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Format: 77 pages : , illustrations ; , 21 × 29.7 cm.

Content: AI-GENERATED ABSTRACT: Abstract: This paper explores and investigates the impact of technostress on the well-being and academic performance of bachelor's students from private universities in Berlinches The quick and ubiquitous adoption of technology in higher education has transformed the teaching-learning process, but it also results challenges such as technostress. The study uses a mixed-method approach, combining online surveys and interviews to gather a deeper understanding of the issue. Survey participants from Berlin's private universities answered questions about technostress, well-being, and academic performance. Alumni network students provided detailed responses in interviews. The online survey and interview results are analysed and summarised. The paper concludes with recommendations for universities to address technostress and suggests future research directions. This research contributes to a better understanding of technostress among students and focuses on the need to balance technology's benefits and challenges in higher education. Keywords: technostress, well-being, academic performance, higher education, mixed-method approach, online surveys, interviews, technology adoption, university students, teaching-learning process.

Note: DISSERTATION NOTE: Bachelor of Arts thesis in International Management and Marketing, Berlin International University of Applied Sciences, 2023. , Table of Contents 1 Introduction ................................................................. 1 2 Theoretical Background .......................................... 4 2.1 Technostress .......................................................... 4 2.2 Technostress and Well-being .............................. 5 2.3 Technostress Among Students ............................ 6 3 Research Model ........................................................... 8 4 Methodology ............................................................... 9 4.1. Data Collection .................................................... 9 4.2. Survey Instruments ............................................. 10 4.3 Interview Instruments .......................................... 12 5 Data Analysis .............................................................. 14 5.1 Demographics of the Survey Respondents ........... 14 5.2 Survey Analysis ...................................................... 15 5.2.1 Descriptive Statistical Analysis ................................. 15 5.2.2 Inferential Statistical Analysis ................................ 17 5.2.2.1 Analysis of Variance ......................................... 18 Statistical Analysis Summary ........................................... 20 5.3 Demographic of the Interviewees ........................ 21 5.4 Interview Analysis .................................................. 21 5.4.1 Technology Usage .................................................. 23 5.4.2 Emotional Response ............................................... 23 5.4.3 Impact on Daily Life .............................................. 24 5.4.4 Experience With Technology .................................... 24 5.4.5 Technostress .......................................................... 25 5.4.6 Academic Performance ........................................... 25 5.4.7 Technostress Management ...................................... 26 5.4.8 University Support .................................................. 26 5.4.9 University Awareness ............................................. 27 Interview Analysis Summary ................................................. 27 6 Discussion and Conclusion ...................................... 29 7 Limitations of the Study ........................................... 32 8 References ................................................................. 33 appendix 1 - Interview Transcript ................................. 42 Interview 1 - Male - 3rd Year ........................................ 42 Interview 2 - Male - 3rd Year ........................................ 46 Interview 3 - Male - 3rd Year ........................................ 49 Interview 4 - Female - 3rd Year ..................................... 55 Interview 5 - Female - 3rd Year ..................................... 61 Interview 6 - Female - 3rd Year ..................................... 65 Interview 7 - Male - 3rd Year ........................................ 69 appendix 2 - Declaration .............................................. 73

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Format: 27 pages : , illustrations ; , 21 × 29.7 cm.

Content: AI-GENERATED ABSTRACT: Abstract: This thesis explores the change in brand strategy during the internationalization of Western F&B enterprises, especially when it penetrates the Asian market. The selected case study is Unilever - one of the largest international enterprises in the world. The research question is "How did Unilever change its brand strategies compared to its initial ones in the Western countries to enter the F&B market of Asian countries?" This thesis also examines Unilever's strategies in the US - representing the Western markets; China and Vietnam - representing the Asian markets. The change in brand strategies from the original will be explored and explained based on Keller's Brand Equity Pyramid and Hofstede's theory of cultural dimensions. The selected research method is qualitative research, and the primary data will be collected by observation method. Finally, this thesis concludes that Unilever has changed its brand strategy based on the cultural characteristics and social needs of the market to maintain strong competitiveness in the process of internationalization. Keywords: Brand strategies, Unilever, internationalization.

