Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
  • HTW Berlin  (1)
  • SB Rathenow
  • Heinrich-Mann-Bibl. Strausberg
  • SB Templin
  • Bloomstein, Margot  (1)
Type of Medium
Language
Region
Library
  • HTW Berlin  (1)
  • SB Rathenow
  • Heinrich-Mann-Bibl. Strausberg
  • SB Templin
Years
Subjects(RVK)
  • 1
    Book
    Book
    [Vancouver, British Columbia] : Page Two Books
    UID:
    b3kat_BV048984262
    Format: 249 Seiten , Illustrationen , 23 cm
    ISBN: 9781989603925
    Content: "In today's economy, marketers need a new strategy to earn trust, act with transparency, and help consumers and citizens make confident decisions. But undermining confidence is cynicism: it erodes trust in the media, government, public institutions, and consumer brands. To regain the trust of consumers and citizens, marketers talk about empathy and authenticity. But how do you get beyond those buzzwords? Give more control to your audience--and they'll put more trust in you. It might be a scary proposition, but trading control for confidence fuels a surprising range of high-performing organizations. Airbnb, Zoom, the FBI, TED, the United Kingdom Government Digital Service, The New York Times, America's Test Kitchen, local election commissions, and other organizations have all embraced strategies of content and design that transform their audiences into empowered decision-makers. Smart organizations teach their audiences to evaluate product options, engage in continuous self-education, and make more informed choices. Examining what works among these teams of all stripes and sizes, content strategy expert Margot Bloomstein casts a broad net to capture the experiences of copywriters, designers, creative directors, and CMOs--people who work to build trust through imagery, editorial style, storytelling, and retail design. In an actionable framework focused on voice, volume, and vulnerability, this book will teach you how to employ concrete tactics to help your brand regain trust, respect, and customer loyalty. Lead your organization and audience from cynicism toward something far more productive: hope."--
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-989603-93-2
    Language: English
    Subjects: Economics
    RVK:
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
Did you mean the new york tides?
Did you mean the new york tiles?
Did you mean the new york temes?
Close ⊗
This website uses cookies and the analysis tool Matomo. Further information can be found on the KOBV privacy pages