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  • MPI Bildungsforschung  (21,247)
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  • Electronic books  (23,645)
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  • 1
    Online Resource
    Online Resource
    Singapore : Springer Nature | Singapore :Springer,
    UID:
    almahu_9949348547502882
    Format: 1 online resource (XXI, 324 p. 123 illus., 51 illus. in color.)
    ISBN: 981-10-8818-7
    Series Statement: Management for professionals.
    Content: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
    Note: Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. . , English
    Additional Edition: print version ISBN 9789811088179
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Handbooks and manuals ; Electronic books
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    URL: FULL
    URL: Full-text  ((OIS Credentials Required))
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  • 2
    UID:
    almahu_9947914851502882
    Format: 1 online resource (viii, 195 p.)
    ISBN: 9781845425739 (e-book)
    Content: Theories of Financial Disturbance examines how the operations of market-driven finance may initiate and transmit disturbances to the economy at large, by looking in detail at how various economists envisaged such disturbances occurring.
    Note: pt. 1. A premonition of financial fragility -- pt. 2. Critical theories of finance in the twentieth century : unstable money and finance -- pt. 3. Critical theories of finance in the twentieth century : in the shadow of Keynes.
    Additional Edition: ISBN 1843764776 (cased)
    Additional Edition: ISBN 9781843764779 (hardback)
    Additional Edition: ISBN 9781845427634 (pbk.)
    Language: English
    Subjects: Economics
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    Keywords: Electronic books. ; Electronic books
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Full text  (Click to View (Currently Only Available on Campus))
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 3
    Online Resource
    Online Resource
    Berkeley, Calif. ; : University of California Press,
    UID:
    almahu_9949597383102882
    Format: 1 online resource (xiii, 277 p.)
    ISBN: 9780520935976 (ebook) :
    Content: The cities of the developing world are hubs of economic growth but they are increasingly ecologically unsustainable and unliveable. This book explores the issues of livelihood and ecological sustainability in cities of the developing world.
    Additional Edition: Print version ISBN 9780520230248
    Language: English
    Keywords: Aufsatzsammlung ; Fallstudiensammlung ; Electronic books. ; Electronic books ; Electronic books. ; Electronic books ; Aufsatzsammlung ; Electronic books.
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Full text  (Click to View (Currently Only Available on Campus))
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  • 4
    Online Resource
    Online Resource
    Cambridge :Cambridge University Press,
    UID:
    almahu_9947414286002882
    Format: 1 online resource (xiv, 364 pages) : , digital, PDF file(s).
    ISBN: 9780511491757 (ebook)
    Series Statement: Cambridge studies in international relations ; 86
    Content: The growing interconnectedness of national economies and an expanding awareness of global interdependence in the 1990s have generated lively debate over the future of national governance. In a world of mobile capital, are states vital to the social and economic wellbeing of their citizens? A number of changes in the state's domestic and international environment - ranging from regulatory reforms and welfare state restructuring to the proliferation of intergovernmental agreements - have promoted the view that globalisation has a negative impact, compromising state capacities to govern domestically. This book challenges the 'constraints thesis'. Covering vital areas of state activity (welfare, taxation, industrial strategy, and regulatory reform), the contributors focus on a range of issues (finance, trade, technology) faced by both developed and developing countries. The contributors argue that globalisation can enable as well as constrain, and they seek to specify the institutional conditions which sharpen or neutralise the pressures of interdependence.
    Note: Title from publisher's bibliographic system (viewed on 05 Oct 2015). , Introduction : bringing domestic institutions back in / Linda Weiss -- Disappearing taxes or the 'race to the middle'? Fiscal policy in the OECD / John Hobson -- Withering welfare? Globalisation, political economic institutions, and contemporary welfare states / Duane Swank -- Globalisation and social security expansion in East Asia / M. Ramesh -- France : a new 'capitalism of voice'? / Michael Loriaux -- The challenges of economic upgrading in liberalising Thailand / Richard Doner and Ansil Ramsay -- Building institutional capacity for China's new economic opening / Tianbiao Zhu -- New regimes, new capacities : the politics of telecommunications nationalisation and liberalisation / David Levi-Faur -- Ideas, institutions and interests in the shaping of telecommunications reform : Japan and the US / Mark Tilton -- Diverse paths towards 'the right institutions' : law, the state and economic reform in East Asia / Meredith Woo-Cumings -- Managing openness in India : the social construction of a globalist narrative / Jalal Alamgir -- Guiding globalisation in East Asia : new roles for old developmental states / Linda Weiss -- Governing global finance : financial derivatives, liberal states, and transformative capacity / William Coleman -- Is the state being 'transformed' by globalisation? / Linda Weiss.