Note: DISSERTATION NOTE: Bachelor of Arts thesis in Digital Business and Management, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction........................................................................1 2. Literature Review.................................................................3 2.1 General Theories and Theoretical Framework...........................3 2.1.1 Brand Strategies in the Internationalization Process...........3 2.1.2 the Difference Between the Western and Asian Cultures....5 2.1.3 Theoretical Framework...........................................7 2.2 the Case of Unilever in the F&b Industry.................................7 2.2.1 Company Overview................................................8 2.2.2 Previous Studies: Unilever in the Internationalization Process.8 2.2.3 Gaps of Studies...................................................11 3. Method............................................................................12 3.1 Research Method..........................................................12 3.2 Data Collection and Analysis............................................12 3.3 Research Limitation and Ethical Consideration...........................12 4. Results...........................................................................12 4.1 Brand Identity..............................................................13 4.2 Brand Meaning.............................................................14 4.3 Brand Response...........................................................15 4.4 Brand Relationships......................................................15 5. Conclusion and Recommendations........................................16 6. References......................................................................17 7. Appendices.....................................................................21

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Format: 44 pages : , illustrations ; , 21 × 29.7 cm.

Content: AI-GENERATED ABSTRACT: Abstract: The following dissertation gives insight on factors and effects associated with stress and burnout in the workplace and the relationship between stress and burnout through a systematical analysis. The purpose of this thesis is tied to the tremendous importance of mental health and its influential implications on both individuals and even economies as a whole. Keywords: stress, burnout, workplace, mental health, systematic analysis, individual impact, economic implications, stress factors, burnout relationship, health effects

Note: DISSERTATION NOTE: Bachelor of Arts thesis in International Management and Marketing, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction............................................................4 2. Literature Review......................................................6 3. Methodology..........................................................15 4. Results...............................................................17 5. Discussion............................................................23 6. Conclusion............................................................32 references..............................................................34 appendix A: Thesis Declaration Page.....................................44

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Format: 39 pages : , illustrations ; , 21 × 29.7 cm.

Content: AI-GENERATED ABSTRACT: Abstract: "There are decades where nothing happens; and there are weeks where decades happen", (Lenin, date of publication not identified), and how can a country tailor its marketing strategies around multiple crises is a question to be asked. The research will offer an in-depth examination of various spheres of interest, focusing on three digital media campaigns within the context of Turkey as a touristic destination. Amadeus IT Group's data will be utilized for the study, and statistical analysis will be conducted to investigate the effectiveness and the impact of these campaigns on the traveller's decision-making process. Unexpected findings will shift the existing paradigm, leading to a second round of investigation to further understand these results. Upon the potential event of failing to report positive results, a set of conclusions will be drawn, and these findings will subsequently lead to various recommendations, which form the core emphasis of this study. This research intends to contribute to the body of knowledge by providing insights into how a country's marketing strategies can be adapted, and moreover, and how a country should evaluate itself before demanding media services. In the realm of digital marketing, the study can help marketers understand how to better tailor their strategies to suit different types of customers, but moreover the existing need for exploration with a focus on campaign metrics. Keywords: crisis marketing, digital media campaigns, Turkey, tourism, Amadeus IT Group, statistical analysis, decision-making, digital marketing strategies, campaign metrics, media services evaluation

Note: DISSERTATION NOTE: Bachelor of Arts thesis in International Management and Marketing, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction...........................................................2 1.1 Research Problem..................................................2 1.2 Research Objectives................................................2 1.3 Research Questions................................................2 1.4 Scope and Limitations..............................................2 1.5 Significance of the Study..........................................2 2. Literature Review.....................................................3 2.1 Literature Review..................................................3 2.2 Theoretical Framework.............................................3 2.3 the Consumption of Tourism........................................3 2.4 Criticism of Tourism...............................................3 2.5 Low-probability Events............................................3 2.6 Tourism in Turkey..................................................3 2.7 Persistent Events..................................................3 2.8 Amadeus and Amadeus Campaign......................................3 3. Methodology...........................................................4 3.1 Research Design....................................................4 3.2 Quantitative Techniques............................................4 3.3 Qualitative Techniques.............................................4 4. Findings..............................................................5 4.1 Correlation Analysis...............................................5 4.2 T-test Analysis....................................................5 4.3 Supporting Arguments...............................................5 5. Conclusion.............................................................6 6. References.............................................................7 7. Appendix...............................................................8 7.1 Interview..........................................................8

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Format: 48 pages : , illustrations ; , 21 × 29.7 cm.

