Format:
1 Online-Ressource (161 pages)
ISBN:
9783030395193
Note:
Description based on publisher supplied metadata and other sources
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Intro -- Preface -- Acknowledgements -- Introduction -- Contents -- List of Tables -- 1 The US Confronts the Great Depression and World War II: 1929-1941 -- America and the Great Depression 1929-1939 -- The US Government and American Society: 1938-1941 -- Pearl Harbor: December 7, 1941 -- War on the Battlefield and the Homefront -- Issues of Concern in December 1941 and 1942 -- 2 Franklin D. Roosevelt's Domestic Policies, Executive Orders, and the Home Front During World War II -- Executive Orders and the Home Front -- The Pressing Need for Revenues -- The Creation of Domestic Policies and Agencies During World War II -- Executive Order 9066 -- Conclusion -- 3 The US Government and the Advertising, Radio, Newspaper, and Magazine Industries Confront the War -- The Advertising Industry Before World War II -- The Advertising Community Confronts World War II: Their World Was Turned Upside Down -- Rationing of Consumer Products -- The Advertising Council -- The Radio Industry: For the Duration -- Radio During the War -- The Impact of Radio's Code -- Radio and the War Effort -- Radio's Impact -- The Newspaper Industry: The Link that Connected People in a City or a Small Town -- The Basic Marketing and Economic Structure of Newspapers: 1939-1946 -- Number of Newspapers -- The Magazine Industry: America's Photographic Window to the War and the Home Front -- The Basic Marketing and Economic Structure of Magazines: 1939-1946 -- The Number of Magazines -- Newspapers and Magazines and the Code of Wartime Practices for the American Press and Radio -- The Home Front's Constant Concerns -- The Impact of Radio, Newspapers, and Magazines on the Home Front: A Study of a Small Town Bay Head, NJ During the War -- 4 The US Government and the Entertainment Industries Confront the War: Motion Pictures, Music, and Book Publishing
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The Motion Picture Industry: Early Development and the Creation of the Studio System -- Basic Business Model -- Lack of Copyright Protection -- Hollywood Censorship: The Hays Office and Joseph Breen -- The Years 1939-1941: Hollywood's "Golden Age" -- America Enters World War II -- The Government Information Manual for the Motion Picture Industry -- Hollywood's War Films: I'll Being Seeing You -- Those Who Served -- Other Movies Released During the War -- The Hollywood Canteen and Bond Drives: A Dreamland of Stars -- Conclusion -- The US Government and Music Confront the War -- The Music Industry's Basic Business Model -- The War, the Music Industry, and the Great American Songbook: "Blues in the Night" -- Music Entertainment and the US Military -- Conclusion -- The US Government and Book Publishers Confront the War -- Basic Business Model: Before and During the War -- During the War: Reading Habits Changed -- The War "Saved" the US Book Industry -- Entertainment in Bay Head During the War -- 5 The Impact of Wartime Cooperative Relationship Between the US Government and the Media and Entertainment Industries on American Society and Consumers -- Euphoria -- Americans Asked, "What Happened?" -- Marketing World War II -- America After the End of the War -- The Impact of the War on the US Economy -- Conclusion: The Media and Entertainment Industries Confront New Challenges -- Formats That Gained Market Share After the War -- Newtonian Physics and Radio, Newspapers, and Movies -- Bibliography -- Index
Additional Edition:
Erscheint auch als Druck-Ausgabe Greco, Albert N. The Marketing of World War II in the US, 1939-1946 Cham : Springer International Publishing AG,c2020 ISBN 9783030395186
Language:
English
Subjects:
History
Keywords:
USA Government
;
Marketing
;
Zweiter Weltkrieg
;
Medienwirtschaft
;
Unterhaltungsindustrie
;
Geschichte 1939-1946
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