    Additional Edition: Print version: ISBN 9780521819138
    Language: English
    Subjects: Economics , Political Science
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    Keywords: Aufsatzsammlung ; Electronic books. ; Electronic books ; Electronic books. ; Electronic books ; Aufsatzsammlung ; Electronic books.
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Full text  (Click to View (Currently Only Available on Campus))
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  • 5
    Online Resource
    Online Resource
    Cambridge, Mass. :MIT Press,
    UID:
    almahu_9949253396202882
    Format: 1 online resource (x, 736 pages) : , illustrations
    ISBN: 9780262284363 , 0262284367 , 0585039232 , 9780585039237
    Note: "A Bradford book."
    Language: English
    Subjects: Psychology , Philosophy
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    Keywords: Aufsatzsammlung ; Electronic books. ; Electronic books. ; Electronic books ; Electronic books.
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Full text  (Click to View (Currently Only Available on Campus))
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  • 6
    Online Resource
    Online Resource
    Cambridge :Cambridge University Press,
    UID:
    almahu_9947414136802882
    Format: 1 online resource (xii, 189 pages) : , digital, PDF file(s).
    ISBN: 9780511489211 (ebook)
    Series Statement: Cambridge cultural social studies
    Content: Since the early nineteenth century, African-Americans have turned to black newspapers to monitor the mainstream media and to develop alternative interpretations of public events. Ronald Jacobs tells the stories of these newspapers, showing how they increased black visibility within white civil society and helped to form separate black public spheres in New York, Chicago and Los Angeles. Comparing African-American and 'mainstream' media coverage of some of the most memorable racial crises of the last forty years such as the Watts riot, the beating of Rodney King, the Los Angeles uprisings and the O. J. Simpson trial, Jacobs shows why a strong African-American press is still needed today. Race, Media and the Crisis of Civil Society challenges us to rethink our common understandings of communication, solidarity and democracy. Its engaging style and thorough scholarship will ensure its appeal to students, academics and the general reader interested in the mass media, race and politics.
    Note: Title from publisher's bibliographic system (viewed on 05 Oct 2015). , Race, media, and multiple publics -- Historicizing the public spheres: New York, Los Angeles, Chicago -- Watts uprisings of 1965 -- Rodney King beating -- Rodney King 1992.
    Additional Edition: Print version: ISBN 9780521623605
    Language: English
    Subjects: Political Science
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    Keywords: Electronic books. ; Electronic books. ; Electronic books ; Electronic books.
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Full text  (Click to View (Currently Only Available on Campus))
    URL: Volltext  (lizenzpflichtig)
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  • 7
    Online Resource
    Online Resource
    Cambridge :Cambridge University Press,
    UID:
    almahu_9947414647002882
    Format: 1 online resource (viii, 292 pages) : , digital, PDF file(s).
    ISBN: 9780511614941 (ebook)
    Content: This book provides a synthesis of the most recent scholarly literature on the diplomatic, political, social, economic, and cultural history of eighteenth-century and revolutionary France. On the basis of that synthesis, and current theoretical writing on major modern revolutions, the book argues that the outbreak of the French Revolution, and the dramatic developments of the subsequent ten years, were attributable to the interacting pressures of international and domestic politics on those national leaders attempting to govern France and to modernize its institutions. The book furthermore contends that the Revolution of 1789–1799, reconceptualized in this fashion, needs to be placed in the larger contexts of 'early modern' and 'modern' French history and modern 'progressive' sociopolitical revolutions. In staking out these positions, the book offers a unique interpretation of the French Revolution, one that dissents from both the Marxian socioeconomic orthodoxy of earlier times and more recent 'political-cultural' analyses.
    Note: Title from publisher's bibliographic system (viewed on 05 Oct 2015). , The ancien régime: challenges not met, a dilemma not overcome -- The descent into revolution: from August 1788 to October 1789 -- The first attempt to stabilize the revolution: from 1789-1791 -- The "Revolutionizing" of the revolution: from 1791-1794 -- The second attempt to stabilize the revolution: from 1794-1799 -- Conclusion: the Revolution in the French and global context
    Additional Edition: Print version: ISBN 9780521811477
    Language: English
    Subjects: History
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    Keywords: Electronic books. ; Electronic books. ; Electronic books ; Electronic books.
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Full text  (Click to View (Currently Only Available on Campus))
    URL: Volltext  (lizenzpflichtig)
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  • 8
    UID:
    almahu_9948022482502882
    Format: 1 online resource (xi, 1038 pages) : , digital, PDF file(s).