Content: AI-GENERATED ABSTRACT: Abstract Purpose - By examining the associations between coaching techniques and their impact on general well-being, this systematic literature review aims to provide a deeper understanding of how coaching practices influence the outcomes of coaching interventions. Design/methodology/approach - A combination of the PRISMA framework and thematic analysis was applied and allowed for a reliable synthesis of the literature on coaching techniques and their implications for workplace well-being. Findings - Coaching techniques have been found to have a significant positive impact on various dimensions of well-being. The findings underscore the effectiveness of workplace coaching as a valuable tool for improving overall well-being and enhancing the quality of life and work experience for individuals in the workplace. Originality/value - By bringing together and analyzing a wide range of literature on coaching techniques and their impact on workplace well-being, this research is contributing to the existing body of knowledge by offering valuable insights into the effectiveness of different coaching approaches and their specific outcomes. Keywords: coaching techniques, well-being, systematic literature review, PRISMA framework, thematic analysis, workplace coaching, coaching effectiveness, quality of life, work experience, coaching outcomes.

Note: DISSERTATION NOTE: Bachelor of Arts thesis in International Management and Marketing, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction ............................................................................................... 1 2. Literature Review ......................................................................................... 2 2.1 Background ............................................................................................ 2 2.1.1 What Is Workplace Coaching? ............................................................ 3 2.1.2 What Is Well-being? .......................................................................... 5 2.2 Theoretical Framework .............................................................................. 6 2.2.1 Coaching Models .............................................................................. 8 2.2.2 Barriers and Limitations .................................................................... 9 2.3 Drivers and Antecedents of Workplace Coaching .......................................... 10 2.4 Workplace Coaching for Well-being Outcomes ........................................... 11 3. Methods ................................................................................................... 13 3.1 Literature Review Method and Scope ...................................................... 13 3.1.1 Eligibility Criteria .......................................................................... 13 3.1.2 Information Sources and Search Strategy ......................................... 14 3.1.3 Selection Process ............................................................................ 16 3.1.4 Data Collection Process ................................................................... 17 3.1.5 Data Analysis Process ..................................................................... 18 4. Findings ................................................................................................... 20 4.1 Coaching Techniques ............................................................................. 21 4.2 Theoretical Foundations .......................................................................... 23 4.3 Coaching Format and Skills ..................................................................... 24 4.4 Barriers and Challenges ......................................................................... 25 4.5 Coaching Outcomes ................................................................................. 26 5. Discussion ................................................................................................. 27 5.1 Practical Implications ............................................................................ 29 5.2 Limitations ............................................................................................ 30 6. Conclusion................................................................................................ 30 7. References ................................................................................................. 32 appendix ..................................................................................................... 39

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Format: 35 pages : , illustrations ; , 21 × 29.7 cm.

Content: AI-GENERATED ABSTRACT: Abstract: In today's increasingly digital era, the emergence of social media platforms has revolutionized how businesses interact with their customers. As a result, small and medium enterprises (SMEs) attending fairs are presented with a unique opportunity to harness the power of social media to enhance brand loyalty and create long-lasting relationships with their customers. This thesis explores the effective utilization of social media platforms as a strategic tool for SMEs attending fairs to increase brand loyalty and customer retention. A qualitative research method is employed in which interviews will be held with SME owners and managers. The semi-structured interview will allow the interviewees to express their experiences, thoughts, and insights on the matter more flexibly. In addition, through the analysis of primary data, the research seeks to identify key strategies and best practices SMEs should use to leverage social media platforms effectively. The findings reveal that social media platforms offer SMEs attending fairs a multitude of avenues to connect with their target audience, establish strong brand identities, and foster a sense of loyalty among customers and other businesses. By engaging customers through compelling content and personalized interactions, SMEs can build trust, strengthen their brand image, and deepen customer loyalty. In addition, these insights enable SMEs to adapt and tailor their marketing campaigns to align with customer preferences and behaviors, enhancing customer loyalty. Ultimately, this thesis serves as a valuable resource for SMEs attending fairs, providing actionable recommendations and insights into leveraging social media platforms effectively to bolster brand loyalty and cultivate lasting customer relationships. Keywords: digital era, social media, small and medium enterprises, SMEs, fairs, brand loyalty, customer retention, qualitative research, marketing strategies, customer engagement.

