018.
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Introduction -- Research methods -- BOOK COVER DESIGN : Overview -- Development of book cover design -- ART MOVEMENTS : Art nouveau : history and graphic language -- Dadaism : history and graphic language -- Bauhaus : history and graphic language -- Swiss style : history and graphic language -- Postmodernism : history and graphic language -- DESIGN PROJECT : Art nouveau : inspirations and design -- Dadaism : inspirations and design -- Bauhaus : inspirations and design -- Swiss style : inspirations and design -- Postmodernism : inspirations and design -- Conclusion -- Bibliography.
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SUPPLEMENT NOTE: accompanied by a supplement without title consisting of 5 book cover projects.
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SUPPLEMENT NOTE: 1 CD-ROM containing thesis and supplement is inserted in pocket attached to inside back cover.
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ISSUING BODY NOTE: BAU International Berlin University of Applied Sciences is the former name of Berlin International University of Applied Sciences.
Sprache:
Englisch
Schlagwort(e):
Academic theses
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