Format:
xx, 437 Seiten
,
Illustrationen
,
26 cm
Edition:
Fourth edition
ISBN:
9781538180112
,
9781538167090
Content:
"This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and updated online ancillaries"--
Additional Edition:
Erscheint auch als Online-Ausgabe ISBN 978-1-5381-6710-6
Language:
English
Subjects:
Economics
Keywords:
Online-Marketing
;
Soziale Software
;
Marketing
;
Werbung
;
Social Media
;
Verbraucher
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