Note: DISSERTATION NOTE: Bachelor of Arts thesis in International Management and Marketing, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents abstract ........................................................................................................ I table of Contents ....................................................................................... Ii introduction ................................................................................................ 1 literature Review ...................................................................................... 3 the Role of Social Media Platforms ........................................................... 3 the Role of Fairs in Marketing, Brand Awareness, and Brand Loyalty for Smes ............................................................. 5 the Relation Between Fairs and Social Media Platforms Marketing ........... 6 method ........................................................................................................... 8 result ........................................................................................................... 10 Company Introduction .......................................................................... 10 Thematic Analysis ................................................................................ 11 Narrative Analysis ............................................................................... 12 discussion .................................................................................................... 18 1. Limitations ........................................................................................ 19 2. Implications of Findings .................................................................. 19 conclusion .................................................................................................. 21 references ................................................................................................. 25 appendix ........................................................................................................ 29

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Format: 87 pages : , illustrations ; , 21 × 29.7 cm.

Content: AI-GENERATED ABSTRACT: Abstract: This thesis aims to examine the impact of AI-enabled Customer Relationship Management (CRM) in small and medium-sized e-commerce businesses in Germany and India. The adoption of Artificial Intelligence (AI) in CRM is emerging as a solution for businesses in their marketing operations. The research addresses the competitive advantages including customer personalisation, segmentation, lead generation, targeting, data, and predictive analysis. This study gathers a mix of qualitative and quantitative approaches where survey respondents (N=30) and Interviews (N=10) include case studies of marketing professionals and executives. The research questions are analysed with two hypotheses which explains the value of AI in CRM for small and medium sized e-commerce businesses. The AI features in CRM provided by MoEngage are deeply analysed. The results show e-commerce businesses improve customer engagement and sales by effective personalisation and segmentation after implementation of AI-enabled CRM. Keywords: Artificial Intelligent (AI), CRM, AI-enabled CRM, small and medium-sized businesses, e-commerce, marketing, Segmentation, Personalisation.

Note: DISSERTATION NOTE: Master of Business Administration thesis, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents abstract..........................................................................................................v 1. Introduction................................................................................................1 1.1. Hypothesis........................................................................................2 2. Literature Review......................................................................................2 2.1. Artificial Intelligence (ai).................................................................2 2.2. Ai Transforming Crm in E-commerce..............................................8 2.3. Importance of Ai-enabled Crm.......................................................11 2.4. Ai-enabled Crm Adds Value to Small and Medium E-commerce Businesses.......................................................................................12 2.5. Crm in India and Germany..............................................................14 2.6. Challenges Faced by Small and Medium-sized E-commerce Businesses......................................................................................15 2.7. Moengage.......................................................................................17 2.7.1. About Moengage........................................................................17 2.7.2. Ai-enabled Crm Moengage: Sherpa..........................................19 2.7.3. Deeper Insights on Moengage Ai Capabilities in Crm.................20 2.7.3.1. How Does it Actually Predict?..........................................21 3. Research Methodology............................................................................21 3.1. Research Design..............................................................................22 3.2. Sampling..........................................................................................22 3.2.1. Qualitative Interviews...........................................................22 3.2.2. Survey...................................................................................23 3.3. Data Collection................................................................................23 3.3.1. Qualitative Interviews...........................................................23 3.4. Survey Forms................................................................................25 3.5. Data Analysis..................................................................................25 3.5.1. Interviews Analysis...............................................................25 3.5.2. Survey Analysis.....................................................................25 3.6. Validity and Reliability.......................................................................25 3.7. Ethical Considerations.....................................................................26 4. Results......................................................................................................26 4.1. Interview Results.............................................................................26 4.2. Survey Results................................................................................31 5. Discussions...............................................................................................35 5.1. H1: Implementing Ai-enabled Crm Systems in Small and Medium-sized E-commerce Businesses Improves Customer Engagement and Personalisation............................................................................35 5.2. H2: Small and Medium-sized E-commerce Businesses That Adopt Ai-enabled Crm Systems in India and Germany Experience Improved Customer Targeting and Segmentation........................................................38 6. Limitations and Scope for Future Research.................................................39 7. Conclusion................................................................................................39 8. References...............................................................................................41 9. Appendices...............................................................................................53

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Format: 106 pages : , illustrations ; , 21 × 29.7 cm.

