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  • Bibliothek des Konservatismus  (3)
  • HTW Berlin  (1)
  • SB Rathenow
  • Sowell, Thomas  (3)
  • Cohen, Norty  (1)
  • 1
    Book
    Book
    [Oakton, Virginia] : IdeaPress Publishing
    UID:
    b3kat_BV048984175
    Format: 226 Seiten , Illustrationen , 24 cm
    ISBN: 9781940858296
    Content: "How The Top 100 Brands Build Loyalty In A Skeptical World: Today's consumers are in charge of the ads they see - and the brands they choose to let into their world. Their friends are generating hundreds of interesting and compelling posts a day and commanding their attention. For marketers who assume they can join the conversation, the question is not just how to get some of this attention. It's how to give it. Even though the game has changed, many brands still play by the old rules - assuming that consumers want to welcome their messaging. Yet other brands easily build authentic connectivity and lead consumers through the purchase funnel to loyalty. When Creative Agency Moosylvania's Owner, Norty Cohen, opened his own research facility six years ago, his team set out to answer the question, "How and Why Do Consumers Adopt Brands?" The author's team asked the write-in question, "Name Your Three Favorite Brands," a total of 5,000 times over a five-year period. Given the responses, the Moosylvania team probed into how and why they became their favorites. In this entertaining and informative journey, consumer responses match up to case studies, key findings and interviews with top brands. The study reveals a new approach - asserting that brand participation is the X factor to building loyalty. For five years, "The Top 100 Brands Report" has been featured in The New York Times, Forbes, Entrepreneur and Business Insider."--Amazon.com
    Note: Titelzusatz auf dem Umschlag: How the top 100 brands build loyalty in a skeptical world , Includes index , Participation is the X factor -- There's no such thing as a traditional consumer -- Emotion is the gateway to curiosity -- Originality only happens once -- Make me look good, make me feel good, keep me entertained -- Play for keeps -- There's no such thing as branded content -- Sharing is caring -- It's not your target market, it's your target's market
    Language: English
    Subjects: Economics
    RVK:
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Book
    Book
    New York, NY : Basic Books
    UID:
    gbv_1879661322
    Format: ix, 689 Seiten , 24 cm
    Edition: 16. Printing
    ISBN: 9780465060733
    Content: Thomas Sowell explains the principles of economics in plain jargon for the general public, answering questions like: Why are homeless people sleeping on the sidewalks of New York in the winter, when the abandoned apartment buildings have four times as many dwelling units as there are homeless people in the city? Why did Russians have to import food to feed people in Moscow, when Russia itself had vast amounts of some of the richest farmland in Europe?
    Note: Literatur- u. Quellenangaben , Erscheinungsjahr in Vorlageform:c 2015
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Volkswirtschaftslehre ; Wirtschaftswissenschaften ; Lehrbuch
    Author information: Sowell, Thomas 1930-
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  • 3
    Book
    Book
    New York : Simon & Schuster
    UID:
    gbv_1879641887
    Format: ix, 214 Seiten , 21,5 cm
    Edition: Touchstone edition
    ISBN: 9780684864631 , 9780684864624
    Content: This book is about the great moral issues underlying many of the headline-making political controversies of our times. It is not a comforting book but a book about disturbing and dangerous trends. The Quest for Cosmic Justice shows how confused conceptions of justice end up promoting injustice, how confused conceptions of equality end up promoting inequality, and how the tyranny of social visions prevents many people from confronting the actual consequences of their own beliefs and policies. Those consequences include the steady and dangerous erosion of fundamental principles of freedom - amounting to a quiet repeal of the American revolution. The Quest for Cosmic Justice is the summation of a lifetime of study and thought about where we as a society are headed - and why we need to change course before we do irretrievable damage.
    Content: In diesem Buch geht es um die großen moralischen Fragen, die vielen der für Schlagzeilen sorgenden politischen Kontroversen unserer Zeit zugrunde liegen. Es ist kein tröstliches Buch, sondern ein Buch über beunruhigende und gefährliche Trends. Die Suche nach kosmischer Gerechtigkeit zeigt, wie verworrene Vorstellungen von Gerechtigkeit letztendlich Ungerechtigkeit fördern, wie verworrene Vorstellungen von Gleichheit letztendlich Ungleichheit fördern und wie die Tyrannei sozialer Visionen viele Menschen davon abhält, sich mit den tatsächlichen Folgen ihrer eigenen Überzeugungen und Politik auseinanderzusetzen. Zu diesen Folgen gehört die stetige und gefährliche Aushöhlung grundlegender Freiheitsprinzipien, die auf eine stille Aufhebung der amerikanischen Revolution hinausläuft. Die Suche nach kosmischer Gerechtigkeit ist die Zusammenfassung eines lebenslangen Studiums und Nachdenkens darüber, wohin wir uns als Gesellschaft bewegen - und warum wir unseren Kurs ändern müssen, bevor wir unwiederbringlichen Schaden anrichten.
    Note: Hier auch später erschienene unveränderte Nachdrucke , Literatur- u. Quellenverzeichnis: S. 191 - 205
    Language: English
    Keywords: Soziale Gerechtigkeit ; Gleichheit
    Author information: Sowell, Thomas 1930-
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  • 4
    Book
    Book
    New York : Basic Books
    UID:
    gbv_1879802473
    Format: vii, 184 Seiten , 24 cm
    Edition: 3. Auflage
    ISBN: 9780465058723
    Content: Intellectuals and Race is a radical book in the original sense of one that goes to the root of the problem. The role of intellectuals in racial strife is explored in an international context that puts the American experience in a wholly new light. The views of individual intellectuals have spanned the spectrum, but the views of intellectuals as a whole have tended to cluster. Indeed, these views have clustered at one end of the spectrum in the early twentieth century and then clustered at the opposite end of the spectrum in the late twentieth century. Moreover, these radically different views of race in these two eras were held by intellectuals whose views on other issues were very similar in both eras. Intellectuals and Race is not, however, a book about history, even though it has much historical evidence, as well as demographic, geographic, economic and statistical evidence -- all of it directed toward testing the underlying assumptions about race that have prevailed at times among intellectuals in general, and especially intellectuals at the highest levels. Nor is this simply a theoretical exercise. The impact of intellectuals' ideas and crusades on the larger society, both past and present, is the ultimate concern. These ideas and crusades have ranged widely from racial theories of intelligence to eugenics to "social justice" and multiculturalism. In addition to in-depth examinations of these and other issues, Intellectuals and Race explores the incentives, the visions and the rationales that drive intellectuals at the highest levels to conclusions that have often turned out to be counterproductive and even disastrous, not only for particular racial or ethnic groups, but for societies as a whole.
    Note: Literatur- u. Quellenverzeichnis: S. 143 - 177
    Language: English
    Keywords: Intelligenz ; Rasse ; Bildung ; Rassenkonflikt ; Soziale Gerechtigkeit ; Multikulturelle Gesellschaft
    Author information: Sowell, Thomas 1930-
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