    ISBN: 9781139053495 (ebook)
    Series Statement: The new Cambridge history of English literature
    Content: This 2003 book is a full-scale history of early modern English literature, offering perspectives on English literature produced in Britain between the Reformation and the Restoration. While providing the general coverage and specific information expected of a major history, its twenty-six chapters address recent methodological and interpretive developments in English literary studies. The book has five sections: 'Modes and Means of Literary Production, Circulation, and Reception', 'The Tudor Era from the Reformation to Elizabeth I', 'The Era of Elizabeth and James VI', 'The Earlier Stuart Era', and 'The Civil War and Commonwealth Era'. While England is the principal focus, literary production in Scotland, Ireland and Wales is treated, as are other subjects less frequently examined in previous histories, including women's writings and the literature of the English Reformation and Revolution. This history is an essential resource for specialists and students.
    Note: Title from publisher's bibliographic system (viewed on 18 Nov 2015). , Introduction / , Literacy, society and education / , Manuscript transmission and circulation / , Print, literary culture and the book trade / , Literary patronage / , Languages of early modern literature in Britain / , Habits of reading and early modern literary culture / , Literature and national identity / , Literature and the court / , Literature and the church / , Literature and national identity / , Literature and the court / , Literature and the church / , Literature and London / , Literature and the theatre / , Literature and national identity / , Literature and the court / , Literature and the church / , Literature and London / , Literature and the theatre to 1660 / , Literature and the household / , Literature and national identity / , Literature and religion / , Literature and London / , Literature and the household / , Alternative sites for literature / , From revolution to restoration in English literary culture /
    Additional Edition: Print version: ISBN 9780521631563
    Language: English
    Subjects: English Studies
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    Keywords: Electronic books. ; Electronic books. ; Electronic books. ; Electronic books ; Aufsatzsammlung
    URL: Full text  (Click to View (Currently Only Available on Campus))
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
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  • 9
    Online Resource
    Online Resource
    Cambridge :Cambridge University Press,
    UID:
    almahu_9947415140402882
    Format: 1 online resource (xiv, 202 pages) : , digital, PDF file(s).
    ISBN: 9780511753824 (ebook)
    Content: Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why: the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same. The 'balanced scorecard', which has been widely adopted by US firms, does not solve these underlying problems of performance measurement and may exacerbate them because it provides no guidance on how to combine dissimilar measures into an overall appraisal of performance. A measurement technique called activity-based profitability analysis (ABPA) is suggested as a partial solution, especially to the problem of combining dissimilar measures. ABPA estimates the revenue consequences of each activity performed for the customer, allowing firms to compare revenues with costs for these activities and hence to discriminate between activities that are ultimately profitable and those that are not.
    Note: Title from publisher's bibliographic system (viewed on 05 Oct 2015). , Why are performance measures so bad? -- Running down of performance measures -- In search of balance -- From cost drivers to revenue drivers -- Learning from ABPA -- Managing and strategizing with ABPA.
    Additional Edition: Print version: ISBN 9780521812436
    Language: English
    Subjects: Economics
    RVK:
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    Keywords: Electronic books. ; Electronic books ; Electronic books. ; Electronic books ; Electronic books.
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Full text  (Click to View (Currently Only Available on Campus))
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  • 10
    UID:
    almahu_9947415420402882
    Format: 1 online resource (xv, 399 pages) : , digital, PDF file(s).
    ISBN: 9780511496974 (ebook)
    Content: An Economic and Social History of the Netherlands, 1800–1920 provides a comprehensive account of Dutch history from the late eighteenth to the early twentieth century, examining population and health, the economy, and socio-political history. The Dutch experience in this period is fascinating and instructive: the country saw extremely rapid population growth, awesome death rates, staggering fertility, some of the fastest economic growth in the world, a uniquely large and efficient service sector, a vast and profitable overseas empire, characteristic 'pillarization', and relative tolerance. Michael Wintle also examines the lives of ordinary people: what they ate, how much they earned, what they thought about public affairs, and how they wooed and wed. This book will be of central importance to Dutch specialists, as well as European historians more generally.
    Note: Title from publisher's bibliographic system (viewed on 05 Oct 2015). , Demography, and the health of the nation. , Demographic indicators. , The condition of the people: public health, diet and nutrition -- , Economic transition. , Economic performance and industrialization: the Dutch debate. , Factor inputs: labour, capital, materials. , Economic influences: entrepreneurship, technology and government policy. , Sectoral analysis. , Features of demand. , Economic transition: conclusion -- , Social transition: state, society, individual and nation. , Authority and representation: the citizen and the state. , Education and welfare: empowerment and protection. , Loyal subjects: state formation and nation formation. , Social groups.
    Additional Edition: Print version: ISBN 9780521782951
    Language: English
    Subjects: History , Economics
    RVK:
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    Keywords: Electronic books. ; Electronic books ; Electronic books. ; Electronic books ; Electronic books.
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Full text  (Click to View (Currently Only Available on Campus))
    URL: Volltext  (lizenzpflichtig)
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