Content: AI-GENERATED ABSTRACT: Abstract: Maximizing shareholder value seeks to grow stockholder wealth by enhancing Company operations and making strategic decisions that benefit stockholders, the Company, and the business. This strategy promotes prudent management, transparency, and accountability. This concentrates on the evolution of the Shareholder-maximizing approach to corporate governance and its theoretical foundations, focusing on "shared value". Due to its extensive coverage across academic disciplines, Scopus is a crucial database for exploring new perspectives on corporate governance and management. This literature review encompasses Academic and professional publications from 2011 to the present, primarily utilizing academic articles sourced from Scopus. To ensure reliable results and a meaningful literature review significant research was included, while insignificant research was excluded. This study follows specific criteria for inclusion and exclusion to generate valuable insights into the research questions. After extracting data from Scopus, duplicate studies eliminated, and the data collected from the Scopus database by downloading a CSV file and selecting all pertinent information regarding shared value. Following data collection, Co-authorship Analysis based on countries, Co-occurrence Analysis based on keywords, and Bibliographic Coupling was conducted using VOS viewer software. Additionally, a trend analysis was performed in Excel to assess the potential scope of future publications. Addressing the first research question, the study examines the current relevance and usefulness of the Shareholder value maximization strategy. Trend analysis revealed that the number of articles written on this subject has increased over time. The statistics suggest a growing recognition of the shortcomings of the Shareholder-centric paradigm in dealing with intricate socio-economic and ecological problems. Addressing the second question, the concept of shared value, which benefits society and business, has garnered significant attention as a more holistic approach to decision-making that considers the interests of stakeholders. This approach aims to integrate economic strategies with social and environmental objectives. Keywords: Shareholder Value Maximization, Shared Value, Corporate Governance, Corporate Social Responsibility, Conscious Capitalism, Systematic Literature Review.

Note: DISSERTATION NOTE: Master of Business Administration thesis, Berlin International University of Applied Sciences, 2023. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents list of Figures.......................................................................................................... Iii abstract ...................................................................................................................... Iv introduction ............................................................................................................. 1 Background and Context ............................................................................. 1 Statement of Problem.....................................................................................2 Aim and Objectives ............................................................................................. 4 Scope of Thesis...................................................................................................... 5 Significance of Research..............................................................................6 Shareholder Maximization Approach: an Overview .................. 7 Definition and Principles of Shareholder Maximization.......................................... 8 Historical Development and Prevalence.................................................................... 9 Criticisms and Controversies ................................................................................... 10 purpose of the Study ...................................................................................... 12 Importance of Identifying Alternatives.................................................................... 13 Contribution to Knowledge ...................................................................................... 15 methodology and Approach ..................................................................... 15 Systematic Literature Review Explanation..............................................................17 Data Sources and Search Strategy .......................................................................... 17 Inclusion and Exclusion Criteria ............................................................................ 18 Data Extraction and Synthesis................................................................................. 19 theories for Shareholder Value Maximization Approach .. 20 Stakeholder Theory....................................................................................................20 Triple Bottom Line .................................................................................................25 Conscious Capitalism...............................................................................................26 B Corp Certification ................................................................................................. 28 Long-term Value Creation.......................................................................................29 Shared Value.............................................................................................................31 Esg ........................................................................................................................... 32 research Questions ........................................................................................ 34 literature Review ............................................................................................... 36 methodology.......................................................................................................... 42 Search Process- Prisma Method.............................................................. 43 Process of Identifying the Records............................................................................44 Inclusion and Exclusion Criteria ......................................................... 44 Quality Assessment ......................................................................................... 45 Data Collection ................................................................................................ 45 Selection of Science Mapping ...................................................................... 46 Scientometric Techniques ............................................................................. 47 results ......................................................................................................................... 48 Top 20 Cited Articles ....................................................................................... 66 Forecasting and Analysis of Trends .......................................................................... 68 discussion .................................................................................................................. 70 Problems....................................................................................................................... 72 Constraints ................................................................................................................... 72 Consequences ............................................................................................................... 72 conclusion................................................................................................................ 73 references ............................................................................................................. 75 appendices ................................................................................................................. 88 Appendix "a" .......................................................................................................... 88 Appendix "b" ..........................................................................................................89 Appendix "c" .......................................................................................................... 90 Appendix "d" .......................................................................................................... 91 Appendix "e" ..........................................................................................................92 Appendix "f"...........................................................................................................94 Appendix "g" ........................................................................................................ 100 Appendix "h" ........................................................................................................ 101

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Format: 40 pages : , illustrations ; , 21 × 29.7 cm.

