Format:
XXX, 511 S.
,
Ill.
,
25 cm
Edition:
2. ed.
ISBN:
9780787996918
Content:
This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies.
Note:
Rev. ed. of: Museum strategy and marketing. c1998.
,
Includes bibliographical references and index
Language:
English
Subjects:
Economics
,
General works
Keywords:
Museum
;
Strategische Planung
;
Museumsverwaltung
;
Museum
;
Strategisches Management
;
Marketing
URL:
Publisher description
URL:
Table of contents only
URL:
http://www.loc.gov/catdir/enhancements/fy0829/2008014814-t.html
Author information:
Kotler, Philip 1931-
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