Format:
716 S.
,
Ill., graph. Darst.
Edition:
15. ed., global ed.
ISBN:
0273786997
,
9780273786993
Series Statement:
Always learning
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Marketingmanagement
;
Einführung
;
Aufgabensammlung
;
Lehrbuch
;
Textbooks
Author information:
Kotler, Philip 1931-
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