Content: AUTHOR-SUPPLIED ABSTRACT: Abstract: This thesis examines the analysis of the impact that pet-friendly policies in an organization have on the well-being of its employees. Nowadays, organizations are aware of the importance of creating a positive well-being environment as part of their organizational culture and the burnout and distress that entails the workload. Previous studies have shown the positivity in people's lives created when their level of well-being is high. Furthermore, research has proved that pets could increase well-being despite some constraints. Therefore, some organizations opted to implement pet-friendly policies. For data collection, a survey was chosen as a quantitative method approach, where 65 answers were collected by the thesis' author. The findings clearly stated positive and negative thoughts about having pets in the workplace. In addition, the respondents also provide some reasons. Finally, all the information was analyzed and tested to prove if a positive correlation exists when employees who feel comfortable with pets present positive well-being. Keywords: pet-friendly policies, well-being, organizational culture, burnout, distress, workload, positive well-being, pets, workplace, survey, quantitative method, positive correlation.

Note: DISSERTATION NOTE: Bachelor of Arts thesis in Business Administration - Human Resource Management and Leadership, Berlin International University of Applied Sciences, 2022. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents TABLE OF FIGURES ........................................................................................ iii TABLE OF ABBREVIATIONS ......................................................................... iii Abstract ............................................................................................................... 1 Chapter 1. Introduction ........................................................................................ 1 1.1. Context...................................................................................................... 1 Chapter 2. Literature review.................................................................................2 2.1. Introduction...................................................................................................2 2.2. Definition of well-being ............................................................................ 3 2.3. Factors driving well-being ......................................................................... 4 2.4. The growing importance of well-being ...................................................... 6 2.5. Well-being at work....................................................................................7 2.5.1. Definition ..............................................................................................7 2.5.2. Factors impacting well-being at work.....................................................8 2.6. Animals and well-being ............................................................................. 9 2.7. Conclusion .............................................................................................. 11 Chapter 3. Methods............................................................................................12 3.1. Introduction............................................................................................. 12 3.2. Survey distribution .................................................................................. 12 3.3. Survey design .......................................................................................... 13 3.4. The sample .............................................................................................. 14 3.5. Data analysis ........................................................................................... 14 Chapter 4. Results..............................................................................................16 4.1. Introduction.................................................................................................16 4.2. Context .......................................................................................................16 4.2.1. Demographics of the sample.....................................................................16 4.2.2. Well-being results ....................................................................................17 4.2.3. Pet-friendly results ................................................................................... 20 4.2.3.1. Comfort with pets in the workplace ....................................................... 20 4.2.3.2. Discomfort with pets in the workplace...................................................20 4.2.3.3. Pet-friendly workplaces and well-being ................................................. 21 4.2.4. Testing the research question 1: animals and well-being ........................... 22 4.2.4.1. The no group ......................................................................................... 22 4.2.4.2. The yes group........................................................................................22 Chapter 5. Discussion ........................................................................................23 Chapter 6. Conclusions ...................................................................................... 24 References .....................................................................................................25 Appendix 1. ........................................................................................................IV Appendix 2. .........................................................................................................V Thesis Declaration Page......................................................................................XI

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Format: 93 pages : , illustrations ; , 21 × 29.7 cm.

Content: AUTHOR-SUPPLIED ABSTRACT: Abstract: This quantitative research focuses on understanding stress among Higher Educators in Germany and their corresponding motivations/rewards. The study aims to benefit universities, professors, and students by providing insights into the stress levels and motivations of Higher Educators. The research begins with a literature review on stress, including its definition, impact, and specifically in the context of Higher Education. Motivation will also be explored to understand how different employees find motivation in their job-related tasks. The review encompasses international and German-specific literature on stress and education systems. Data will be collected through an online survey distributed to professors in German universities. The collected data will be analyzed using SPSS to identify any notable characteristics related to stress and motivation among different demographic groups in the sample. The results will be discussed in relation to the reviewed literature. In conclusion, this research provides a comprehensive understanding of stress and motivation among Higher Educators in Germany. The findings contribute to the existing literature, enabling universities to make informed policies, helping professors understand stress and motivation in their field, and assisting students in supporting their professors' job satisfaction and overall teaching quality. Keywords: stress, motivation, Higher Educators, Germany, quantitative research, literature review, online survey, SPSS, demographics.

Note: DISSERTATION NOTE: Master of Business Administration thesis, Berlin International University of Applied Sciences, 2022. , MACHINE-GENERATED CONTENTS NOTE: Table of Contents CHAPTER 1: INTRODUCTION............................................................................ 5 CHAPTER 2: LITERATURE REVIEW................................................................. 6 2.1 STRESS.........................................................................................................6 2.1.1 What is stress? ..................................................................................... 6 2.1.2 What are stressors? ............................................................................. 7 2.1.3 Internal vs External Perspective of Stressors ......................................... 7 2.1.4 Stress being Positive or Negative ........................................................... 8 2.1.5 What is Burnout?..................................................................................9 2.2 IMPACT OF STRESS IN THE WORKPLACE...........................................9 2.2.1 On Organizations....................................................................................9 2.2.2 On Employee Commitment and Productivity ...................................... 10 2.2.3 On Well-being ...................................................................................... 11 2.3 HIGHER EDUCATION IN GERMANY ................................................... 12 2.3.1 Universities...........................................................................................12 2.3.2 Fachhochschulen .................................................................................. 12 2.3.3 Private vs Public Universities............................................................... 13 2.3.4 Academic Careers................................................................................. 13 2.3.5 Universities vs Fachhochschulen ......................................................... 14 2.3.6 Female to Male Professor Ratio ........................................................... 15 2.4 STRESS IN THE ACADEME .................................................................... 17 2.4.1 Heavy Workload................................................................................... 18 2.4.2 Classes and Student Engagement ......................................................... 19 2.4.3 Job Security and Management.............................................................. 20 2.4.4 Performance Competition..................................................................... 21 2.5 MEASURING STRESS .............................................................................. 22 2.5.1 The Job Demand-Resource Model ....................................................... 22 2.5.2 The Effort-Reward Imbalance Model .................................................. 23 2.5.3 Rewards ................................................................................................ 23 2.5.4 Overcommitment .................................................................................. 24 2.6 EFFORT-REWARD IMBALANCE MODEL IN THE ACADEME.........24 2.6.1 Intrinsic vs Extrinsic Rewards..............................................................25 2.7 SELF-DETERMINATION THEORY AND MOTIVATION....................26 CHAPTER 3: METHODOLOGY......................................................................... 28 3.1 Introduction .............................................................................................. 28 3.2 PARTICIPANTS ......................................................................................... 28 3.3 MEASURING TOOLS ............................................................................... 30 3.3.1 EFFORT-REWARD IMBALANCE....................................................30 3.3.2 WORK EXTRINSIC AND INTRINSIC MOTIVATION SCALE ..... 35 3.4 Data Analysis............................................................................................... 37 3.5 Ethics ........................................................................................................... 37 3.6 Summary...................................................................................................... 38 CHAPTER 4: RESULTS ...................................................................................... 39 4.1 Intro ............................................................................................................. 39 4.2 Effort............................................................................................................ 39 4.3 Reward.........................................................................................................42 4.4 Overcommitment ......................................................................................... 46 4.5.1 Significance testing of ERI Scores ....................................................... 50 4.5.2 ERI Scores ............................................................................................ 51 4.5.3 ERI and Age ......................................................................................... 51 4.5.4 ERI and Sex .......................................................................................... 52 4.5.5 ERI and Marital Status ......................................................................... 53 4.5.6 ERI and Children .................................................................................. 53 4.5.7 ERI and Contract types......................................................................... 54 4.5.8 ERI and Institution Types..................................................................... 55 4.6 Work Extrinsic and Intrinsic Motivation Scale Types ................................ 57 CHAPTER 5: Discussion ...................................................................................... 63 5.1 Stress and ERI ............................................................................................. 63 5.1.1 Age ....................................................................................................... 63 5.1.2 Sex ........................................................................................................ 64 5.1.3 Marital Status and Children..................................................................66 5.1.4 Teaching Contract................................................................................. 66 5.1.5 Institution Type .................................................................................... 67 5.2 Motivation ................................................................................................... 67 5.3 Limitations................................................................................................... 68 CHAPTER 6: Conclusion...................................................................................... 70

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